Diese Präsentation wurde erfolgreich gemeldet.
Wir verwenden Ihre LinkedIn Profilangaben und Informationen zu Ihren Aktivitäten, um Anzeigen zu personalisieren und Ihnen relevantere Inhalte anzuzeigen. Sie können Ihre Anzeigeneinstellungen jederzeit ändern.

Move fast and break things

920 Aufrufe

Veröffentlicht am

Move Fast and Break Things was a keynote presented by Amure Pinho at Founders Institute Chile.

The keynote was about marketing for startups, and the presentation describes a little part of it, in fact, it shows that we have bigger problems prior to marketing.

But when we need to think about it, there are some basic cool stuffs that cannot be forgot and thats what we talk about.

Direct, clean, objective shit.

When Founders Institute release the video of the presentation I'll add at the end of slides (so it will be a lot easier to understand).

Veröffentlicht in: Technologie
  • Als Erste(r) kommentieren

Move fast and break things

  1. 1. MOVE FASTAND BREAK THINGS Friday, July 5, 13
  2. 2. Weallstartedwithaproblem,right? Friday, July 5, 13
  3. 3. GETOUTTHE FUCK*&G BUILDING Weallstartedwithaproblem,right? Friday, July 5, 13
  4. 4. Friday, July 5, 13
  5. 5. VALIDATION Friday, July 5, 13
  6. 6. VALIDATION SOLUTION Friday, July 5, 13
  7. 7. VALIDATION SOLUTION MVP Friday, July 5, 13
  8. 8. VALIDATION SOLUTION MVP CUSTOMER DEVELOPMENT Friday, July 5, 13
  9. 9. VALIDATION SOLUTION MVP CUSTOMER DEVELOPMENT METRICS Friday, July 5, 13
  10. 10. We segmented oureffortsin 4categories Friday, July 5, 13
  11. 11. We segmented oureffortsin 4categories Early Adopters Friday, July 5, 13
  12. 12. We segmented oureffortsin 4categories Early Adopters Clients Friday, July 5, 13
  13. 13. We segmented oureffortsin 4categories Early Adopters Clients Investors Friday, July 5, 13
  14. 14. We segmented oureffortsin 4categories Early Adopters Clients Investors Press Friday, July 5, 13
  15. 15. EarlyAdopters Friday, July 5, 13
  16. 16. EarlyAdopters theydidntboughtyourmvp Friday, July 5, 13
  17. 17. shareeveryvictoryandevery challenge,sharethedreamand vision EarlyAdopters theydidntboughtyourmvp Friday, July 5, 13
  18. 18. shareeveryvictoryandevery challenge,sharethedreamand vision EarlyAdopters theydidntboughtyourmvp beananthropologist,discover everything.Dontvalidateyour opinion,validatehipotesys Friday, July 5, 13
  19. 19. Clients Friday, July 5, 13
  20. 20. Clients Dontgoforacquisitionifyour productsucks Friday, July 5, 13
  21. 21. Activationandretentionarepriorities Clients Dontgoforacquisitionifyour productsucks Friday, July 5, 13
  22. 22. Activationandretentionarepriorities Clients Dontgoforacquisitionifyour productsucks Measurewhatisrelevant Friday, July 5, 13
  23. 23. Activationandretentionarepriorities Clients Dontgoforacquisitionifyour productsucks Measurewhatisrelevant Improveyourmetricseverytime Friday, July 5, 13
  24. 24. Activationandretentionarepriorities Clients Dontgoforacquisitionifyour productsucks Measurewhatisrelevant Improveyourmetricseverytime Knowwheretheyareandmarriage Friday, July 5, 13
  25. 25. Investors Friday, July 5, 13
  26. 26. Investors Somedayyou’llneedthem.Dont panicandlookbusy. Friday, July 5, 13
  27. 27. Doyour“thing”withallofthem Investors Somedayyou’llneedthem.Dont panicandlookbusy. Friday, July 5, 13
  28. 28. Doyour“thing”withallofthem Investors Somedayyou’llneedthem.Dont panicandlookbusy. Alwayshaveadeck Friday, July 5, 13
  29. 29. Doyour“thing”withallofthem Investors Somedayyou’llneedthem.Dont panicandlookbusy. Alwayshaveadeck Investorslovevalidation>growth Friday, July 5, 13
  30. 30. Doyour“thing”withallofthem Investors Somedayyou’llneedthem.Dont panicandlookbusy. Alwayshaveadeck Investorslovevalidation>growth Answerquick Friday, July 5, 13
  31. 31. Press Friday, July 5, 13
  32. 32. Press Soundslikeinvestors,butwithoutthe money. Friday, July 5, 13
  33. 33. CreateanuniqueURLforthatyoursite/press Press Soundslikeinvestors,butwithoutthe money. Friday, July 5, 13
  34. 34. CreateanuniqueURLforthatyoursite/press Haveapressreleasecompletewithhistory, present,future,images,logoscontacts Press Soundslikeinvestors,butwithoutthe money. Friday, July 5, 13
  35. 35. CreateanuniqueURLforthatyoursite/press Haveapressreleasecompletewithhistory, present,future,images,logoscontacts Praisethemaftermentioningyou,givethem ego,power. Press Soundslikeinvestors,butwithoutthe money. Friday, July 5, 13
  36. 36. HOWTO SPREADTHE WORD? Friday, July 5, 13
  37. 37. It’sall about Freud Friday, July 5, 13
  38. 38. REMEMBER THETIME YOUWEREA CAVEMAN Friday, July 5, 13
  39. 39. Agoodproduct appealdirectlyto people’sprimal needforthingslike: Friday, July 5, 13
  40. 40. Agoodproduct appealdirectlyto people’sprimal needforthingslike: Sex Friday, July 5, 13
  41. 41. Agoodproduct appealdirectlyto people’sprimal needforthingslike: Sex Power Friday, July 5, 13
  42. 42. Agoodproduct appealdirectlyto people’sprimal needforthingslike: Sex Power Money Friday, July 5, 13
  43. 43. Agoodproduct appealdirectlyto people’sprimal needforthingslike: Sex Power Money Time* Friday, July 5, 13
  44. 44. Agoodproduct appealdirectlyto people’sprimal needforthingslike: Sex Power Money Time**Hedidntsaidthis Friday, July 5, 13
  45. 45. Startupisamarathon.Winnerswillbe theonesthatunderstoodthe psychologicalbehaviorbehindyour customerssegment. Usersarewaitingforproductsthat simplifiesanddirectthemtoexperiences withrewards. Yougive,theygive. Friday, July 5, 13
  46. 46. some cases Friday, July 5, 13
  47. 47. Pitaco Friday, July 5, 13
  48. 48. Friday, July 5, 13
  49. 49. Veryshortleancyclesousersfelltheproduct improvement Friday, July 5, 13
  50. 50. Veryshortleancyclesousersfelltheproduct improvement 20%newfeatures,80%improveoldones Friday, July 5, 13
  51. 51. Veryshortleancyclesousersfelltheproduct improvement 20%newfeatures,80%improveoldones Weareanapp.So,appstoreistheplace! Friday, July 5, 13
  52. 52. Veryshortleancyclesousersfelltheproduct improvement 20%newfeatures,80%improveoldones Weareanapp.So,appstoreistheplace! Smartbannerapponourlandingpage Friday, July 5, 13
  53. 53. Veryshortleancyclesousersfelltheproduct improvement 20%newfeatures,80%improveoldones Weareanapp.So,appstoreistheplace! Smartbannerapponourlandingpage Foundkeypartners(OGlobo) Friday, July 5, 13
  54. 54. Veryshortleancyclesousersfelltheproduct improvement 20%newfeatures,80%improveoldones Weareanapp.So,appstoreistheplace! Smartbannerapponourlandingpage Foundkeypartners(OGlobo) RatingiskinganddesignisGod Friday, July 5, 13
  55. 55. Veryshortleancyclesousersfelltheproduct improvement 20%newfeatures,80%improveoldones Weareanapp.So,appstoreistheplace! Smartbannerapponourlandingpage Foundkeypartners(OGlobo) RatingiskinganddesignisGod Createacoolcommunicationchannel. Friday, July 5, 13
  56. 56. Veryshortleancyclesousersfelltheproduct improvement 20%newfeatures,80%improveoldones Weareanapp.So,appstoreistheplace! Smartbannerapponourlandingpage Foundkeypartners(OGlobo) RatingiskinganddesignisGod Createacoolcommunicationchannel. USEPUSHs. Friday, July 5, 13
  57. 57. Dujour Friday, July 5, 13
  58. 58. Friday, July 5, 13
  59. 59. Anamazingearlyadopterscase Friday, July 5, 13
  60. 60. Anamazingearlyadopterscase Beananthropologist,livetheproblem Friday, July 5, 13
  61. 61. Anamazingearlyadopterscase Beananthropologist,livetheproblem Findyourcustomersegment(bloguersthatknowfashion) Friday, July 5, 13
  62. 62. Anamazingearlyadopterscase Beananthropologist,livetheproblem Findyourcustomersegment(bloguersthatknowfashion) Bewhereyourcustomerlives(widget,landing,trendsetters,events) Friday, July 5, 13
  63. 63. Anamazingearlyadopterscase Beananthropologist,livetheproblem Findyourcustomersegment(bloguersthatknowfashion) Bewhereyourcustomerlives(widget,landing,trendsetters,events) Makethemproudofbeenpartofit.Engage them.(Contests,microevents,userphotosonmailing) Friday, July 5, 13
  64. 64. Anamazingearlyadopterscase Beananthropologist,livetheproblem Findyourcustomersegment(bloguersthatknowfashion) Bewhereyourcustomerlives(widget,landing,trendsetters,events) Makethemproudofbeenpartofit.Engage them.(Contests,microevents,userphotosonmailing) Huntforinfluencers(withthefirstcelebs,theviralloopstarted) Friday, July 5, 13
  65. 65. DONEIS BETTER THAN PERFECT Friday, July 5, 13
  66. 66. obrigado Friday, July 5, 13

×