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EIGHT NEW TRUST
INDICATORS INTRODUCED
BY GOOGLE TO PUBLISHERS
The current move is regarded as part of the company’s goal to
improve the searchers’ experience in using their services. It can be
remembered that Google introduced the Fact Check tag last year as a
way of labeling news stories.
It has been known that Google’s upcoming plan includes the addition
of eight new indicators and this will be implemented with Trust
Project’s assistance.
Upon implementation, the said indicators will greatly help readers in
identifying the credible sources from those who are only publishing
content that are less trustworthy.
Based on Google’s initial announcement, users
can expect to eventually find the following
indicators in the future.
1.   The Author’s Expertise: Details the expertise and other
information about the journalist or author
2.   Work Type: Labels the nature of the content provided such as if it
is opinion, analysis or news reports.
3.   Content Citations/References:  Provides the author’s sources of
information
4.   Best Practices: Reveals who provides the funding for the news
outlet along with their missions and commitments
5.   Actionable Feedback:  Details the news outlet’s efforts in
engaging the public
6.   Diverse Voices: Reflects the author’s efforts to bring out diverse
perspectives
7.   Methods Used: Details the author’s motivation and the processes
accomplished to come up with the story
8.   Locally Sourced: Reveals if the story published has local origins
and roots
SOURCE:
digitalmarketingjournal.weebly.com

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Google's New Trust Indicators

  • 1. EIGHT NEW TRUST INDICATORS INTRODUCED BY GOOGLE TO PUBLISHERS
  • 2. The current move is regarded as part of the company’s goal to improve the searchers’ experience in using their services. It can be remembered that Google introduced the Fact Check tag last year as a way of labeling news stories. It has been known that Google’s upcoming plan includes the addition of eight new indicators and this will be implemented with Trust Project’s assistance. Upon implementation, the said indicators will greatly help readers in identifying the credible sources from those who are only publishing content that are less trustworthy.
  • 3. Based on Google’s initial announcement, users can expect to eventually find the following indicators in the future. 1.   The Author’s Expertise: Details the expertise and other information about the journalist or author 2.   Work Type: Labels the nature of the content provided such as if it is opinion, analysis or news reports. 3.   Content Citations/References:  Provides the author’s sources of information 4.   Best Practices: Reveals who provides the funding for the news outlet along with their missions and commitments 5.   Actionable Feedback:  Details the news outlet’s efforts in engaging the public 6.   Diverse Voices: Reflects the author’s efforts to bring out diverse perspectives 7.   Methods Used: Details the author’s motivation and the processes accomplished to come up with the story 8.   Locally Sourced: Reveals if the story published has local origins and roots