Consumer behavior

PharmaSim CONSUMER BEHAVIOR Consumer Product & Brand Management Marketing 3349

Segments Related to Consumer Needs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Product Factors Related to Consumer Needs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Marketing Efficiency Index Net Income ___________________________________ Advertising + Sales Force + Promotional Budget Cost Dollars

Consumer Purchase Process ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Awareness ,[object Object],[object Object],[object Object],[object Object],[object Object]

Intention to Buy ,[object Object],[object Object],[object Object],[object Object],How much value is the product perceived perceived to offer, relative to competitors?

In-Store Attractiveness ,[object Object],[object Object],[object Object],[object Object],[object Object],Is your brand losing or gaining sales based on influences at point-of-purchase?

Purchase ,[object Object],[object Object],+ Availability May Be a Constraint

Usage / Satisfaction ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Satisfaction = Realized Value - Expected Value

Repurchase ,[object Object],[object Object],[object Object],[object Object],[object Object]

Consumer behavior

Empfohlen

Empfohlen

Weitere ähnliche Inhalte

Was ist angesagt?

Was ist angesagt? (20)

Ähnlich wie Consumer behavior

Ähnlich wie Consumer behavior (20)

Mehr von amitgurus

Mehr von amitgurus (20)

Kürzlich hochgeladen

Kürzlich hochgeladen (20)

Consumer behavior