Social Sourced Content is an approach to rank web links based on social media popularity, taking advantage of metrics such as reach, viral score and interaction rate. This method challenges traditional link ranking and promotes relevant content, shared on social media in real-time.

1. S O C I A L S O U R C E D
C O N T E N T
H A R V E S T I N G A N D O P T I M I Z I N G
F O R Y O U R B R A N D

2. T H E C O M M O N
P R O B L E M
• Brands are having difficulty
finding daily fresh and
relevant content
• Building content plans are
becoming a guessing
game with no guaranteed
response rate
• Traditional ways of
discovering content on the
web is not scaleable

3. W H AT I F Y O U C O U L D H AV E . .
Proven popular and relevant content that already
has a high share and interaction rate, delivered
in semi-realtime to an app of your choice?

4. H E R E ’ S
S O M E T H I N G
T O C O N S I D E R
• Social media is also full of
social junk
• How do we filter the
massive amount of posts?
• So how do we harvest it?
• How do we gather only
what’s relevant and proven
to be engaging to a brand?

5. H O W D O W E TA K E F U L L A D VA N TA G E
O F S O C I A L M E D I A C O N T E N T ?

6. W E D E V E L O P E D A S Y S T E M T H AT C A N . .
• Rank social media posts based on interaction, engagement and
influence
• Extract relevant links, titles and articles based on pre-defined keywords
• Calculate sentiment in Bahasa Indonesia of article content
• Present the top ranked links on a dashboard, ready for publishing
• Feed links and content to partner applications via API
• Do all of the above in Bahasa Indonesia

7. F U N N E L S O C I A L M E D I A I N T O U S A B L E
C O N T E N T
Normalize Data
Social Media Landscape
Social Channels
Keyword Filters
Popularity Metrics
Custom Filters
Usable Content
Language Filters

8. M E T H O D O L O G Y

9. C O N T E N T T H AT I N C R E A S E S
E N G A G E M E N T
Social Media Content
Calendar
In-App News Feeds Corporate Pages
Encourage Engagement
Email/Distribution Lists
• industry standard for each channel
I S T H E C O M M O N G O A L
SOCIAL SOURCED CONTENT

10. E N G A G E M E N T B A S E D R A N K I N G
Old ways of
content ranking
Social Ranking
• Too Broad
• Channel or Site Based
• Mostly views or impression
based
• Proprietary rank algorithms
• Subjective & Keyword Centric
• Page or Post Based
• Ranked by interaction
• Open and public rank algorithms

11. P O P U L A R I T Y M E T R I C S
Twitter Facebook Forums Tumblr Youtube
Interaction
Retweets
Replies
Likes
Comment
Thread Posts
Reblogs
Post Likes
Likes
Comments
Influence
Viral Reach
Author Klout
Friend Count Thread Starter Followers
Author
Subscription
Base
Impact
Total Reach
Sentiment
Shares
Total Threads
Created By
Starter
Total Reach
Video Views
Video Shares
I N D U S T RY S TA N D A R D F O R E A C H C H A N N E L

12. 2 . 5 B I L L I O N * P O T E N T I A L
P U B L I S H E R S W O R L D W I D E
• Virtually anyone on social media becomes an instant
publisher
• Social Sourced Content eliminates the traditional opt-
in publishing paradigm
• Publisher/Source management becomes a thing of the
past
*combined Facebook & Twitter users globally. Source: statsbrain.com

13. I M P L E M E N TAT I O N

14. A U T O M AT E D C U R AT I O N P R O C E S S
Define
keywords,topics or
categories
Search selected
social media
platforms
Normalize streams
and calculate
metrics
Extract and
expand links
Semi Real-TimeSetup
Short listed Links
Hourly
Loop while new content exists
H A R V E S T I N G & R A N K I N G

15. M A N U A L C U R AT I O N
P U B L I S H I N G F O R S O C I A L & C O N T E N T T E A M S
Social Sourced Links Manual Curation by
Content Team
Aggregators, Ads,
Banners
Email or
Distribution Lists
Content & Publishing Dashboard
Owned Channels
Owned RSS Feeds

16. C O N T E N T A P I
F O R M O B I L E A P P O R D I G I TA L PA R T N E R S
Social Sourced
Links by Keywords
or Categories
Date rules,
exceptions,
accounts & filters
defined by client
Partner Applications
SonarContentAPI
Partner Content Request
Trending Articles Content
PULL based API architecture for partner applications

17. C O N T E N T D A S H B O A R D
S O C I A L LY E N G A G E D C O N T E N T D E L I V E R E D I N S E M I - R E A LT I M E
We’ve used “Coca-Cola” as a keyword This post has obviously gone viral
Promote the positive,
tackle the negative
Chances are, if 79 people have already engaged, your audience will too
Publish what you like to your
own social media accounts

18. S U B S C R I P T I O N M O D E L
Starter Medium Heavy
Keywords 10 50 100
Volume Up To 100 Links/Day Up To 300 Links/Day Up To 500 Links/Day
Languages 1 1 3
Sources Twitter Twitter, Facebook, Blogs
Twitter, Facebook, Blogs,
Tumblr, Online Media
Sentiment No Yes Yes
Entities No No Yes
Api No No Yes
Publishing Tools Yes Yes Yes
V O L U M E B A S E D D E L I V E RY

19. W W W. S O N A R P L AT F O R M . C O M / S O C I A L F E E D
F O R M O R E I N F O , V I S I T