2. THE EXACT
MATCH DOMAIN
ALGORITHM
UPDATEor EMD is an update launched by Google in
2012. It is regarded as part of the tech
giant’s way of making sure that legitimate
websites with reliable contents dominate
the web. It is also viewed as its strategy of
significantly reducing self-serving and
spammy sites.
Although the EMD has been in place since
2012, not all digital marketers and website
owners know what this algorithm update is
all about. So to help them gain a better
understanding, this article discusses some
of the EMD’s significant aspects, and these
are the following.
3. The Exact Match Domain algorithm update is
launched to target exact match domain
names. However, its purpose is not
exclusively confined to it. In fact, it is also
intended to target websites that employ
spammy strategies as well as those with
poor-quality or thin content.
1. EMD ALGORITHM
UPDATE’S
PURPOSE
4. 2. SIGNIFICANT MYTH
REGARDING EMD
Just like the other algorithm updates implemented by
Google, the EMD is also suffering from some myths and
misconceptions. These incorrect beliefs towards the
update were brought about by the users’ lack of
sufficient knowledge as to how the update works. As a
result, the EMD is regarded as a lousy update by many
website owners and digital marketers.
Among the many myths confronting the EMD, the theory
which claims that the update was implemented to go
after all the exact match domains proves to be the most
significant. This myth painted the implementation of
EMD as an oppressing move despite the fact that it is
not. In reality, the EMD was designed to go for exact
match domains with low-quality content. Thus, the
update does not negatively affect all exact match
domains.
5. The EDM Algorithm update created a
significant impact on SEO. It is
instrumental in preventing SEOs
from just purchasing sites with exact
match domains and place low-quality
or thin content on it. Given this, the
update encourages website owners
to carefully plan the materials placed
on their sites and optimise on-page
SEO.
3. EMD
ALGORITHM
UPDATE’S IMPACT
ON SEO
