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Product Executive Roundtable hosted by Sandhya Hegde, Director of Product, Amplitude

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Amplitude is excited to announce a new 2018 invite-only event series, The Product Round-table. These Round-tables are a series of events tailored to the modern product executive. Each Round-table will feature a lightning talk from an industry leader followed by a discussion around what it means to be a product leader today and how a company’s digital product is its competitive advantage.

Veröffentlicht in: Technologie
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Product Executive Roundtable hosted by Sandhya Hegde, Director of Product, Amplitude

  1. 1. Engineer VC Sandhya Hegde Director of Product, Amplitude Founder Path to product
  2. 2. 5M APPs 0.01% survival rate
  3. 3. Lower barriers to entry Explosion in product choice & noise Customer experience is paramount Product is the best competitive advantage Amplitude | Product led companies are winning
  4. 4. changing the RULES
  5. 5. DISLIKE
  6. 6. YOU ARE HERE Zetabytes Mining data for gold
  7. 7. PRODUCT- LED?
  8. 8. “Amazon’s financial performance for the next few quarters is already sealed. The investments we are making in product right now will drive how we perform in 2019 and after” - Jeff Bezos
  9. 9. How do Product-led companies operate?
  10. 10. Impact the CEO cares about Product Inputs NEW Redesign Engage Retain Convert Purchase
  11. 11. North Star Statement of Product Vision & Strategy Key Metric(s) representing current strategy
  12. 12. Impact the CEO cares about Product Inputs NEW Redesign Engage Retain Convert Purchase Product Analytics North Star
  13. 13. NORTH STAR leading indicator of future success
  14. 14. What game are you playing?
  15. 15. attention transaction productivity
  16. 16. Define the game you’re playing Build community & bring the world closer together attention Be the best global entertainment distribution service Total time spent actively engaging with feed # of Subscribers watching > 50 hrs of content per month Vision Hypothetical North Star Examples are illustrative
  17. 17. Define the game you’re playing transaction A place where people can come to find and discover anything they might want to buy online Saving people money so they can live better Purchases per prime subscriber Avg Revenue per visit Vision Hypothetical North Star Examples are illustrative
  18. 18. Define the game you’re playing productivity #1 CRM Platform (bringing AI to enterprises) Help product teams execute on their vision Records created per account Weekly querying users Vision Hypothetical North Star Examples are illustrative
  19. 19. You Make What You Measure
  20. 20. PRODUCT ORG how the product org and customer journeys drive the north star
  21. 21. North Star Step 1: Set the right North Star to drive future impact Product Analytics
  22. 22. NEW Redesign Engage Retain Convert Purchase North Star Step 2: Align product org to the drivers of the north star Product Analytics
  23. 23. Product org and metrics can map to your user’s journey North Star Journey New/Returning Users Current Users Power Users Long term Retained Users
  24. 24. = Breadth How many active users are taking this action? North Star Frequencyx How often does each user engage? Efficiencyx How fast do they succeed? Depthx What’s their depth of engagement? New/Returning Users Current Users Power Users Happy & Retained Users Product org and metrics can map to your user’s journey Journey
  25. 25. Example: Grocery Delivery Company Breadth Depth Frequency Efficiencyx x x # Items within Order # Orders Completed % Items Delivered within time ML Algorithm Customer chat Flash Sales Notifications Stock mgt Recommendations Shopping Lists Discount Coupons New Signups Express Trials Trial Conversion # Users Placing Orders Grocery items Received
  26. 26. PM is the New GM
  27. 27. Build Better Products Questions? sandhya@amplitude.com

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