from an economic standpoint are some customers worth more to a company than other customers. What factors impact how a company calculates the value of a customer? Solution Factors that impact how company calculates the value of a customer are: - 1). Loyality - Customers that are loyal to the company and come back again and again to use company\'s product only are high value customers for the company. 2). Customers net worth - In some businesses like real estate, the net worth of customer increase the value of that customer for the company. 3). Gender - For cosmetics company, female are more valueable customers than male category..