Bootstrapping for MIT Enterprise Forum

1. Alexander Muse
Co-Founder, SpringStage Inc.
amuse@biggu.com
1+214.550.2003
Website: http://biggu.com
Blog: http://texasstartupblog.com
Twitter: http://twitter.com/amuse
Bootstrapping…

2. Step One:
Steal*
* This presentation 100% stolen from Guy Kawasaki

3. Step Two:
Focus on cash flow, not profitability.

4. Step Three:
Forecast from the bottom up.

5. Step Four:
Ship, then test.

6. Step Five:
Forget the ‘proven’ team.

7. Step Six:
Start as a service business.

8. Step Seven:
Focus on function, not form.

9. Step Eight:
Pick your battles.

10. Step Nine:
Go direct.

11. Step Ten:
Understaff

12. Step Eleven:
Position against the leader.

13. Step Twelve:
Take the ‘red pill’.

14. Alexander Muse
Co-Founder, SpringStage Inc.
amuse@biggu.com
1+214.550.2003
Website: http://biggu.com
Blog: http://texasstartupblog.com
Twitter: http://twitter.com/amuse
Good luck!