1.
Campaign Approach
In this campaign my aim is to collect 100 email
addresses and deliver 100 ebook purchase for
potential customers through the campaign in 3
days with budget 80$ by targeting 20-35 years old
customers who live in Egypt and have interest in
digital marketing and need to increase their
knowledge about it, my KPI is the number of books
downloads during the campaign.

2.
Target Persona
Background and
Demographics
Target Persona Name Needs
Demographics:
• 32 years old
• Living in cairo
• engaged
• working at the
governmental sector
• interested in studying
master of business
administration
• income is about 6
thousand per month
Mohamed turkey
Governmental employee Needs:
• Know more about
online courses
• Moderating
• Increase income to start
his new life with a new
family
Hobbies Goals Barriers
Hobbies:
• reading about
technology, marketing
• travel
• playing football
• watch tv
Goals:
• Increase his knowledge
about technology
especially digital
marketing
• Start new career path
• Become a freelancing
within two years
• Increase his income
Barriers:
• Lacking of time
• Money barrier
• Fair of failure
• The appropriate
advisor could not be
found

3.
Marketing Objective
To collect 100 email addresses and deliver 100 ebook
purchase for potential customers through the campaign
in 3 days with budget 80$

4.
KPI
Number of collected emails and ebooks delivers in 3
days, the campaign duration.

5.
Campaign Summary

6.
Campaign Summary
1. Who did you target with your Ad Set and how?

7.
Campaign Summary
What Ad Copy and Ad Creatives did you use?
The original AD copy and headline is in Arabic because the target
persona lives in Egypt and I will translate it for you.
Arabic:
Headline: ‫مجانا‬ ‫دلوقتي‬ ‫الكتاب‬ ‫حمل‬
AD copy: ‫الفرصة‬ ‫جاتلك‬ ‫دلوقتي‬ ‫ماركتنج؟‬ ‫ديجيتال‬ ‫تتعلم‬ ‫عاوز‬
.....
‫اليوداسيتي‬ ‫كتاب‬ ‫حمل‬
‫ماركتنج‬ ‫ميديا‬ ‫السوشيال‬ ‫عن‬ ‫محتاجه‬ ‫اللي‬ ‫كل‬ ‫واعرف‬ ‫مجانا‬ ‫االلكتروني‬
.
English:
Headline:
Download the ebook now for free.
AD copy:
Do you want to learn digital marketing?
It is your chance now…..download udacity ebook for free and
learn all you need to know about social media marketing.
AD creative will be described in images below.

8.
Ad Images: Sample

9.
Key Results
Present the most important metrics per ad
Campaign Results Reach Cost Amount
Spent
Ad One 6 1986 0.49$ 2.96$
Ad Two N/A 213 N/A 0.00$
Ad Three 117 22240 0.30$ 34.54$
Overall 123 24192 0.30$ 37.50$

10.
Campaign Evaluation
1. Evaluate the success of your campaign, given your
marketing objectives.
The campaign was succesfull, my objective was to get
100 result (ebook downloads) and I had got 123
a. Which ad performed best?
Third ad which its ad creative wrettin in arabic.
a. Was your campaign ROI positive? Please use
this equation to calculate ROI:
i. ($15*# of leads)/cost=ROI for DMND
15*123/37.50=49.2
Campaign ROI is positive

11.
Campaign Evaluation:
Recommendations
If you had additional budget, how would approach
your next campaign?
It is obviouse that the ad with arabic ad creatiive
drives the biggest result so in next campaign I would
reach my audience with arabic language in ad copy
and designs it may be make them more comfortable
to engage.

12.
Appendix
Screenshots for
Reference

13.
Campaign Results:
Performance

14.
Campaign Results:
Demographics

15.
Campaign Results: Placement

16.
Ad Set Data: Performance

17.
Ad Set Data: Demographics

18.
Ad Set Data: Placement

19.
AD1

20.
AD2

21.
AD3