Social Media Monitoring for the automobile industry is enabling brands to derive valuable insights that will help them in marketing their products with ease on the social media domain. Many known brands have subjected their brands to the tools of monitoring and the results have been splendid. In this respect this sector is such that it can benefit largely from social media monitoring.

1. Social Media Monitoring for Automobile
Social Media Monitoring for the automobile industry is enabling brands to
derive valuable insights that will help them in marketing their products with
ease on the social media domain. Many known brands have subjected their
brands to the tools of monitoring and the results have been splendid. In this
respect this sector is such that it can benefit largely from social media
monitoring.

2. Online monitoring as described above is to track the comments and posts
made in lieu of the brand, in order to get useful and detailed information
about the same. These monitoring tools can be used by brand managers to
improve, to derive useful insights and to understand what the users have to
say about the brand.
Buying an automobile is an investment that people make after a lot of
thinking and analysis. They try and find out every possible detail about the
brand- its technical specifications and image in the market before they
finalise the model and the brand. Now to increase their revenue and sales
what brand managers need to do is try and improve their reputation and
image such that users find no reason to choose against their brand.
Monitoring the mentions of the brand across the web, brand managers can
easily assess their brand’s status.
There are users across the social media who tend to make comments when
they have complaints regarding any product/service and by the help of social
media monitoring, brands can directly contact these users and try to solve
their problems. Answering to the queries of the users makes the user satisfied
and at times also changes their point of view for the brand as a whole.
Top brands in the automobile industry like Audi, BMW, and Ferrari compete
fiercely among themselves. These reputed brands offer great features and
product. Monitoring allows them to understand the competition level and
also provides an analysed study about the competitor’s activities. Since it is
important for all the brands to target the niche market and ensure that they
have a monopoly in the market, monitoring is a very essential tool.

3. In order to create more brand loyal customers brand managers need to
ensure that they are able to satisfy the needs and desires of each and every
user and are able to meet the ever increasing competition. Incorporating
monitoring strategies along with the brand promotional activities tend to
provide fruitful results to the brand and help a great deal in the long run.
source : http://www.socialappshq.com/blog/2013/10/10/social-media-monitoring-for-
automobile-brands/
http://www.socialappshq.com/