How to publish your Android application in the Google market

1. Publishing your Android application
Presented by
Adrian Mikeliunas
Adrian@Mikeliunas.com
TASKMobileSolutions.com

2. Publishing your Android application
MoDevAcademy
MoDevAcademy will offer professional training across
platforms that include beginner, intermediate and
advanced courses.
The format will be one day courses that can be taken
individually or paired for a multi-day experience. The
Academy intended to fill a much needed void in the
market for in-depth mobile developer training.
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3. Upcoming Classes
Schedule:
• January 22nd: Starting up with iOS Development
• January 23rd: Expert Objective-C
• January 24th: Advanced Xcode Development
Register at MoDevAcademy.com/Registration

4. Online Resources
The references in this presentation, and many other
resources are available at:
http://Gomodev.com/MoDevAcademyResources

5. Publishing your Android application
Agenda
 Why Publish your app?
 Android SDLC
 Publishing Steps
 Pre-work
 Re-compile
 Upload
 Publish
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6. Publishing your Android application
Why Publish your App?
 Android apps can be installed directly from:
 Web site [internal or external]
 Email atachment
 USB cable…
 Example:
 apps.worldbank.org
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7. Publishing your Android application
Android Stores
 Play.Google.com 30% Cut!
 www.amazon.com/mobile-apps/b?node=2350149011
 apps.opera.com
 www.getjar.com
 www.appbrain.com
 Many foreign markets…
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8. Publishing your Android application
Android Revenue Models
 Ads in application
 Paid apps
 Freemium
 Notifications
 In apps purchases
 Pay per download
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9. Publishing your Android application
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10. Publishing your Android application
Android App Research
 Play.Google.com
 www.distimo.com
 www.visionmobile.com
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11. There is an app for every need…
Source: 148Apps.biz, iTunes App Store (iOS), updated 2012-03-26
Application categories as percentage of the number of iOS apps

12. Publishing your Android application
Android SDLC
SDLC = Software Development Life Cycle
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13. Publishing your Android application
Android SDLC-2
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14. Publishing your Android application
Android SDLC 2B
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15. Publishing your Android application
Application Screen Prototype
Online tools to build the
Graphical User Interface (GUI)
 www.mobjectify.com
 www.fluidui.com
 www.droiddraw.org
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16. Publishing your Android application
Publishing Your Application
 Clean up work
 Build Market entry
 Text
 Graphics!
 Upload & Publish
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17. Publishing your Android application
Preparing Application-Clean up-1
 Choose a good package name:
 com.mycompanyname.myapp1 is good for the entire life
of the app [can’t be changed!]
 Turn off logging & debugging
 Remove android:debuggable attribute from the
<application> tag in your manifest file
 Clean up your project directories
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18. Publishing your Android application
Preparing Application-Clean up-2
 Review and update your manifest settings,
 Increment Version#
 Review permissions to add or delete
 Address compatibility issues [screen sizes]
 Update URLs for remote servers & services [if any!]
 Compile & Test Your Application for Release
 Did you Register for a Maps API Key?
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19. Publishing your Android application
Publishing Application-1
 Understand Entire Process before you start!
 Understand Google Play Policies
 Test for Core App Quality
 Copy Protection
 Determine your app's content rating
 Yes, Android has an adult market as well…
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20. Publishing your Android application
Publishing Application-2
 Determine country/language distribution
 Do you support multi-language? (localized resources in the app)
 Localized app description in the Developer Console
 Legal requirements specific to certain countries
 Time zone support, local pricing, and so on…
 Confirm the app's overall size (<50MB)
 Large apps can use the APK Expansion Files, which Google Play
will host for free on its server infrastructure
 Confirm the app's platform / screens
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21. Publishing your Android application
Publishing Application-3
 Set prices for your products
 Free or priced? In-App billing?
 Free apps must remain free!
 Prepare store graphics, (all 24 bit PNG unless noted)
 Screenshots* [2!] 320w x 480h, 480w x 800h, or 480w x 854h
 Application Icon* 512x512, 32-bit PNG
 Promotional graphic: 180w x 120h
 Feature Graphic : 1024w x 500h
 Video Link (Optional) YouTube video URL
* Required
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22. Publishing your Android application
Publishing Application-4
 Build and upload the release-ready APK
 Click Publish!
 Wait 3 to 4 hours…
 Start Marketing your app! Get reviews, go social!
 Start supporting your app via web site or email…
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23. Publishing your Android application
Signing Your Applications-Eclipse
 Behind the scenes when you export your project from Eclipse:
 After you finish configuring your application you can build it into a
release-ready .apk fle that is signed and optimized. The JDK
includes the tools for signing the .apk file (Keytool and Jarsigner);
 Eclipse does this for your automatically…
 Select File Export from the Eclipse menu
 If it’s the first time you will create a key to sign your app
 Otherwise you will enter your password to access your keyfile
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24. Publishing your Android application
Signing Your Applications-Ant
 Behind the scenes when you export your project from ant:
$ ant release
$ keytool -genkey -v -keystore my-release-key.keystore
-alias alias_name -keyalg RSA -keysize 2048 -validity 10000
http://developer.android.com/tools/publishing/app-signing.html
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25. Publishing your Android application
Exporting Android Project-1
 From Eclipse menu,
Select the project you
would like to export, then
select from the File menu,
Export
 Select “Export Android
Application”
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26. Publishing your Android application
Exporting Android Project-2
 Confirm Project
Name
 Select Keystore
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27. Publishing your Android application
Exporting Android Project-3
 Confirm Project
Name
 Enter your self-
signing key and
password
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28. Publishing your Android application
Exporting Android Project-4
 Export your application to a directory you’ll remember
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29. Publishing your Android application
Exporting Android Project-5
 Upload your apk to the Google market now!
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30. Publishing your Android application
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31. Publishing your Android application
Publishing your Android application
Q& A
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32. Publishing your Android application
Demo-1
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33. Publishing your Android application
Demo-2
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34. Publishing your Android application
Demo-3
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35. Publishing your Android application
Demo-4
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36. Publishing your Android application
Demo-5
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