2. “TEENAGE DREAM” BY
KATY PERRY.
The song “Teenage Dream” by Katy Perry came out in 2010,
and since then has been one of my top favorite songs mainly
because of it’s music and beats. Secondly I am very fond of
Katy Perry’s looks, so I chose to analyze her video.
3. Character
Appeal
The recognizable artist Katy
Perry has been placed in the
music video and is shown to
bare presentations, wearing
little clothing. Little clothing is
often worn in pop music
videos to make the artist
stereotypes, behavior , look
and appeal to audiences.
Considering that the target
audience for her songs are
mainly teenagers and young
adults, a party atmosphere is
used as teenagers like to
have a good time and party.
Parties are also associated
with Summer which is the
season the music video has
been shot to look like.
4. Narrative and
Music
The narrative structure of the
song has an abstract feel.
Showing a variety of clips taken
from summer as conveyed in
the lyrics “You make me feel
like I’m living a teenage dream
the way you turn me on I can’t
sleep lets run away and don’t
ever look back, don’t ever look
back”. Here we see that the
lyrics are being portrayed in the
video exactly as they are and
not figuratively.
Secondly the music of the
entire song goes from being
soft to high notes. And given
the target audience and the
genre of the song the song
really builds on the listeners.
5. Iconography
Iconography is at play here as
props such as, sunglasses, hair
blowing back in the wind from
the car gives the music video a
summer symbolic
representation and makes Katy
look free. In the video we see
teenagers jumping and running
whilst taking parts of their
clothes off as though they are
heading to the beach. This
creates a fun atmosphere for
the music video. Props such as
bikes and skateboards have
been used to give a ‘young’
effect to the video as these
objects are usually stereotyped
for a younger audience of
teenagers.
6. Mis En Scene
The Mis en Scene of beach has
been chosen as a setting as
audiences associate the beach as
a happy, positive, fun place to be.
The clip shows teenagers running
into the sea having fun. There is
lots of greenery shown in this
particular music video. The
fields/trees give a natural feel to
the video and suggest Katy Perry
is free. This would appeal to
teenage audiences as teenagers
want to be free and have
independence much like Katy
Perry is shown to have.
Throughout the music video the
color has been dulled and the use
of pastel colors give a ‘dreamy’
effect to the video
7. Mis En Scene
Conventions such as lighting, non-diegetic/
happy diegetic sound, sfx and
slow motioning od video has been used
to emphasize the summer ‘fun’ that they
are having. Handheld camera has been
used at the start of the music video
giving it a more personal touch, although
handheld camera is not used
throughout.
Close-up clips of ice pops have been
used to again highlight summer. These
particular objects have been edited in
slow motion to reinforce what teenaged
like. The color red is fairly dominant as
the music video enters a party
atmosphere which symbolizes
love/passion or danger. Smoke and
bright colors are also used. These colors
are often used in pop music videos,
appealing to teenage audiences
