Amura, came up with India's largest marketing initiative- A Real Estate Flash Sale, to create a transparent & consumer-centric platform to bring together developers and consumers. This platform provided a transparent & hassle-free home-buying experience for the customers and offered the best deals in the market.For this purpose, Amura had partnered with one of the largest advertising platforms in the world, Google.The event had been named, Indian Realty Flash Sale (IRFS).