2. “Design a striking cover design that is well executed,
has an imaginative concept, an original interpretation of
the brief, a strong use of typography and clearly places
the book in it’s market”
3. “Design a striking cover design that is well executed,
has an imaginative concept, an original interpretation
of the brief, a strong use of typography and clearly
• 1 of 2 books
places the book in it’s market”
• “Visual Communication”
• A2 poster adaption
• Branding Guideline
• Penguin brief restrictions
4. What do the covers tell me?
•
•
•
•
Specific clothing shown
Dark, grey-tone colours
No faces are seen
Basic typography, lower-case
lettering for the book title.
6. What do the covers tell me?
•
•
•
•
Dressed in a specific clothing
style
Images of teen boys - their
stances, facial expressions
Graffitied, brick wall
Title - black on white, font
choice, surrounding.
British
American
7. Initial Brainstorm
Stereotypes
Drive In
“souped up”
Tobacco
Teens
Cars
Appearance
50’s/60’s
The Outsiders
Family
Rivalry
Law
Street corners
Broken families
Division
“switchblade”
Police
“skin fighting”
Arresting
10. Significant Events in the Book
Escaping the fire, helping
the kids
Church fire
Johnny dying
the “rumble”
Ponyboy has his
head dunked in
water fountain
Significant Events
Jumping off
a train
Johnny kills Bob
(a soc)
Ponyboy pulling a
knife out at school
Johnny & Ponyboy
on the run
Ponyboy dyes
his hair
11. A rivalry/comparison theme
Greasers
Socs
East side
“Souped Up”
West side
Mustangs
Poor
Rich
Leather Jackets
Smart shirts
Looked down on
Respected
Streetwise
Less so
Carry knives
Wreck houses
12. A rivalry/comparison theme
Fence suggesting
‘division’
See the big city behind. What
a greaser can’t have/wants
Penning the two
against each other.
Who’s better than
who?
Different/clashing
territories?
13. A rivalry/comparison theme
From the book - “You can see it from the
East Side too”. The idea that the sun sets
on both sides of the city.
•
•
•
•
•
•
•
•
Cast a shadow over the divide
Silhouettes
The knife connotes:
Violence
Death
Murder
Hurt
A divide
It’s the cause of the
problem
14. Turning the knife into a logo
!
Blood instead of water
Suggests a
significance to the
fountain and a
relation to blood
A stamp, a scribble
Official
Childlike - suggests
age of characters?
Over something?
15.
16. An event that occurs is
‘newsworthy’
Gives a suggestion on the
location and era
17. Title of the book
scribbled over a
newspaper
An extract of a
newspaper that’s
been ripped out
Screwed up
newspaper article
in the concrete
