Mission& Vision Statement
Envisage infinitive is a futuristic marketing, business model, when applied will
offer quite a few promising futuristic tangible and intangible products that are
in its product line ,all ready to be manufactured and produced, wrapped in
unbeatable strategies and ace marcom plans making it robust yet transparent,
offers a very cost effective problem solving solutions in the form of products
and models to rejuvenate the dying trade i.e. Marketing ,stimulates sales
process. As competitors may start either joining our integrated business,
marketing or else competing with us, One of its features is a twister like
tangible marketing and e credit tool that will suck the finance ,
funds , data ,acquire clientele, customers enable effective tailored
individual consumer research and consumer behavior for its
integrated business in the global market, will out date and sweep any
competition like block chain, crypto, organic food, offers slice that will beat the
debentures, bonds, bit coin, shares and stocks, creating value and a win-win
B2B,B2C,C2C situation ,finally developing in to a worlds largest Integrated
business magnet, generating the worlds “highest revenue” yielding business in
only a decades time. Envisage infinitive has a promising cutting edge over its
competition and its tool “Bestie”has no competition globally.
Market & Industry Environment
My market research says after 2007 the world experienced the worst economic
recession, couldn’t recover ,ever since, on USA pumped in trillions of dollars in to the
market yet failed to recover ,on top of that the pandemic crashed the market again.
Current war situation in Ukraine and the shortage of coal in India, coal imp[orts from
Indonesia are two factors which are going to increase the over heads in all industries
and sectors.
Only a few cash cows i.e. Fmcg and
semi durables are doing well and have a scope, The rest of the business, companies
are either question marks or plough Horse. According to Microsoft's survey there are
749 million Internet users in India
making it the second largest internet using country in the world,744million people
access internet
through mobile phones. China is the biggest,
Europe after Asia has second largest mobile internet users. Americans can’t think of
a life without mobile phone and internet after 15 years of age. This post pandemic
period is going to be really a fierce rat race as we all been scavenging, sales forces
going to be like hungry sharks and the job seekers like piranas, as life goes back to
normal, creating a huge push like a Tsunami but only for cash cows as stars for now
are out of question. Too much of sales and marketing all mostly unwanted products
&services is a turnoff for the people therefore there is a dare need for this tool
designed and based upon”Marcom &sales at customers anticipation”
Them Industries and sectors. Three years down
the line Fmcg and semi durable market is going
to double, Ten years down the line Robotics,
Electric cars and Ai going to be next big thing
and the companies will be launching there
Incrementally innovative products. Our
company 7 years down the line will be the
largest and will be
Generating the highest revenue, which we can
Leverage in to any of the products from our
wide unbeatable tangible and intangible
incrementally innovative product Line. Our
Incrimentally intangible Product has no
Competitor's how ever closest competition
would be www.ajio.com, amazon.com, flip cart
face book e money transfer aps like paypal,
Deliveroo, zomato, grofers,blinit,borzo
Paytm, apple pay, Google pay, yono but because
Product Insight and composition
Based on my research, Contemporary marketing isn’t working at all reason behind it is
incremental and denomination marketing, besides targeted segments complain about too
much of marketing and have gone immune to it. Therefore I came up with Envisage Infinitive’s
“Bestie” a marcom app that will revolutionize marketing and advertising for ever, making it
Efficacious, cost effective. We are targeting 5 billion Internet users globally ,offering them best
Deals , sales, Discounts , cash backs , integrated gift vouchers, Win a prize offers, introductory
sales,
Clearance sales and many more at their own online and offline anticipation in their selected
demography globally and we are going to offer both online ,offline businesses and companies
Free advertising on our app, only charging them a dollar at point of sales . we will also offer full
fledged marketing to those businesses for very minimal charge and push our marketing plans,
Once launched in the clusters markets, we will then add more features to our app such as
book keeping feature,final accounts,fund flow cash flow,money transfer etc beating the block
Chain.
Bestie is a marcom app idea that is based on envisage infinitive the business and marketing
model that out dates and beats block chain, crypto,
Block chain is a decentralized ledger in the net that allows you come up with auditing,b2b 2c
database and finance where as we have it all in our Marcom app and will have no bills or
liabilities
, and will
build a global data base beating the block chain
very limited advertizing supply chain, inventories etc, doesn't have any b2c element and relies
on crypto to build a b2 c data base and generate revenue, what if I told you face book uses
more
complex technology than block chain ,would you believe that, well that’s what it is ”Bestie” is
going to provide you all with full fledged marketing, advertising, in later stage auditing,
inventories
supply chain and all and completely wipe out any other competition like web 3,saas marketing,
block chain and crypto
Value Preposition& key products/service and
Differentiation
The differentiation we been using none of
the mentioned competitors have the
intangible products i.e. the service we intend
to provide as we are a marcom tool with
incremental innovation and radical
differentiation none of the above are even
close. Initially our incrementally
intangible product is going to be the highest
grossor,we therefore will leverage the
finances it will raise towards implementing
Envisage infinitive model
And continue launching our incrementally
innovative products till we grow to the largest
in the world level.
There are no such tools in the global market yet providing a maximum free strategically and
intricately
Designed and compiled lucrative marcom solutions through our tool and very cost effective
marcom
Plans to promote their products service and help create a brand, this service comes with
radical and Incrementally innovative differentiation. Our product idea and the model
beats Boston
matrix as it only requires a cash cow investment and will give incredibly high returns in a
fast moving market.
Distribution: its going be a direct distribution as well as indirect distribution the tool can
be downloaded through our service providing portals and partners if any.
Business Strategy
•Customer, client acquisition, revenue generation through our marcom tool. Continuous
incremental, radical innovation to beat the competition.
•Leveraging it to launch other products in the pipe line.
•Competing, outdating exhausting our competitors and Acquiring them.
•Coming up with joint ventures, mergers for our integrated business.
•Finally leveraging part of the revenue generated towards our business and marketing
model Envisage Infinitive ,adopting franchising and licensing strategies to further expand
and convert our business in to worlds highest revenue generating business in a decade.
Marketing Plan
Direct marketing:
Digital marketing,FB live,not FB adverts,google, yahoo adverts other portal such as
craiglist.com
gumtree.com
Assign MBA ,BBA,BBM students to do the direct marketing one on one and groups in
popular Public places and businesses, help us acquire clients, b2b,b2c,c2c.
Atl once we successfully launch our btl campaign, when its in the middle we do the BTL
We got to do it all before the other substitutes and digital platforms start coping us,
we want market advantage of being first in the market, we will keep using incremental and
Radical innovation to beat the competitions differentiation each and every time. We let our
service be free to all our clients and customers we acquire. Yearly Lucky in all demography
draw for the users, university scholarships all over
cash back,
cash prize, gift hamper cards, free air tickets and hotel room for 2 lucky customers to Goa,
Rome, Switzerland, UK, Paris, Montnigro,Turkey,Greece,Cyprus British Columbia, Australia,
Shimla.
keeping it a secret where and how we make money…the answer is at the point of sales…
that’s only a hint.
Competition
Initially there is no competition to our incrementally innovative differentiation
Soon after our launch our substitutes and the digital marketing platforms will try and copy us
WE being the first and our strength is our strategies will always out date any competition and
Come out as a winner !
Yearly Re Occurring, operational ,maintenance, tech backhands and sales force
And Estimated re occurring expenses or costs 100,000$
total sum of initial cost =45,00,00 USD
Estimated financials
Developing a marcom tool app would cost approximately : 100,000 USD
Global BTL plan ,i.e. direct marketing & sales plan would cost : 100,000 USD
Global ATL plan would cost approximately : 150,000 USD
Bailing out Strategies
Just incase Investors feel like bailing out any time after an year with a
profit as after traction
The tool sales would generate profits making diversification profitable
at all them stages even During developing our marcom and credit tool. Its
A scalable business and a model which will revolutionize Marcom
&Marketing for ever.
Management team
So far been one man army Proposed President Amit kapoor
Email : StartupEnvisageInfinitive2022@yahoo.com
Phone : +918894569555