1. global media trends and changes in
current media trends

2. 10 Trends That Are Shaping Global Media
 1) Even relatively poor populations now consider TV a necessity
 2) Despite the internet, we're watching more, not less.
 3) What is the world watching? Football, 'American Idol'-like contests and
telenovelas.eg:-fifa world cup 2010 gained maximum viewership in the history of
television i.e 400 million viewers per match.
 4) The U.S. and Western Europe are losing newspaper circulation, but the rest of the
world is experiencing a newspapers boom.
 5) Here's why you need to keep an eye on Facebook.
 6) Cyber cafes are the entry for emerging market populations to get online.
 7) BRIC leads for online video consumption.

3.  8) Internet usage and penetration rates are hobbled
by access costs. Mobile isn't.
 9) Netbooks, e-readers, tablets will drive growth of
internet use.
 10) For the foreseeable future, the forecast for the
planet's media habits is in a word, more.

4. Ways Social Media Will Change in
2011
 1. Social media will be supersized
 2. Companies will integrate social feedback into
their decision making process
 3. Mobile will become our gateway to the world
 4. Video will be everywhere
 5. The next big Online Social Network will not be a
network at all

5.  6. Text Campaigns: As the mobile arena grows, small
businesses will continue to move marketing campaigns to
mobile phones.
 7. For Cause Tweet-a-thons: A Tweet-a-thon is a
fundraising campaign on Twitter for which users encourage
their followers to tweet about and donate to a particular
charitable cause over a specific period of time.
 Rise of QR and Other Mobile Device CodesWith the rapid
growth of web-enable devices, engaging customers has
become a game of switching between the real world and the
online world. This is where QR (Quick Response) codes can
bridge the gap.

6. 2011 scenario through survery

7. Social media is becoming dominant

8.  Social Networking Site Users
In Canada, 86.5% of the totalonline population use social
networking sites
85.2% of Brazilian Internet users are on the social networks
The UK social networking population stands at 78.4% The
social community remains strong in Spanish‐speaking
countries with 73% in Mexico and 70.7% in Spain
•
Meanwhile, in the US, 70.2% of Internet users participate in
socialnetworks

9.  Facebook, YouTube and LinkedIn Most Popular
Among Professionals
1) 62% of at‐work Internet usersworldwide use LinkedIn for
professional purposes, while 33% use it for personal
reasons
2) 34% are on YouTube for personaluse while 55% visit the
site for professional reasons
•3) Interestingly, the comparison between personal or
professional use of Twitter, Digg and Delicious is very
close with a 1‐2% difference
4) Meanwhile, 27% of at‐work Internet users participate in
MySpace for personal reasons and8% use it for
professional purposes

10.  Social Networking Ad Spend
• According to eMarketer, social networking advertising
spending worldwide will increase each year by about 10%
• Marketers will spend a total of $2.35 billion advertising on
social networks in 2009 (a 17% increase over 2008)
• In 2010, $2.6 billion will be allocated toward social network
advertising
• By 2013, social networking ad spend will reach $3.5
billion, an increase of 9.6% over the previous year’s

11. Social Media Marketing Offers
Several Benefits
 • Business exposure
 • Increased traffic, subscribers and opt‐in list
 • New business partnerships
 • Higher search rankings
 • Qualified leads
 • Reduction in overall marketing expenses
 • More closed business

12. Ad spendings by the advertisers
 Previously advertising was much more exposed
to newspapers,magazine,tv,radio but now in this
globalised world with the increase in various
medias the ideology of the advertisers have
changed due to the introduction of social media
 OOH
 Innovative media
 Ambient advertising
 Guerilla advertising

13.  Social media offers consumer to interact with
advertisers for proper feedback
 The response is quick due to which lots of spendings is
done in internet advertising includings pop ups and add
ons
 The largest proportion of India's media spend was
garnered by newspapers, growing at 32 per cent year-
on-year (Y-o-Y)
 The newspaper segment grossed a total of $3.9 billion
(around Rs 17,300 crore) during the period.
 Television followed newspapers in ad spend growth at
24 per cent Y-o-Y in India and stood at $2.4 billion
(around Rs 10,648 crore). Magazines saw an eight per
cent increase Y-o-Y at $393 million (about Rs 1,740

14.  Over and above the mainstream media ad
spend, other media such as radio, outdoor, pay
TV, cinema combined showed a growth of 31 per cent
in the twelve months up to June 2010 in India totalling
$1.2 billion (about Rs 5,320 crore).
 The top ten categories, including services, personal
care and food & beverages represented 51 per cent of
all mainstream media ad spend in India
 The advertising spending in India is likely to see a
growth of 12-14 per cent over the next few years

16. Outlook for major segments of the Indian Entertainment
& Media Industry in 2011-2015 are as follows:
 Television: The sector is projected to command half
of the entertainment pie by 2015 as it is estimated to
grow at a robust 14.5% cumulatively over the next five
years, from an estimated INR 306.5 billion in 2010 to
INR 602.5 billion by 2015.
 Film: The sector is projected to grow at a CAGR of
9.3% over the next five years, reachingINR 136.5
billion in 2015 from the present INR 87.5 billion in
2010.
 Print media: The sector is projected to grow by 9.6%
over the period 2011-15, reaching INR 282 billion in
2015 from the present INR 178.7 billion in 2010.

17.  Radio: The sector is projected to grow at a CAGR of
19.2% over 2011-15, reaching INR 26.0 billion in 2015 from
the present INR 10.8 billion in 2010.
 Music: Due to the tremendous uptake of the mobile VAS
market, the sector is projected to grow at a CAGR of
17.6% over 2011-15, reaching INR 21.4 billion in 2015 from
INR 9.5 billion in 2010.
 Internet advertising: With rebound in overall
advertising, internet advertising too is projected to grow by
25.5% over the next five years and reach an estimated INR
24.0 billion in 2015 from the present INR 7.7 billion in
2010.

18.  Out of home (OOH): The estimated size of Out of
home (OOH) advertising spend is INR 14.0 billion in
2010, which is projected to reach INR 24.0 billion in
2015.
 Animation, gaming and VFX industry will continue
to maintain its growth pace and is projected to grow
at a CAGR of 21.4% to INR 82.6 billion in 2015 from
its current size of INR 31.3 billion

20. Print vs TV vs Internet
 With the growing importance and need of several
medias for advertising there is competition arising
between print,tv and internet.

21. Newspaper Advertising vs. TV
Advertising
 Television advertising is a prominent source to
reach the masses for an advertiser. Local
television stations reach out beyond the normal
circulation area that most newspapers reach
 Many advertisers view television as a viable
advertising media that drives new customers to
their front door.
 The advertising message can be completely told
(and understood) using the newspaper without
the fear of changing the channel every time the
advertisement appears

22. Internet Advertising vs. TV Advertising
 TV ads are long, disruptive and easily
avoidable, most of the online advertising is concise
and must be watched, whether it is a banner ad on a
website or a mini-commercial before an online
program begins. Also, using targeted ads online
means that different viewers see different
advertisements on the same page
 internet ads elicit higher brand recall than those on
TV
 ads on internet are more entertaining, engaging
and, most importantly for the viewer, less disruptive.

24.  Some statistics :- INDIA

25. THANK YOU
MADE BY :- AMEY
KATKAR