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Unstuffing TaxonomyStructuring Data for Great User          Experiences
Today’s Talk•   What is taxonomy?•   What do Taxonomists do?•   Taxonomy misses•   Building taxonomies•   Gilt Groupe case...
About Me•   Taxonomist at Gilt Groupe•   Taxonomist at Etsy•   Librarian at NPR•   MS in Library & Information Science
!= Taxidermy
A method of classifying things                        Root             Category          Category    Subcategory    Subcat...
Taxonomy=RelationshipsDegrees of super- or sub-ordination  - Superordinate term = whole (parent)  - Subordinate term = par...
Hierarchical RelationshipsGeneric Relationships      Whiskey  SOME          ALL Single-Malt Scotch                        ...
Hierarchical RelationshipsGeneric Relationships   Instance Relationships      Whiskey             Rivers                  ...
Hierarchical RelationshipsGeneric Relationships   Instance Relationships    Whole-Part Relationships      Whiskey         ...
What is a Taxonomist?
Who Needs a Taxonomist?
Bad Taxonomy = Bad Experiences
Too Many Choices
Too Many Choices
Confusing Choices
Confusing Choices
Shop DressesBy Occasion: Party, Work, Formal, CasualBy Pattern: Floral, Solid, Plaid, Color-blockedBy Sleeve: One Shoulder...
Choices that lead to dead ends
Choices that lead to dead ends
Creating Good Taxonomy ExperiencesBuild a taxonomy withfamiliar labels andlogical groupings
Creating Good Taxonomy ExperiencesUnderstand the userand how they navigatethe site
Creating Good Taxonomy ExperiencesKnow your content
The Gilt Case Study
Importance of Good Data
Data Drives the User Experience
Building a Tool
Attributes
Site-Surfaced Attributes
Results
Before
After
Before
After
Before
After
Before
After
Taxonomy Matters!
Thanks!             Amy DeCicco   amydecicco@gmail.com               @amydec
Unstuffing Taxonomy: Structuring Data for Great User Experiences
Unstuffing Taxonomy: Structuring Data for Great User Experiences
Unstuffing Taxonomy: Structuring Data for Great User Experiences
Unstuffing Taxonomy: Structuring Data for Great User Experiences
Unstuffing Taxonomy: Structuring Data for Great User Experiences
Unstuffing Taxonomy: Structuring Data for Great User Experiences
Unstuffing Taxonomy: Structuring Data for Great User Experiences
Unstuffing Taxonomy: Structuring Data for Great User Experiences
Unstuffing Taxonomy: Structuring Data for Great User Experiences
Unstuffing Taxonomy: Structuring Data for Great User Experiences
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Unstuffing Taxonomy: Structuring Data for Great User Experiences

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Unstuffing Taxonomy: Structuring Data for Great User Experiences

  1. 1. Unstuffing TaxonomyStructuring Data for Great User Experiences
  2. 2. Today’s Talk• What is taxonomy?• What do Taxonomists do?• Taxonomy misses• Building taxonomies• Gilt Groupe case study
  3. 3. About Me• Taxonomist at Gilt Groupe• Taxonomist at Etsy• Librarian at NPR• MS in Library & Information Science
  4. 4. != Taxidermy
  5. 5. A method of classifying things Root Category Category Subcategory Subcategory
  6. 6. Taxonomy=RelationshipsDegrees of super- or sub-ordination - Superordinate term = whole (parent) - Subordinate term = part (child) Parent Child Child
  7. 7. Hierarchical RelationshipsGeneric Relationships Whiskey SOME ALL Single-Malt Scotch Source: Z39.19-2005 ANSI/NISO
  8. 8. Hierarchical RelationshipsGeneric Relationships Instance Relationships Whiskey Rivers Hudson River SOME ALL East River Single-Malt Scotch Source: Z39.19-2005 ANSI/NISO
  9. 9. Hierarchical RelationshipsGeneric Relationships Instance Relationships Whole-Part Relationships Whiskey Rivers Social Sciences Hudson River Anthropology SOME ALL East River Sociology Linguistics Single-Malt Scotch Source: Z39.19-2005 ANSI/NISO
  10. 10. What is a Taxonomist?
  11. 11. Who Needs a Taxonomist?
  12. 12. Bad Taxonomy = Bad Experiences
  13. 13. Too Many Choices
  14. 14. Too Many Choices
  15. 15. Confusing Choices
  16. 16. Confusing Choices
  17. 17. Shop DressesBy Occasion: Party, Work, Formal, CasualBy Pattern: Floral, Solid, Plaid, Color-blockedBy Sleeve: One Shoulder, Strapless, Spaghetti Strap, Short Sleeved, Long Sleeved, SleevelessBy Style: Tiered, Ruffles, Wrap, Shirtdress, A-LineBy Length: Mini, Maxi, Mid-calf, Knee-length
  18. 18. Choices that lead to dead ends
  19. 19. Choices that lead to dead ends
  20. 20. Creating Good Taxonomy ExperiencesBuild a taxonomy withfamiliar labels andlogical groupings
  21. 21. Creating Good Taxonomy ExperiencesUnderstand the userand how they navigatethe site
  22. 22. Creating Good Taxonomy ExperiencesKnow your content
  23. 23. The Gilt Case Study
  24. 24. Importance of Good Data
  25. 25. Data Drives the User Experience
  26. 26. Building a Tool
  27. 27. Attributes
  28. 28. Site-Surfaced Attributes
  29. 29. Results
  30. 30. Before
  31. 31. After
  32. 32. Before
  33. 33. After
  34. 34. Before
  35. 35. After
  36. 36. Before
  37. 37. After
  38. 38. Taxonomy Matters!
  39. 39. Thanks! Amy DeCicco amydecicco@gmail.com @amydec

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