Ever wonder whether you should be blogging? Does it seem like a waste of time?
Blogging can indeed drive your mission, but you have to know how it works to get the most benefit.
The worst thing is to start a blog and then let it whither into fodder for Internet dust mites.
So how can a blog drive your mission? View this presentation to find out.
2.
60% of consumers feel more positive about a company after reading custom contenton its site. (Source: Content+)
90% of consumers find custom content useful. (Source: TMG Custom Media)
78% believe that companies behind content are interested in building good relationships. (Source: TMG Custom Media)
3. Current customer (32%)
Special offers or deals (32%)
Interesting Content (18%)
Source: Content+
4. Blogging = 55% More Visitors
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Don't blog
Blog
Blogging = 97% More Inbound Links
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Blog
Source: HubSpot, http://blog.hubspot.com/blog/tabid/6307/bid/5014/Study-Shows-Business-Blogging-Leads-to-55-More-Website-Visitors.aspx
9. Age of Blog Readers
Under 20
21-35
36-50
Over 51
At 53.3% of all blog readers, 21 to 35 year olds are far and away the main demographic.
Source: Sysomos, http://www.sysomos.com/reports/bloggers/
10. Ask for comments to find out what people think of your content.
Ask for their input on future posts.
Find out what makes your readers tick.
17.
Answers to donor questions.
Reviews of industry trends.
Plans on how you’ll meet your goals.
Brief interviews with experts.
The inner workings of your organization.
Reviews of best informationin your field.