Mobile2win- An Mobile Marketing Overview

1. Mobile Marketing Overview
A Mobile2Win Presentation

2. ABOUT MOBILE2WIN
 Founded in 2003, India's leading Digital & Mobile
Entertainment Company
© Copyright Mobile2Win
 Leading mobile VAS company in India that provides –
Rich Content, Music and Infotainment to mobile
consumers through its proprietary Consumer Services
Delivery Platform.
 Executed Mobile Marketing campaigns for more than
300 brands in India & China.
 Mobile2win was rated amongst the Top 10 Mobile
marketing Agencies in the World in 2010
 Unique Short code 58558 live and integrated across all
operators in India.
2

3. OUR FOCUS
 Smartphone Mobile Apps
© Copyright Mobile2Win
 Native Device Apps
 Cross-Platform Mobile Apps
 WAP based Mobile Apps
 Building Mobile sites for clients
 Voice based campaign
 SMS campaign on Short code 58558
 Bulk SMS Push
 Email Solution
3

4. OUR CAPABILITIES
© Copyright Mobile2Win
4

5. APPENDIX
MOBILE SOLUTIONS
Case Studies 5

6. LENDING
Business Objective
Bajaj Finserv Lending provides personal, vehicle, property, & small Business loans to
© Copyright Mobile2Win
individual consumers. Bajaj Finserv Lending wanted a mobile application to make
each of these products available to consumers on mobile.
Our Involvement
• Built the loan application, loan approval, branch locator and Monthly
Installment calculator modules
• Page Impressions increased from 200,000 to 1.2 million in four months
• We are mobile partner of Bajaj Finserv in areas of WAP, IVR & Mobile Apps
• We developed two different apps one for B2B business and other for B2C
• Integrated with existing systems using APIs to provide access to data
6

7. SCREENSHOTS
© Copyright Mobile2Win
7

8. MEDIA
NETWORK
Business Objective
Taxsmile is a mobile app that allows users to calculate their tax liabilities and get the
© Copyright Mobile2Win
documents for tax returns in printable format as an output from the app
Our Involvement
• Built the application which takes user inputs on several financial parameters
• Built the business logic in the app to calculate the tax based on several rules and
formula
• Create the document module which creates documents as an output from the
app which can be printed and filed for tax returns
8

9. SCREENSHOTS
© Copyright Mobile2Win
9

10. HEALTHCARE
Business Objective
Perminova is a fully integrated cloud based cardiovascular information system
© Copyright Mobile2Win
accessible by surgeons, clinicians and healthcare staff anytime, anywhere. It
needed a reliable provider for developing an iOS app, production support & testing.
Our Involvement
 Development of Perminova iOS app for a limited features of the web
applications
 Bug-fixing, system maintenance and feature enhancements
 QA – Automation scripts, Testing
10

11. SCREENSHOTS
© Copyright Mobile2Win
11

12. ENGINEERING
Business Objective
Bosch, a leading global engineering and automotive components manufacturer
© Copyright Mobile2Win
wanted a mobile application customers can use to locate nearest Bosch branches
& dealers and get maintenance tips
Our Involvement
• Built the branch & dealer locator module, service alerts feature
• Used PhoneGap and HTML5 to develop the app for iOS & Android devices
• Used Blackberry & Symbian native SDKs to develop the app for those devices
• Created the feature for maintenance tips for users
12

13. SCREENSHOTS
© Copyright Mobile2Win
13

14. A TELECOM VAS RETAIL
ORGANIZATION
Business Objective
The customer wanted to create an online store as a mobile application on which
© Copyright Mobile2Win
users can view, select and purchase their mobile VAS related services and plans
Our Involvement
• Built the cross platform mobile application for the user which can be used on
Android, Blackberry and Symbian devices
• The Application allows its users to download content, pay online, recharge
accounts & much more.
• Did the payment gateway integration
14

15. A TELECOM VAS RETAIL
ORGANIZATION
© Copyright Mobile2Win
15

16. ONLINE TAXI
BOOKING
Business Objective
Taxiguide is an online car rental booking service which brings together car rental
© Copyright Mobile2Win
operators and retail customers on one platform. Taxiguide wanted to roll out the
service as a mobile application in addition to the online platform.
Our Involvement
• A WAP application was built that enables users to book cabs from their phones
• Built in the feature that allows users to book a cab for intra-city and inter-city
travels
• Integrated the Payment Gateway into the application
16

17. SCREENSHOTS
© Copyright Mobile2Win
17

18. RADIO STATION
Business Objective
Streaming Radiocity’s Funny Audio Bytes & Freedom Radio Channel on Mobile
© Copyright Mobile2Win
Platforms
18

19. MOBILE GAMES
STARTUP
Business Objective
Create a game as a Nook mobile App that involves sea animals & their activities
© Copyright Mobile2Win
Our Involvement
• Developed the scoring, tapping, movement features
• Integrated the Payment Gateway feature
• Developed using appMobi platform for Nook (Barnes & Noble)
19

20. MOBILE APP
PLATFORM
Business Objective
Create n interactive game using numbers & scores for iOS & Android devices
© Copyright Mobile2Win
Our Involvement
• Developed the features using appMobi platform & HTML5
• Integrated the Payment Gateway feature
• Cross platform deployment across iOS & Android
20

21. ONLINE MUSIC
PROVIDER
Business Objective
Create a mobile app for users to search, play & store music
© Copyright Mobile2Win
Our Involvement
• Developed the search, playlist, offline storage modules on iOS & Android
• Integrated news feeds for media & entertainment industry
21

22. ENTERTAINMENT
PROVIDER
Business Objective
Create a mobile app for a Middle Eastern entertainment organization which would
© Copyright Mobile2Win
allow users to choose their station on the map on iOS & Android devices
Our Involvement
• Developed the maps and radio stations database module on iOS & Android
• Developed features like bookmarks, volume control, equalizer, social media
integration
22

23. THANK YOU
23