Thinkers50 India is a joint initiative of Institute for Competitiveness, India and Thinkers50. Institute for Competitiveness, India is an international initiative centred in India, dedicated to enlarging and purposeful disseminating of the body of research and knowledge on competition and strategy. Institute for Competitiveness, India conducts and supports indigenous research, offers academic and executive courses, and provides advisory services to the Corporate and the Governments. The institute studies competition and its implications for company strategy; the competitiveness of nations, regions & cities and thus generates guidelines for businesses and those in governance; and suggests and provides solutions for socio-economic problems. Created in 2001 by Stuart Crainer and Des Dearlove, the Thinkers50 was the first-ever global ranking of management thinkers. In the intervening decade, the scope of Thinkers50 has broadened to include a range of activities that support its mission of identifying, ranking and sharing the best management thinking in the world. Today, Thinkers50 is widely recognized as the world’s definitive ranking of the top 50 business thinkers, and the T50 Distinguished Achievement Awards are widely regarded as the “Oscars of management thinking.”

1. JUGAAD INNOVATION:
A Frugal Approach To Driving
Inclusive and Sustainable Growth
Navi Radjou
Innovation and leadership consultant
Fellow, Judge Business School, University of Cambridge
Co-author, Jugaad Innovation and From Smart To Wise
Thinkers50 India Conference
Gurgaon, 30 August 2013

2. “Bigger is better” innovation model
$603 billion
spent in
R&D in 2011
2Copyright © Navi Radjou

3. Source: Strategy & BusinessSource: Strategy & Business
3Copyright © Navi Radjou

4. 4Copyright © Navi Radjou
Western firms are stuck in
“structured” processes (e.g., Six Sigma)
Beth Comstock, CMO, GE
“Our traditional teams
are too slow. We're not
innovating fast enough.
We need to
systematize change.»

5. The West needs a new innovation model
5Copyright © Navi Radjou

6. 6Copyright © Navi Radjou
Scarcity is mother of invention

7. http://economictimes.indiatimes.com
http://nif.org.in
7Copyright © Navi Radjou
Kanak Das
Adversity is father of invention

8. Source: gcstz.com/products
African ingenuity
Source: www.quotednews.com
Filipino ingenuity
8Copyright © Navi Radjou
Frugal ingenuity
Peruvian ingenuity

9. 9Copyright © Navi Radjou
“Scaling up” frugal ingenuity

10. INGENIOUS
SOLUTIONS
JUGAAD
mindset
10Copyright © Navi Radjou

11. JUGAAD
The gutsy ability to improvise an effective
solution with limited resources…
…using ingenuity & resilience
Also known as:
Jeitinho or Gambiarra in Brazil
Zizhu Chuangxin in China
Système D in France
Do It Yourself (DIY) in USA
11Copyright © Navi Radjou

12. Intention
(SANKALPA)
Business/societal
impact & value
(KARMA)
Negative
Positive
• Bribery
• Nepotism
• Commonwealth
Games
Selfish Altruistic
Why you use jugaad makes big difference
Improve/
optimize
existing
system:
• Missed
calls
• Electricity
theft
Create a
better NEW
system:
• Nano
• Mobile
banking
• Distributed
energy
(SELCO)
12Copyright © Navi Radjou
Abuse/
violate
existing
system:

13. 13Copyright © Navi Radjou
Frugal Flexible
Inclusive
Jugaad innovation

14. 14Copyright © Navi Radjou
Jugaad Innovation:
frugal, flexible, inclusive
Structured innovation:
costly, rigid, elitist

15. 15Copyright © Navi Radjou

16. Western firms are integrating jugaad
innovation in their organizations
Unstructured
Innovation
(e.g., Jugaad)
Structured
Innovation
(e.g., R&D-driven)
16Copyright © Navi Radjou

17. Carlos Ghosn
CEO, Renault-Nissan
“(These partnerships) allowed us to learn
a lot more on… FRUGAL ENGINEERING”
17Copyright © Navi Radjou
Adopting the jugaad mindset: Renault-Nissan

18. Carlos Ghosn
CEO, Renault-Nissan
“In the West, when we face
huge problems and we lack
resources, we tend to give
up (too) easily…
Jugaad is about
never giving up!”
18Copyright © Navi Radjou
Adopting the jugaad mindset: Renault-Nissan

19. Carlos Ghosn
CEO, Renault-Nissan
Dr. Sumantran
Vice Chairman
Ashok Leyland
Source:www.moneylife.in
Copyright © Navi Radjou (2008-2012) 19
Adopting the jugaad mindset: Renault-Nissan
Source: http://www.indiancarsbikes.in

20. Gérard Detourbet
Renault’s head of
entry-level vehicles
20Copyright © Navi Radjou
Adopting the jugaad mindset: Renault-Nissan
http://www.youtube.com/watch?v=FsBnNrYNF8E

21. Carlos Ghosn
CEO, Renault-Nissan
“We want to integrate and
synergize the jugaad
mindset of our Indian
engineers with the project
management skills of our
French teams and the deep
technical expertise of our
Japanese R&D group”
21Copyright © Navi Radjou
Adopting the jugaad mindset: Renault-Nissan

22. The West needs more « bricoleurs »
22Copyright © Navi Radjou
Claude Lévi-Strauss
Source: Wikipedia
Source: http://ia700807.us.archive.org/

23. The MAKER Movement and the
Do-It-Yourself (DIY) Revolution
http://fetosoap.com/blog/index.php?s=faire
23Copyright © Navi Radjou

24. The MAKER Movement and the
Do-It-Yourself (DIY) Revolution
24Copyright © Navi Radjou

25. GE taps grassroots jugaad innovators
25Copyright © Navi Radjou

26. Western universities are training
jugaad-minded engineers & managers
26Copyright © Navi Radjou

27. 27Copyright © Navi Radjou
Jane Chen
Co-founder
EMBRACE
Western universities are training
jugaad-minded engineers & managers

28. 28

29. 29Copyright © Navi Radjou
Western governments are embracing
“bottom up” jugaad innovation
FEMA Think Tank Conference at White House, 6 February 2013
Richard Serino
Deputy Administrator
FEMA
Desiree Matel-Anderson
Innovation Advisor
FEMA
Yours truly

31. Indian youth: Generation J(ugaad)
GETJUGAAD.COM
31Copyright © Navi Radjou

32. 32Copyright © Navi Radjou
Jugaad
innovation
R&D-driven
structured
innovation
R&D-driven
structured
innovation
Jugaad
innovation
Indian
innovation
&
leadership
model
Western
innovation
&
leadership
model

33. Thank you
Navi Radjou
navi@naviradjou.com
jugaadinnovation.com
Twitter @JugaadIndiaNow
Facebook.com/JugaadIndiaNow