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Mvp design hacks product brief template

PRoduct Brief Template

Mvp design hacks product brief template

  1. 1. Project Brief template SPRINT 8
  2. 2. Product Brief: Table of Contents Elevator Pitch Product Strategy: MVP Canvas Before & After Research Methods & Key Results What to build next: narrative, core loop, mockups Pilot Project: how we’ll get measurable early results
  3. 3. MADLIBS Elevator Pitch My company company name e Is developing your offering o To help target customer r solve a problem / meet a need d Using r your secret sauce / unfair advantage e
  4. 4. Your MVP Canvas Before Key Assumptions Initial thinking Early Market Initial thinking Unmet Needs Initial thinking Unfair Advantage Initial thinking Solution Initial thinking Value Prop Initial thinking Early Metrics Initial thinking
  5. 5. Key Assumptions Initial thinking Updated Thinking Early Market Initial thinking Updated Thinking Your MVP Canvas After Unmet Needs Initial thinking Updated Thinking Unfair Advantage Initial thinking Updated Thinking Solution Initial thinking Updated Thinking Value Prop Initial thinking Updated Thinking Early Metrics Initial thinking Updated Thinking
  6. 6. Research Methods: Who, What, When, Where WHO we spoke with • your demographics/psychographics, recruited from .... WHAT we asked them to do • How you connected, research setup, tasks you gave them WHEN & WHERE we ran these tests • How many tests, how often, over what period, at what location
  7. 7. Research Results: Key Patterns Pattern 1 blah blah blah Pattern 1 blah blah blah Pattern 3 blah blah blah
  8. 8. Pattern 1 When I trigger I want to Activity + Goal so I can outcome Quote goes here Story/Quote Pattern 3 Quote goes here Story/Quote Pattern 2 Quote goes here Story/Quote When I trigger I want to Activity + Goal so I can outcome When I trigger I want to Activity + Goal so I can outcome
  9. 9. iPsr ofodurc Et Nnathrruatsiviaests
  10. 10. iCso froe rL oEonpthusiasts Feedback & Progress Engaging Activity Investment & CTA Internal Trigger External Trigger
  11. 11. Covet Fashion Pilot: Who, What, When, Where WHO: WHAT: WHEN & WHERE:

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PRoduct Brief Template

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