1.
SWOT Analysis iPad

2.
<ul><li>Brand perception- Apple is very successful innovative company. Sales of its iPod , Macintosh computers have developed it as favourable brand and given wider access to series of brands like IPhone, iPad. Apple products are usually associated with image of fun , sophisticated, and quality. </li></ul><ul><li>Ease of Use and Quality- Apple’s products are easy in use and handle to carry. Its touch screen is totally different from other phones and PDAs that recognise multi finger gestures. Apple’s products have higher standard of quality. The iPhone and iPad screens are scratch resistant, thin in shapes, and light weight. </li></ul><ul><li>Innovation and Improvements- Innovation and capability of improvements its products are the strengths of Apple, which can be seen as 6 times upgrading its iPod products and recently launched a revolutionary device iPad tablet. </li></ul>

3.
<ul><li>Price- Apple products are often expensive and only can be afforded by certain group. Therefore, keeps it away from potential consumers and giving them chance to opt other competitors’ brands such as Sony, Dell, HTC, Etc. </li></ul><ul><li>Faulty Products- Apple has faced problems in its iPod Nano product which proved faulty in screens and whereby the screen easily break under impact and also complaints about early iPod batteries. </li></ul>

4.
<ul><li>Better quality control implementation- The Apple Inc. can also implement better quality control procedures to enable in providing more magical and revolutionary quality product to consumers. </li></ul><ul><li>Introduction of new products- Apple has massive designing, and manufacturing techniques in developing new products to its customers as compared to competitors like Dell, HP, and HTC. Therefore, Apple can penetrate in leading the market through the differentiation of its new products from its competitors. </li></ul>

5.
<ul><li>Strong Competition- Apple is facing tough competition in today’s global oligopoly as industry is being influenced by many major competitors such as Nokia, Samsung, Dell and others. </li></ul><ul><li>Financial crisis and political instability- Today’s inconsistency of global financial stability and world stock market have major impact on companies’ profit. So the introduction of new products could affect Apple’s position badly as financial crisis force people to retreat and not support any new products due to personal financial problems. Apple can also face political instability in some countries such as internal political power struggle, transition of ruling power and others. These dilemmas can affect launching of new products in certain countries such as Asia, South Africa and others, even with vast market opportunity. </li></ul>

6.
<ul><li>The major competitors of Apple Inc. in IT industry are HTC, NOKIA and Blackberry in face to face competition with Apple Inc. because of its smart phones which have very similar features and functionalities compared to that of iPhone. But in tablet Apple Inc. main competitors can be categorised as HP, Dell, Toshiba who are competing Apple’s tablets and have ability and innovation to compete its new launched revolutionary device “iPad”. Before Apple, Amazon Inc. has already launched similar product like iPad named ‘Amazon Kindle’ but this e-reader did not get fame as iPad have got before it’s pre-launch. Apple iPad tops 1 million sales within 28 days of after its launch. </li></ul>Rank Vendors 2009 Shipments Market Share 2008 Shipment Market Share 2009/2008 Growth 1 HP 18,781 26.9% 16,218 24.7% 15.8% 2 Dell 17,099 24.5% 19,276 29.4% -11.3% 3 Acer 7,983 11.4% 6,106 9.3% 30.7% 4 Apple 5,579 8% 5,158 7.9% 8.2% 5 Toshiba 5,379 7.7% 3,788 5.8% 42%

7.
So from the above statics it is clear that Apple Inc. has strong position in tablet market of US, although its position is few weak in Asia/Pacific but according to one report Apple sales are going to improve in these origins too. Apple Inc. comes at 4 th position in US and worldwide within top ten. Therefore, Apple Inc. can beat its competitors at any level through continuous innovation in its product such as iPad Wi-Fi+3GS extended version of iPad Wi-Fi+ 3G with built in camera and A5 processor to support rich graphics.