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Encouraging Active
     Participant
 Engagement in the
Evaluation of Online
   Conferencing

      Angela Murphy
       Amy Antonio
      Shirley Reushle
Online conferences offer
        convenient professional
       development opportunities
         without the travel and
        expense of face to face.

                  Most conference evaluations
                      focus on participant
                 satisfaction and reactions and
                  do not evaluate the learning
                that actually occurs (Anderson
                       & Anderson, 2010).

   This study adapted the new
learning methodology (Chapman
   et al., 2007) to evaluate the
    impact of an online
 conference holistically and
       interactively.
The Follow the Sun Online Learning Futures Festival ran non-stop for 48 hours,
      over six shifts of eight hours each, with consecutive handovers between
    Australia (University of Southern Queensland), United Kingdom (Leicester
                                 University) and Canada (Athabasca University).
The aim of the conference was to bring together university staff and students
     from a range of disciplines across the world to share ideas and explore
                                                   knowledge development.
       750 participants from over 35 countries registered for the conference.
The non-stop nature
                                                                      of the event aimed to
                                                                         mirror a 24-hour
                                                                      digital society and
                                                                           the 21st century
                                                                      learner who wants to
                                                                       be engaged with
                                                                         other learners
                                                                             any time,
                                                                            anywhere.
Image source: http://www.rgbstock.com/bigphoto/niXkXUu/World+Time+1
Objectives & Approach:
1. Identify participation trends during conference sessions.     Analytics


2. Explore networking and interactions trends.            Twitter, chat and social media

3. Real-time insights into participant
                                                    Real time evaluation questions
   perceptions and new learnings.

4. Identify and track new learning and
    intention to action.
                                             Summative survey evaluation

5. Presenter experiences and
   future support requirements.
                                          Presenters’ survey

6. Inform the conduct of
    future events.                   Focus group with organisers
“Please tell us about
  any new learning
       you have
 experienced or any
 new questions that
  have occurred to
  you as a result of
  this conference?”
     (Chapman et al., 2007)




                              Image source: http://www.soil-net.com/
Festival analytics
                                                3% 4% 81%
                                                   6 7 9
                                           5%    5
                                           4

                                      7%
                                      3



                           22%
                      Attended two
                           sessions

Most online conference
participants attend only         51%
    one or two sessions               Attended only
                                        one session
Twitter and social media
                                                              conversations
                                    Conversational
                                    Tweets that included an
                                  observation or expressed an
                                            opinion              “Interesting conversation
“Nominal Group Technique                                          about the future of the
Session @ #fts12. Join us!”                                                world”



         Promotional                                              Informative
                                                                Tweets that pointed to
      Tweets that promoted an
                                                                  resources with an
       upcoming presentation
                                                                  accompanying link         “Recordings from
                                                                                         #fts12 now available @
                                                                                         http://t.co/smWYn413”



                                      Instructional                         #FTS12 Tweets could
                                   Tweets with a directive to
                                     perform an activity                          be categorised
         “Click latecomers link
                 to join!                                                       into four groups
         http://t.co/5iTLCwN”
Real-time evaluation questions




                                                           Most found that the sessions
                                                                 inspired ideas for daily
Please indicate your agreement with the sessions
                                                            practice that they intend to
facilitated new ideas and learning : Total Sample (n=60)
                                                                                  action
Summative survey
                                                                  evaluation for participants

                I was actively listening, asking questions and/or
                                                                                                             38%
                                  communicating

                I listened closely to the sessions but did not ask
                                                                                                       28%
                                     questions

                  I listened occasionally while working or multi-
                                                                                                 21%
                                      tasking


                                      I dropped in and out of sessions                    6%


                I tried to listen and multitask but didnt manage
                                                                                     3%
                                    it very well
                                                                                                   Online conference
                                         None of these (please specify)               4%       participants listen and
                                                                                                  participate actively
Q8. Please indicate which of the following are the closest to the way in which you
participated in the sessions. (Select one) (n=116)                                                    during sessions
Summative survey
                                            evaluation for presenters
  “It's more difficult to keep participants engaged because you can't
rely on eye contact, body language or movement around the room to
   help maintain interest. You also have to keep talking (most of the
 time) as the participant isn't sure what is happening during a pause.
   You also have to keep faith that the technology will work for both
                        yourself & the participants!”


                                               “It was just hard to keep going with the
                                          presentation and keep a tab on what was going on
                                               with the social media at the same time.”


“It was the first time I had talked 'at' participants for
 30 min, rather than seeking feedback periodically.
Although I thought it went well, I did find that it was             Presenters found
 hard to present for that long without seeking some
          kind of feedback along the way..”                   online presentations to
                                                                       be challenging
Focus group for
                                            conference organisers
      Using the same old
      tech advertising
      didn’t reach new
      audiences within
      disciplines
                           Risk

      Collaboration               Time consuming and
                                   technical to set up ~
                                  difficult within other
Reputational impact   Global             responsibilities
and reach much        reach
greater than could
be achieved through
other means
Immediate
 Feedback                   XII              Limited
                                            Responses

       Identify
    issues as they
        occur                     III         Time
                                            consuming
                     Address
                      issues
     Create          promptly           Difficult to
 opportunities
                                         organise
for engagement
Difficulties in setting aside dedicated time
                              above work commitments is the primary barrier
                                                to attending online conferences




What barriers have you experienced in attempting to attend online events in
general? Select those that are the most applicable to you) (n=172)
The combination of synchronous and
                        asynchronous features is considered to be
                                                              the ideal online conference format
  An event with synchronous and asynchronous features, e.g.
   pre-recorded video accompanied by questions in real time
                                                                                          34%


 Pre-recorded mini webinars that can be accessed at any time                        17%

Mini webinars of one or two hours that include options to post
      questions and communicate with other delegates
                                                                                   16%


                             Shorter sessions, e g , 30 minutes              12%


                 Full online conference over two or more days           7%


                             Full online conference over a day         6%

Mini webinars of no longer than half a day that include options
  to post questions and communicate with other delegates
                                                                       5%


                                            Other preferences     3%
Learning, technologies and futures are the topics of
          greatest interest to most participants

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Encouraging Active Participant Engagement in the Evaluation of Online Conferencing

  • 1. Encouraging Active Participant Engagement in the Evaluation of Online Conferencing Angela Murphy Amy Antonio Shirley Reushle
  • 2. Online conferences offer convenient professional development opportunities without the travel and expense of face to face. Most conference evaluations focus on participant satisfaction and reactions and do not evaluate the learning that actually occurs (Anderson & Anderson, 2010). This study adapted the new learning methodology (Chapman et al., 2007) to evaluate the impact of an online conference holistically and interactively.
  • 3. The Follow the Sun Online Learning Futures Festival ran non-stop for 48 hours, over six shifts of eight hours each, with consecutive handovers between Australia (University of Southern Queensland), United Kingdom (Leicester University) and Canada (Athabasca University).
  • 4. The aim of the conference was to bring together university staff and students from a range of disciplines across the world to share ideas and explore knowledge development. 750 participants from over 35 countries registered for the conference.
  • 5. The non-stop nature of the event aimed to mirror a 24-hour digital society and the 21st century learner who wants to be engaged with other learners any time, anywhere. Image source: http://www.rgbstock.com/bigphoto/niXkXUu/World+Time+1
  • 6. Objectives & Approach: 1. Identify participation trends during conference sessions. Analytics 2. Explore networking and interactions trends. Twitter, chat and social media 3. Real-time insights into participant Real time evaluation questions perceptions and new learnings. 4. Identify and track new learning and intention to action. Summative survey evaluation 5. Presenter experiences and future support requirements. Presenters’ survey 6. Inform the conduct of future events. Focus group with organisers
  • 7. “Please tell us about any new learning you have experienced or any new questions that have occurred to you as a result of this conference?” (Chapman et al., 2007) Image source: http://www.soil-net.com/
  • 8. Festival analytics 3% 4% 81% 6 7 9 5% 5 4 7% 3 22% Attended two sessions Most online conference participants attend only 51% one or two sessions Attended only one session
  • 9. Twitter and social media conversations Conversational Tweets that included an observation or expressed an opinion “Interesting conversation “Nominal Group Technique about the future of the Session @ #fts12. Join us!” world” Promotional Informative Tweets that pointed to Tweets that promoted an resources with an upcoming presentation accompanying link “Recordings from #fts12 now available @ http://t.co/smWYn413” Instructional #FTS12 Tweets could Tweets with a directive to perform an activity be categorised “Click latecomers link to join! into four groups http://t.co/5iTLCwN”
  • 10. Real-time evaluation questions Most found that the sessions inspired ideas for daily Please indicate your agreement with the sessions practice that they intend to facilitated new ideas and learning : Total Sample (n=60) action
  • 11. Summative survey evaluation for participants I was actively listening, asking questions and/or 38% communicating I listened closely to the sessions but did not ask 28% questions I listened occasionally while working or multi- 21% tasking I dropped in and out of sessions 6% I tried to listen and multitask but didnt manage 3% it very well Online conference None of these (please specify) 4% participants listen and participate actively Q8. Please indicate which of the following are the closest to the way in which you participated in the sessions. (Select one) (n=116) during sessions
  • 12. Summative survey evaluation for presenters “It's more difficult to keep participants engaged because you can't rely on eye contact, body language or movement around the room to help maintain interest. You also have to keep talking (most of the time) as the participant isn't sure what is happening during a pause. You also have to keep faith that the technology will work for both yourself & the participants!” “It was just hard to keep going with the presentation and keep a tab on what was going on with the social media at the same time.” “It was the first time I had talked 'at' participants for 30 min, rather than seeking feedback periodically. Although I thought it went well, I did find that it was Presenters found hard to present for that long without seeking some kind of feedback along the way..” online presentations to be challenging
  • 13. Focus group for conference organisers Using the same old tech advertising didn’t reach new audiences within disciplines Risk Collaboration Time consuming and technical to set up ~ difficult within other Reputational impact Global responsibilities and reach much reach greater than could be achieved through other means
  • 14. Immediate Feedback XII Limited Responses Identify issues as they occur III Time consuming Address issues Create promptly Difficult to opportunities organise for engagement
  • 15. Difficulties in setting aside dedicated time above work commitments is the primary barrier to attending online conferences What barriers have you experienced in attempting to attend online events in general? Select those that are the most applicable to you) (n=172)
  • 16. The combination of synchronous and asynchronous features is considered to be the ideal online conference format An event with synchronous and asynchronous features, e.g. pre-recorded video accompanied by questions in real time 34% Pre-recorded mini webinars that can be accessed at any time 17% Mini webinars of one or two hours that include options to post questions and communicate with other delegates 16% Shorter sessions, e g , 30 minutes 12% Full online conference over two or more days 7% Full online conference over a day 6% Mini webinars of no longer than half a day that include options to post questions and communicate with other delegates 5% Other preferences 3%
  • 17. Learning, technologies and futures are the topics of greatest interest to most participants