Webinar by Junaid Syed and Ankur Meshram who talked about Industry's best practices and gave insights about: 1. How to push Leads for Site visit 2. How to improve Booking Ratio 3. How to optimize Email marketing communication

1. Ready to dive in with Sales & Marketing automation

2. Introduction
Moderator &
Presenter
Junaid Syed
Sell.do Support
Lead - Product Analyst
Presenter
Ankur Meshram
Sell.do Support
Sr. Product Analyst

3. Topic Introduction
What & Why of Lead Nurturing Benefits of Lead nurturing for Sales and
Marketing
Essentials of Automations in lead
Nurturing
Key takeaways

4. Lead Nurturing is Like… flossing
You Know you need to do it, but it can be hard to make it a part of a
regular routine

5. If you don’t do it ...
The results can be unfavorable and Cost you...

6. Companies that Excel at lead nurturing Generate

7. Traditional Sales
Process
Modern Sales Process

8. What & Why of Lead Nurturing
Lead nurturing is the process of developing relationships with buyers at every
stage of the sales funnel, and through every step of the buyer's journey. It
focuses marketing and communication efforts on listening to the needs of
prospects, and providing the information and answers they need.

9. What & Why of Lead Nurturing
● Process of developing relationships with leads at every stage of the sales funnel.
● Focus on marketing and communication efforts.
● Constant re-engagement with leads
Deliver relevant content to the leads / prospects at most opportunate
times

10. Essentials of Lead Nurturing
Age : 26
Gender: Male
Location: Vishal Nagar, Pune
Define buyer’s personality,
Values, attitudes, interests and
lifestyle.
Example:
Job title: Sr. product Analyst
Goal: Seeking a promotion
Characteristics: Tech Savvy
and Ambitious
Spends time online at: Linked
in, industry blogs, facebook
- Online Behavior website
visits, social interactions Etc.
- Offline Behavior Event
attended Sales conversations
Etc.

11. Essentials of Lead Nurturing
Name: Ankur Meshram
Age: 26
Gender: Male
Job title: Sr. product Analyst
Goal: Seeking a promotion
Characteristics: Tech Savvy and Ambitious
Spends time online at: Linked in, industry blogs,
facebook
Recent Activity: Visited the company website within past
7 days. Attended project Pre - launch event.

12. Essentials of Marketing Automation

13. Enables businesses to automate tasks & workflows for the marketing &
sales process.
Automation helps you deliver content to the right person at the right
time.
What is Marketing Automation

14. ● Scalability
● Personalized content
● Multi Channel Approach
● Reporting
Why Marketing Automation

15. Scalability

16. Scalability

17. Content Marketing Personalization
Personalized Content

18. Running campaigns across multiple channels in a single platform
Multi channel Approach

19. Automation helps you prioritize your leads
It empowers your nurturing activities

20. Reporting
Basic Reporting

21. ReportingCustom Reporting

22. ReportingCustomer details for in-depth analysis

23. Alignment of both the teams is necessary

24. Is it the right time for you to invest. Are you ready?
You need to ask some questions before investing.

25. Marketing automation does not do marketing for you, but can help scale
your successful efforts.
Key To Success
Centering your marketing messages around the real, live
person at the receiving end of your campaigns

26. Key Takeaways
● Deliver relevant content at most opportunate times
● Demographic, psychographic & behavioural data to nurture better
● Automate Tasks & Workflows for business.
● Alignment of Sales & Marketing terminology is mandatory
● Investment calls for a steady flow of Leads
● Personify your leads for better nurturing & use of automation