Sprite Consumer Behaviour
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Real reason For Success of SPRITE Association with Youth Taste and digestion Benefits Transparent means Pure is belief The transparent sweet fizzy Sprite is the best companion for transparent Vodka Lemon is natural Caffeine free soft drink Clever Advertising campaigns Refreshingly Honest and irreverent perspective on life Healthier than other carbonated soft drinks taglines I like the sprite in You “Taste is tingling tartness” Obey Your Thirst “Seedhi baat no, no bakwaas, clear hai?!” “Sprite Bujhaye Pyaas, Baki All Bakwaas” Evident Personality Of Sprite In the Eyes of Youth In India Adventurist who seeks freedom, desires to explore the world and loves new experiences Straight forward Simple Honest Detach Personality
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Sprite Consumer Behaviour
- 1. Sprite-Soft Drink Subodh Bhagat Pratik Chandiwal Rohit Parkar Rohit Haval Amol Rathod Sagar Mantri Subodhkumar Nitnaware Low involvement purchase and brand personality
- 2. Real reason For Success of SPRITE • Association with Youth • Taste and digestion Benefits • Transparent means Pure is belief • The transparent sweet fizzy Sprite is the best companion for transparent Vodka • Lemon is natural • Caffeine free soft drink • Clever Advertising campaigns • Refreshingly Honest and irreverent perspective on life • Healthier than other carbonated soft drinks
- 3. taglines I like the sprite in You “Taste is tingling tartness” Obey Your Thirst “Seedhi baat no, no bakwaas, clear hai?!” “Sprite Bujhaye Pyaas, Baki All Bakwaas”
- 4. Positioning Admiration seeker Urban and straight forward style
- 5. Competitors 7 Up Mountain Dew
- 6. Best element of campaign strategy Sponsorship in indian sports like gully cricket
- 7. University of Freshology Humour as communication tool to draw more attention and retention It also uses some controversial tools to draw attention of its target segment eg. Youth
- 11. Evident Personality Of Sprite In the Eyes of Youth In India Adventurist who seeks freedom, desires to explore the world and loves new experiences Straight forward Simple Honest Detach Personality
- 12. Coke & Pepsi- aggressive seeker Mirinda- Sensuality, glamour, temptation Thums up- Adventure, Enjoyment Other Brands(7Up)- Fun, jolly Personality Traits of other Brands
- 13. Thank You
Hinweis der Redaktion
- Vodka is particularly popular among the youth and ladies as it doesn’t smell (like whisky) or gives a tummy (as Beers do).