Cycling Adventure offers cycling tours along a 36km route in Grójec, Poland with four stop points providing amenities like bike rentals, food, and activities. It aims to partner with schools and environmental groups to provide educational cycling trips for children. During summer, it will organize free activities for children like bike lessons and forest trips. The project expects to attract local residents and tourists with no direct competition. It plans to apply for EU funds and partner with local businesses to cover startup costs while generating revenue through bike rentals, food sales, and guided tours.

1. “CYCLING ADVENTURE”

2. GENERAL PROJECT
1. Project name - „Cycling Adventure”
2. Field of activity:
Providing a comfortable holiday in urban-rural
environment as well as interesting ideas to organize
free time for both residents and visitors.

3. MARKET ANALYSIS AND COMPETITION
CHARACTERISTICS OF THE OFFERED SERVICE
Cycling Adventure offers its customers a wide range of services.
The cycling route begins in Grójec - Niepodleglosci Alley, and ends in Nowe Miasto upon the Pilica
river. The 36-kilometre route will include four stop points in different places. They will contain:
• a bike rental,
• a route map,
• road flares,
• a vending machine with water and hot tea,
• a self-service barbecue with baked potatoes and sausages,
• 4 wooden gazebos,
• at one place there will be a possibility of mushroom picking.

4. FUTURE COOPERATION
We want to cooperate with schools and provide bicycle trips.
We are going to organise meetings in schools to educate
children how to be safe on the road.
We will cooperate with forest inspectorate and travel guides
to organize education trips especially for children.

5. SPECIAL OFFER FOR CHILDREN
During summer holidays we are going to organize
meetings for children. We will teach them how to be
better ride bikes, do some sports competitions and make
short trips for children (for example to Modrzewina
forest and make there a campfire with sausages and
taken the opportunity to meet the forester).
And all these activities will be for free.

6. FIRST TRIP POINT
NIEPODLEGLOSCI ALLEY IN GROJEC

7. SECOND TRIP POINT
STARA WIEŚ

8. THIRD TRIP POINT
MOGIELNICA - FOREST

9. FOURTH TRIP POINT
NOWE MIASTO ON THE PILICA RIVER

10. WHERE TO GET THE MONEY FROM?
We will apply for EU funds to buy equipment (spare parts to bicycles, bike
repair, some office equipment, etc.).
We are already after preliminary talks with the company which produces
energy drinks – when we open our firm they will buy for us 15 bikes (the
bikes will have their logo and to all the rented bikes there will be attached a
bottle of energy drink).
In the first year in summer time when tourist traffic is increased we will
employ seasonal workers. In addition, we have a few people who will be
willing to work as tutors and instructors during trips.

11. TARGET MARKET SUPPLY AND ASSESSMENT OF
COMPETITION
Grojec District in Mazowsze
province is a large area of orchard
areas and rural communities. The
offer is addressed to the
inhabitants of these areas as well
as tourists in the spring, summer
and autumn.
Services provided by cycling
adventure will be pioneering in
this area.
No competition here as a service
provider for leisure - recreation
center.

12. MARKET DEMAND PRICES
Analyses show that there is the
ever-growing group of residents
who are interested in recreation in
the area. Hence the need to enable
people to use specific routes, and
provide the necessary equipment
for recreation.
•Bike hire price will depend on the
length of rent, first hour is free,
every next hour- 5 PLN extra,
•Using the grill 10 PLN,
•Opportunity to make a day group
tour ( min 10 and max 20 people)-
price 25 PLN- adult and 15 PLN-
child all-inclusive.

13. MARKETING PLAN
• Advertisements in the local press- „Jabłonka”, „Okolica”,
„Życie Grójca”,
• Notice to the news server- echodnia.eu, grojec24.net,
• Ads shown in cooperating companies offering:
 bike-repairs,
lodging in Nowe Miasto on the Pilica,
• Leaflets
• Facebook profile, most people have it too so it has another
grand benefit- it is free so we do not have to waste money,

14. EMPLOYMENT PLAN
• 2 supervising people at the main points of cycle route -
seasonal work for students,
• Hiring bicycles from local inhabitants,

15. FINANCIAL PLAN
( FROM APRIL TILL OCTOBER)
Monthly Costs :
• Labour - 2 000 PLN,
• Advertising - 50 PLN,
• Hiring one bicycle - 100 PLN,
• Water and tea - 100 PLN,
• construction of route - 10 000 000 PLN,
• 4 wooden gazebos- 3 200 PLN,
• 4 grills 2 500 PLN,
• 30 bicycles – 20 000 PLN,
Projected revenue:
• Group tours - 1 000 PLN,
• under 10-person tours - 1 000 PLN,
• Using grill area - 350 PLN,
• Using the vending machine with water and hot
tea - 500 PLN,
• Part of the attraction of the requested hotel - 800
PLN,

16. ALTERNATIVE ROUTE
One of our alternative routes:
Land Jeziorka main trail
Osuchów (gm. Mszczonów), municipalities
Pniewy, Grójec, Prażmów, Tarczyn, Piaseczno,
Konstancin-Jeziorna, to the mouth of the Jeziorka
River to Vistula River- 77.8 km
Trail demanding due to the large distances,
varied in terms of the surface. Very picturesque - divided into
several sections, suitable for family tourism. The trail suitable
for trekking or mountain bike, although there are a lot of
sections of asphalt, suitable for road bike.

17. ASSESSMENT OF OPPORTUNITIES AND THREATS
ARISING FROM THE CONDUCT OF INVESTMENT
Opportunities
• great interest in leisure cycling,
• lack of this type of investment in the region,
• market expansion,
• cooperation with the hotel from the area of
the bicycle route,
Investment risk
•The project poses a minimum risk investment
because the company in the initial period of
its operation is devoid of competition. The
capital required for the establishment and
operation of the company is 100% of the
owners, thanks to which the company
manages to avoid a possible debt.

18. CONCLUSIONS
„Cycling adventure” has the potential to become an important
part of the recreation facilities for residents and tourists.

20. LOGOS OF OTHER BUSINESSES –
CREATED BY THE STUDENTS OF
L.O. GROJEC
~ BICYCLE RIDES AND AGRO-TOURISM FARMS ~

21. ~ CLASS PRESENTATIONS – ‚PARADISE’ ~

22. ~ ‚AGROFAL’ ~

23. ‚RAINBOW VALLEY’ AND ‚MARMOT’

24. ‚PIG CORNER’