From CXO to CEO

1Copyright © 2013 Dr. Amit Nagpal All rights reserved.
From CXO to CEO
Just by sharing stories
Dr Amit Nagpal
Storytelling on Social Media
www.dramitnagpal.com

2Copyright © 2013 Dr. Amit Nagpal All rights reserved. 2
Enlarge
as a Human Being
Excel
as a Social Media Being
Evolve
as a Personal Brand

• 0- How Storytelling builds brands?
• 1-Thought Leadership & Personal Branding
• 2 Building online and offline personal brand
(& Understanding the Uniqueness of each platform)
• 3 Aligning personal brand with organisation brand
Description
Agenda

0- How Storytelling builds
brands?

How does organisation benefit?
 More revenues through branding of sales profesionals.
 Better relationships with vendors, government & other
stakeholders through improved perception of top
management & front end staff
 Every employeee is like a brick in the organisation and
organisation brand is only a sum total
 Employee brand gets aligned with organisation brand
0- How Personal Branding benefits the
Organisation & Individual?

Two approaches to Personal Branding
 Focus on I or self-promotion and branding as the primary
objective
 Focus on inspiring others through personal success stories
and personal brand as a by product. Over time, increase
focus on success stories of customers and how you helped /
mentored people
0- How Personal Branding benefits the
Organisation & Individual?

Sharing incidents / life stories in such a way that it improves the perception & reputation
(of individual or business) and thus contribute to brand building.
 One liner stories
 Anecdotes
 Stories
 Autobiography/Biography
What is (Professional) Storytelling?

When you share
inspiring success
stories,
a great
personal/business
brand
is a gift from the
Universe.

Social Media Mega Success=
Mindful Content (Catchy stories)
+ Passionate Engagement (Engaging with
the story's audience)
+ Heartfelt Collaboration
(promoting the stories of others, joint e-books etc)
Formula for Social Media Mega Success

High Energy + Prompt Action
= Superhero

 Stories deliver information, connect people on an emotional level and
build community.
 Most of the people (esp in Community-centric cultures) prefer to
share inspiring success stories and prefer building brands as more of a
byproduct rather than promote themselves directly.
 People feel comfortable with stories as they are full of depth and
meaning. No wonder stories often end with the 'moral of the story'.
 Stories stay in our mind or memory and also help us attract more
customers .
 Stories entertain. Twists and turns make stories all the more
interesting and entertaining.
“There is no greater agony than bearing an untold story inside you.” Maya Angelou
How Storytelling builds brands?

 Storytelling is also edutainment or "Education + Entertainment"
 Stories are all about the spirit of caring (inspiring) and sharing
(experiences & lessons)
 If storytelling is used to inspire others and build our brand/reputation
too in the process, it becomes a good example of enlightened self-
interest. Both the storyteller and audience benefit in the process.
 Stories are the most powerful way of building brands, be it personal,
organisations or products.
 Every life has a story and every story must be brought to life (when it
is put in words, audio or video, the story comes to life.)
“There is no greater agony than bearing an untold story inside you.” Maya Angelou
How Storytelling builds brands?

The motivation to participate
in social media
is to tell our story &
interact with others in the process.
Building and finding
a community of people
who encourage and challenge us
make it worthwhile.
Jon Mertz

1-Thought Leadership & Personal
Branding

 3 steps to thought leadership-
Walk the Walk, Talk the Talk & Walk the Talk
(Formulate, Communicate & Demonstrate)
 Uncluttering the mind through Meditation & other tools
 Case study- Using Twitter
Thought Leadership

 Walk the Walk-Formulate
 Talk the Talk-Communicate
 Walk the Talk-Demonstrate
Client case study (success of Beta version etc)
Client Testimonials
3 Steps to Thought Leadership

A PICTURE SAYS A THOUSAND WORDS

II-Building online and offline
personal brand

You don’t build a personal brand. People do,
when they see excellence & have pride in
associating with you.
Great brands are built by sharing and caring.
Fill the emotional and ego tanks of the other.
Find the needs of your community members
and then look for opportunities to collaborate.
People believe it when someone else is
appreciating you and God comes to your rescue
when someone else is praying for you.
Personal Branding is not personal bragging

 Let the Personal Website & Blog be the foundation
 Choose the social media which suits your taste
 Be consistent and clear
 Social Media is a glasshouse
 Talk of ethics and positive emotions
 Walk the Talk
Online Branding

Take your stories offline
 Speaking at conferences & workshops
 Books & E-books
 Writing a column
 Addressing the mass media
 Clothing & Style
Offline Branding

 Why tell stories? (making stories and telling stories)
 Demonstrating our sincerity and passion
 Balance drama vs sincerity
 Inspire your customers to share stories
 Infographics-Visual Storytelling
The Art of Storytelling

 Once upon a time there was something called thinking Mind .......and then humanity
evolved and developed intuitive Soul. #future
 Some want to join Bollywood and Hollywood. Some have realized 'Lifewood' is no
less dramatic and has action, romance, comedy, climax and all the other drama.
One liner stories

 King or a Kingmaker?
Recently a politician approached me for personal branding and asked me, "You don't
want to be the King, you rather like being the Kingmaker?"
I said, "Neither the King, nor the Kingmaker. I prefer to be the Brandmaker. If
someone becomes the King as a result, I would be glad to share the joy."
 Tough question indeed!
A participant in a recent 'Enlarge Excel Evolve' workshop asked me, ''How can i be
good to ungrateful people around me? I am still an unenlightened human being''.
Tough question indeed!
I joked, ''Initially be good to good people. When you become successful, then you
can be good to all people.''
Anecdotes

Are you getting ready with your story? Not only the story should
inspire, but it must be told at the right time.
1) When the struggle has become a victory.
2) When audience has the maturity to understand.
3) When you have developed an emotional connect with the
audience.
4) When God has added enough drama to make it interesting.
Keep writing the incidents/anecdotes, compile your struggles
and successes, and,
When the Time is ripe, the Story appears!!!
When the Time is ripe, the Story appears!!!

Show Don't Tell
 Tools for creating right perception
 Wefollow.com
 Klout/Peerindex/Kred story
 Favstar.fm
 Create your own video (onetruemedia.com)
Tell an aesthetically appealing story

Enlarge
as a Human Being
Excel
Evolve
as a Personal Brand

Qualities of a Great Story

Great stories :-
 form an emotional connect
 make you feel that you know the person
 are unpredictable and have interestig twists and turns
 are about heroism and positive endings
 inspire action
 demonstrate passsion and persistence of the hero
 have heroes who win against odds
 balance drama vs sincerity
 Touch your heart and soul
The Art of Storytelling

PUNCH & STYLE

Understanding the Uniqueness of
each platform

Visual Storytelling on Facebook/Pinterest
140 character stories on Twitter
Short and sweet stories for Linkedin/Google +
Short and catchy stories on Blog
Understanding the Uniqueness
of each platform

Write Your
Online Profiles
in Story Format

Stories create excitement and go Viral

140 Character Stories on Twitter

Aggregating
your best stories
results in a
‘Powerful
Personal
/Business
Brand’

Share the stories of others
to spread the magic

Enlarge
as a Human Being
Excel
Evolve
as a Personal Brand

 Demonstrating leadership on social media
 Demonstrating other soft skills
 Demonstrate that all comments and opinions are respected,
dialogue and dissent is welcomed and even encouraged
 Talk and stimulate conversation wthout pushing products
 Encourage dialogues among customers
 Understanding the power of members (eg Twitter followers)
 Appreciate but with sincerity
 Encourage mashups (like collage) eg onetruemedia.com
 Be authentic. Show the people, who work behind the stage
Communication leads to community, that is, to understanding, intimacy and mutual valuing.
- Rollo May
Building a Community

III-Aligning personal brand with
organisation brand

 Communicating the same core values
 Organisational brand first
Aligning personal brand
with organisation brand

 So, how inspiring is going to be your story?
 Will you win over the villains and antagonists and
emerge as the hero?
 Are you the scriptwriter or you have left it to the
fate?
"Great storytellers—and, I suspect, great leaders—are
skeptics who understand their own masks as well as the
masks of life, and this understanding makes them humble.
They see the humanity in others and deal with them in a
compassionate yet realistic way. That duality makes for a
wonderful leader."
Robert McKee
How inspiring is going to be your story?

Aggregate your achievements at one place to
give a powerful impression
Deliver Excitement, Surprise & Delight on Social
Media (& offline too)
That's all 
Build the Brand of Others & They will build
yours

"Whenever I encounter a trial or a obstacle, I just
regard it as another of life's dramas and I face it
head on. We are all the protagonists in the drama of
our own lives so we may as well play our role as the
hero to the fullest. Its especially important for the
young people to have this attitude. If we react to
everything that happens with surprise, panic,
complaint and sadness, we can't be a hero.We will
just end up ruining the whole drama."
Dr Daisaku Ikeda

Enlarge
as a Human Being
Excel
Evolve
as a Personal Brand

www.dramitnagpal.com
Thank You
Find out more about
“The Power of Storytelling” here
http://bit.ly/1bJsCWC

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