We make money when we send email – that’s just a fact. Furthermore, a few simple tweaks could end up making a huge difference: conversion rates that are doubling, open rates that jump double digits on seemingly ‘stale’ lists, cold prospects that suddenly are starting to reply. I will walk you trough these in a straight forward approach

1. ALIN VLAD
6+ MISSED
OPPORTUNITIES IN
DOUBLING YOUR
EMAIL CONVERSIONS

2. Who am I ?
ALIN VLAD: 6+ MISSED OPPORTUNITIES IN DOUBLING YOUR EMAIL
CONVERSIONS
Leading the Online Team at @HeimdalSecurity.
Full Stack Marketer. AltMBA Alumnus.
Inbound Marketing addict. Infosec geek.

3. Why Email Marketing
ALIN VLAD: 6+ MISSED OPPORTUNITIES IN DOUBLING YOUR EMAIL
CONVERSIONS

4. Why Email Marketing
ALIN VLAD: 6+ MISSED OPPORTUNITIES IN DOUBLING YOUR EMAIL
CONVERSIONS

5. EMAIL = $$$
ALIN VLAD: 6+ MISSED OPPORTUNITIES IN DOUBLING YOUR EMAIL
CONVERSIONS

6. REALITY?
ALIN VLAD: 6+ MISSED OPPORTUNITIES IN DOUBLING YOUR EMAIL
CONVERSIONS

7. ALIN VLAD: 6+ MISSED OPPORTUNITIES IN DOUBLING YOUR EMAIL
CONVERSIONS
ATTENTION
TRUST
CONVERSION

8. EMAIL MAIN GOAL: CONSOLIDATING
TRUST
ALIN VLAD: 6+ MISSED OPPORTUNITIES IN DOUBLING YOUR EMAIL
CONVERSIONS

9. Time for tips, tricks & hacks
ALIN VLAD: 6+ MISSED OPPORTUNITIES IN DOUBLING YOUR EMAIL
CONVERSIONS

10. Get the tech mambo jumbo right
ALIN VLAD: 6+ MISSED OPPORTUNITIES IN DOUBLING YOUR EMAIL
CONVERSIONS
https://www.mail-tester.com/
https://www.senderscore.org/
http://mxtoolbox.com/blacklists.aspx
https://dmarcian.com/

11. Do not use “Do not reply”
ALIN VLAD: 6+ MISSED OPPORTUNITIES IN DOUBLING YOUR EMAIL
CONVERSIONS

12. Do not use “Do not reply”
ALIN VLAD: 6+ MISSED OPPORTUNITIES IN DOUBLING YOUR EMAIL
CONVERSIONS

13. ALIN VLAD: 6+ MISSED OPPORTUNITIES IN DOUBLING YOUR EMAIL
CONVERSIONS
Use a single CTA*

14. ALIN VLAD: 6+ MISSED OPPORTUNITIES IN DOUBLING YOUR EMAIL
CONVERSIONS
Use a single CTA*

15. ALIN VLAD: 6+ MISSED OPPORTUNITIES IN DOUBLING YOUR EMAIL
CONVERSIONS
“Double-Opens” Technique (by Noah Kagan)
Initial EMAIL
Second email to non-openers, different subject line, 1 week later

16. ALIN VLAD: 6+ MISSED OPPORTUNITIES IN DOUBLING YOUR EMAIL
CONVERSIONS
Say Thanks

17. ALIN VLAD: 6+ MISSED OPPORTUNITIES IN DOUBLING YOUR EMAIL
CONVERSIONS
Follow up – Be Persistent

18. ALIN VLAD: 6+ MISSED OPPORTUNITIES IN DOUBLING YOUR EMAIL
CONVERSIONS
Ultimate hack: Give, Give, Give…

19. ALIN VLAD: 6+ MISSED OPPORTUNITIES IN DOUBLING YOUR EMAIL
CONVERSIONS
…Give, Jab, Jab…

20. ALIN VLAD: 6+ MISSED OPPORTUNITIES IN DOUBLING YOUR EMAIL
CONVERSIONS
…Give, Jab, Jab…

21. ALIN VLAD: 6+ MISSED OPPORTUNITIES IN DOUBLING YOUR EMAIL
CONVERSIONS
…Jab, Jab, Right Hook!

22. ALIN VLAD: 6+ MISSED OPPORTUNITIES IN DOUBLING YOUR EMAIL
CONVERSIONS
Let’s change the status quo

23. ALIN VLAD: 6+ MISSED OPPORTUNITIES IN DOUBLING YOUR EMAIL
CONVERSIONS
Let’s change the status quo

24. THANK YOU!
alinvlad.page amvlad
www.alinvlad.com