2. Significance of global marketing.
Domestic markets are saturated
Recover the investments faster
Rapid technical growth.
Effect of globalization and reduction of
3. Selecting a potential market.
Regional Free Trade Zone.
Ensure economic growth
Increase trade relations
Increase foreign capital inflows
Create economic trade blocs.
Integrate policies of member
4. Evaluation of Potential markets.
Analyses markets on the basis
of macro environmental factors.
Analyzing the market size,
product acceptability and
Analyzing micro environmental
Ranking the potential markets
based on profit potential,
market share ,investments,
margins sales etc.
5. The impact of environmental forces
on global marketing.
Social and cultural environment.
Legal and regulatory environment.
6. Methods of entering a new market.
7. Direct exports
Companies sells their goods through
middle men located in foreign countries
More control over distribution channel
Open their own sales offices.
Entry modes and timings.
Maturity stage – start exports
More exports – technology transfer
and new products
More new products –threat to
Non tariff barriers
12. Stage of standardization –
contractual agreements or FDI
Early phase – contracts – license ,
Later stages – FDI
Company specific know how – JV
Gain experience – terminate JV and
establish wholly owned subsidiary
13. Types of marketing organization
Export division- self sufficient export
division for international business
organization handles international