Times Media Company : Marketing Overview for International Autos
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Market overview of Northwest Indiana.
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Times Media Company : Marketing Overview for International Autos
- 2. • Market Overview • Checking Some Facts • Beyond “The Hammond Times” • Driving Vehicle Sales in NWI Agenda
- 5. Snapshot of a Robust Market Demographics {MARKET OVERVIEW Total Population 644,000 Households 242,890 Adults 487,474 Male 48.7% Female 51.3% Average Household Income $67,603 Median Household Income $56,014 *SOURCE: Nielsen Claritas 2010; Lee Enterprises Audience Report, January 2010-December 2010, Conducted by: Thoroughbred Research, Louisville, KY; Claritas Retail Market Power 2010
- 6. 80.8% of adults in our market area read The Times or nwi.com in a 7-day period. SOURCE: Lee Audience Report, January to June 2012 1 5 . 3 % 1 0 . 5 % 3 6 . 3 % {OUR REACH The Power of Print & Online
- 7. {OUR AUDIENCE Online & Print Demographics
- 8. Print + Web Reach Across Generations {OUR AUDIENCE Strong Reach Across Age Groups
- 10. The Times delivers more customers than any other medium. A Full Service Media Company {CORE PRODUCTS With a portfolio of print, digital and niche products designed to engage consumers in the greater Northwest Indiana and Southeast Suburbs of Chicago, The Times is the region’s media leader. SOURCE: Audit Bureau of Circulation FAS-FAX Reports dated March 31, 2005 through September 30, 2011 91,701 Sunday total average circulation 86,894 Daily total average circulation
- 11. {TIMES PRODUCTS The Times Delivering 302,419 Readers Weekly Features Multiple Ad Sizes Available Benefits Reach and Exposure Daily Newspaper
- 12. {OUR CIRCULATION
- 13. {TIMES PRODUCTS We reach non-subscribers across Northwest Indiana and the southeast suburbs of Illinois each week through our direct mail product. Features Reach 165,786 households throughout the Market via direct mail Benefits Provides a medium to reach 100% of NWI households Weekly Your Times Total Market Coverage
- 14. {N I CH E PU BLI CA TI O N S
- 15. Every issue focuses on style, art, music, fashion, dining, shopping, travel and home. Circulation 24,000*, 7 times per year. Readers 124,000* Online 44,000 Average Visitors eNewsletter 20,000 + subscribers SOURCE: *Shore circulation is audited by ABC (audit bureau of circulation), Omniture, Claritas 2011, Shore Statistics issu.com
- 16. Quarterly BusINess magazine delivered to high- demographic subscribers, business and government leaders including our annual Hall of Fame, 20 Under 40 and Professionals to Watch special editions. • Business news posted daily on the BusINess web site at nwi.com/inbusiness. • Weekly business summary delivered to subscribers via email every Tuesday morning. • Weekly page in The Times Sunday business section reaching more than 90,000 households in Northwest Indiana. SERVING NORTHWEST INDIANA & CHICAGOLAND
- 17. The definitive source for the health conscious consumer. Focusing on everything from the latest trends in medical care to healthy lifestyles. Circulation 24,000*, 7 times per year. Readers 124,000* Online 44,000 Average Visitors eNewsletter 20,000 + subscribers
- 18. This reader favorite is packed with tips and information about raising children, caring for furry friends, education and healthcare. Circulation 88,114 monthly Thursday Readers 140,982 Online www.nwitimes.com/niche/yourfamily
- 19. Updated 24/7 Over 21 Community Sites to increase engagement and user relevancy Multiple creative elements to reach online audience Northwest Indiana’s Most Visited Web Site *SOURCE: ??????
- 20. 8 million page views per month 1,724,626 average monthly visits 56,238 average daily visits Northwest Indiana’s Most Visited Web Site
- 21. Community Web Sites powered by nwi.com
- 22. {TI MES PRO D U CTS Community Web Sites powered by nwi.com 20community sites across the region 48,000page views per month Growth … Increase in submissions each month Community Web Sites powered by nwi.com
- 23. Northwest Indiana’s Most Visited Web Site Mobile Site Banner ad placement on Mobile edition. December 2012 page views 1,491,353, up more than 589,633 compared to prior year. iPhone App Banner ad placement on bottom of story pages. December 2012 page views 663,273. Andriod App Banner ad placement on bottom of story pages. December 2012 page views 160,600 iPad App Over 79,381 page views per month SOURCE: Omniture December 2012; 2011
- 24. Driving Auto Sales in Northwest Indiana
- 25. We are The Place for Autos In Northwest Indiana • Autos Section Publishing in The Times Wednesday through Sunday • Auto Directory - Local Dealership Guide • Liners Driving Sales With Print Driving Auto Sales in Northwest Indiana
- 26. Driving Sales With Online Tools Use Directional and Creative Online Elements to Capture Market Share Driving Auto Sales in Northwest Indiana
- 27. • Exclusive Partnership with The Times • Dealer Centric Auto Vertical • Drive Buyers in NWI to your inventory • Comprehensive Media Plan to Create Awareness Driving Auto Sales in Northwest Indiana
- 28. Pencil Ad with Wrap High-Impact, Awareness-Creating Element Available on NWI.com Main page only Higher than average click-thru rates. {ONLINE Driving Auto Sales in Northwest Indiana
- 29. {ONLINE PAW SAMPLE Driving Auto Sales in Northwest Indiana
- 30. Interstitial Ad Element High-Impact, Awareness- Creating Element Delivered from clicking on a Main Page story on nwi.com Delivers higher than average Click-Thru Rates {ONLINE INTERSTITIAL Driving Auto Sales in Northwest Indiana
- 32. Video Box Ad Capture the power of video ads Customize the end- user interaction to drive tangible results {ONLINE VIDEO BOX AD Driving Auto Sales in Northwest Indiana
- 33. Northwest Indiana’s Most Visited Web Site The Times Media Company is committed to bringing information to our audience in any desired format. Higher-than-average CTRs Increase traffic to your mobile site Target a highly engaged audience Driving Auto Sales in Northwest Indiana
- 34. Social Media Consultation Our social media experts will contact you to set up a one-on-one consultation/training to discuss your needs and goals for social media marketing. Account Setup & Development We set up your social media accounts and profiles by creating custom images and brand pages, ensuring they are consistent across all platforms. Ongoing Planning & Guidance Throughout our partnership we will consistently plan and guide you on what is necessary to maximize your social business presence. Social Reporting & Analytics Comprehensive reporting of all social accounts SOURCE: Omniture December 2012; 2011 Social Media Driving Auto Sales in Northwest Indiana
- 35. SOURCE: Omniture December 2012; 2011 Socialize & Socialbiz Social Media Management Plan your social agenda ahead of time Free up resources Manage multiple social platforms Custom landing pages Manage your social reputation Content library
- 36. Partnerships Driving sales through creative partnerships Think out of the box to generate Brand recognition, store traffic, web traffic and enthusiasm. Driving Auto Sales in Northwest Indiana
- 37. {PARTNERS IN PROGRESS Thank You! Edwin Contreras Account Executive o. 219.662.5350 c. 219.512.6819 edwin.contreras@nwi.com Lisa Daugherty Advertising Director o. 219.662.5365 c. 219.712.3601 lisa.daugherty@nwi.com
Hinweis der Redaktion
- Nwi.com provides significant additional reach in key demographic areas when added to a traditional newspaper buy. For advertisers who are seeking more impact, more ‘bang for their buck’ in their traditional print buy it’s as easy as adding nwi.com to a schedule.
- In late 2010 we started launching our hyper-local news sites (community.com sites) and currently have 20 individual sites devoted to community news. Our vision was to develop sites that would be interactive and engaging for individuals within that community. We hired Damian Rico as our community online editor who began a grass roots effort of educating and introducing these pages to civic leaders, school organizations and so many others to our sites. We really tried to promote content sharing and did many ‘lunch and learn’ type sessions to educate organizations across all our communities on how to submit content and share photos and video. Today our sites collectively represent about 48,000 monthly impressions. And our readers have submitted xxxx photos, stories and news releases every month. Websites for the communities that we serve Filter news for a specific community Allows readers to upload information and interact with other members of their communities Embraced by community leaders throughout the market