The document provides feedback from a publisher on Amelia Morris's pitch for her music magazine "BEATS". The feedback identifies strengths in Amelia's formal attire, clear Prezi presentation, and informative Facebook page. Areas for improvement include speaking more confidently, using less informal language, making profit projections more realistic, and redesigning magazine page layouts. A survey of classmates further reinforced the need for Amelia to address her audience more, improve data presentation, and consider additional marketing strategies beyond social media.

1. Unit 30 MediaPublishing - LO5 Evaluation
AmeliaMorris
Candidate Number:4150
LO5: Evaluation
Introduction
Afterthe productionwasover,we had
to pitchour magazine tothe publisher
to see whetheritwassuccess. Now
that I have pitchedtothe publisher,I
have receivedsome feedbackbasedon
my strengths,weaknessesand
improvementstodevelopinthe future.
The methodsI usedtogather mypitch feedback wasa
surveytomy classmates“targetmarket”througha
website calledSurvey Monkeyandalsoaninterview
withmypublisher.
The strengthsthat the majorityof my targetaudience spotted were:ThatI dressedformally,whichmade me look professional and
provedtothe publisherthatI wasreallyserious aboutBEATSmagazine andwantmy magazine tobe a success!IalsousedPrezi to
presentmypitch,whichnotonlymade it very clearbut interactive and visual because of the differenttransformationsandediting
youcan use to presentthe pitch. The actual informationincludedinthe Prezi was detailedandinformative.
I alsoreceivedsome feedbackonthe apparent i.e. the areasthatI needto improve and developupon forthe future.These were:
The lack inconfidence thatIcame across for example, Ispoke tooquietlyforthe audience(includingthe publisher) tounderstand

2. Unit 30 MediaPublishing - LO5 Evaluation
AmeliaMorris
Candidate Number:4150
whatI was tryingto say. I also useda lotof informal language suchas“greatstuff”.Thisisveryunprofessional andmaymake people thinkthatIdon’tknowwhat I am
talkingabout.
Individual areas of the magazine production
Psychographics
Duringthe pre- production,Ihad to discuss andexplainwhatPsychographicswasandrelate themtomy intended
target audience forthe publication.Thishelpedme tonarrowdownandshape my targetaudience. Ireceivedsome
feedbackbasedonmystrengthsandweaknesses.
My strengthswere asfollows; the factthat I hadexplainedwhattheywere withatable tosupportthis,which was
alsoall well laidout.
However,there were some areas thatIneedtoimprove anddevelopinthe future. These were;the lacksindetail of
whatmy target audience are “explorers”,inwhichcase Ineedtodevelopmyanswerandexplainmore indetail.
Socio Economic Needs
I thenreceivedsome feedbackonthe Socio-Economicneeds.Mystrengthswere asfollows; I
had lotsof detail of whatsocioeconomicneeds were butIlackedinthe use of media
language suchas “the stereotypes.”Thisconnotes thatinthe future Ineedtouse more
medialanguage.

3. Unit 30 MediaPublishing - LO5 Evaluation
AmeliaMorris
Candidate Number:4150
The Magazine Pages
I receivedfeedback formyfrontcoverand double page spread(DPS), basedonmystrengthsandweaknesses.
Firstly,Iam goingto discussmyfrontcover and thenmy double page spread.
My mainstrengthsformyfront coverthat people came across were thatmy strapline wasshortandcatchy and easyto relate
to. My Masthead“BEATS!” is bold,strongand fitsthe purpose of the indie rockgenre andfinallythe mainimage of the artist
“George Ezra” isa verygood quality.
However, Ihave receivedsome feedbackonareasthat couldbe improvedwithinthe page suchas havingthe promotioninthe
top rightcorner,whichis clashingwiththe guitarin the mainimage,whichwouldbe betterif itwasresizedand repositionedto
preventthisfromhappening. Ialsoneedtomake the redstroke effectaroundthe barcode a bitthinnersothat itdoesnot seem
too apparentandshocking.LastlyI needto change the front forthe main headlineandcoverlinesastheyare saidto be
unsuitable.
Nowfor the double page spread.Mymainstrengthsforthe double page spreadwasthatI includedthe
social medialinks andthe page numbersare bold,clearandeasyto read.
Howeverthere were some areas thatIneedto improve uponanddevelopinthe future,forexamplethe
layoutof the keyfacts about George,thisincludes the layoutof textisunsuitableandthere isavery
minimumof questions asked,soIneedtomaybe have twocolumnsandmore questionsasked.

4. Unit 30 MediaPublishing - LO5 Evaluation
AmeliaMorris
Candidate Number:4150
The ProductionPlan
Week beginning: Monday 27th October 2014
Week 1 (Monday 27th October
2014)
Week 2
(Monday 3rd November 2014)
Week 3(10th
November2014)
Week 4 (17th November) Week 5 (24th November
2014)
Week 6 (1st December 2014) Week 7 (8th December 2014)
Task HERE:
Decide what genre of music I
want to be influenced by and
when I want to publish the
magazine.
Task HERE:
Once I have the date and musicgenre.I
need to createa flat plan ofmy
magazine, including everything that will
be shown inmy magazine.
Task HERE:
I must arrangea date and
time to have the interview
with GeorgeEzra.
Task HERE:
Work on the overallbudget
and what everything is going
to cost.
Task HERE:
Make sure that allthe
hand drawn drafts
(including front cover
and doublepage
spreads arecompleted.
Task HERE:
Take all images thatare
needed for the magazines.
Task HERE:
Printing and distribution of
the magazine.
People involved:
Editor: Miss. A Morris (Me) and
both of the editorialand
marketing andcommercial
departments.
People involved:
Everyone who work intheeditorialand
art departments.
People involved:
Editor
Publisher
Marketing directors
People involved:
Finance department
Editor
Publisher
People involved:
Art department
Editorialdepartment
People involved:
Photography, artand
marketing/commercial
Department.
George Ezra
People involved:
Publishing department
Marketing and commercial
department
Art Department

5. Unit 30 MediaPublishing - LO5 Evaluation
AmeliaMorris
Candidate Number:4150
I receivedsome feedbackformy productionplan,basedonmystrengthsandweaknessesthatIwill have toimprove anddevelopinthe future.Mystrengthswere as
follows:the layoutwasclearandconcise,makingiteasytoread and I hadlotsof informationwithinthe planincludingtaskstobe done,people involvedandequipment
needed.
Equipment needed:
Pen, diary andmagazine of
inspiration i.e. NME.
Equipmentneeded:
Computer software”Photoshop”.
Quick sketch ofa flat plan tohelp guide
me on the Photoshop version.
Equipmentneeded:
Diary, penand a phone to
call George Ezra or his
managerto organize the
date of the interview.
Equipmentneeded:
Microsoft Excel Spreadsheet
to display allthefigurers,
Diary andpen
Equipmentneeded:
Pencil, sketch book,
colored pens and Diary
and pen.
Equipmentneeded:
DSLR CannonCamera
Tripod
Venue to take the images
Diary andpen
Equipmentneeded:
Distributiontechniques:
Posters, Billboards, Camera
for TV adverts, computer for
internetaccess for social
media adverts,a diary and
pen.
Complete by:
Friday 31st October
Completeby:
Friday 7th November2014
Completeby:
Friday 14th November 2014
Completeby:
21st November 2014
Completeby:
28th November 2014
Completeby:
5th December2014
Final MagazineCompleteby:
January2015to besold and
distributed.

6. Unit 30 MediaPublishing - LO5 Evaluation
AmeliaMorris
Candidate Number:4150
Budget Summary
There was some areas of the budget summary that I did well and also areas to improve and
develop in the future. The strengths that were spotted are that my layout was clear, concise
and easy to read and understand. Also I had a good knowledge and understanding of using
excel to present the budget this way.
However, the marketing costs are slightly incorrect so I need amend this to make it more
realistic and believable.
BudgetedIncome
Thisis mybudgetincome breakdown,whichoutlinesthe costsof the pagesforadverts that I
wantedinmy magazine andalsothe salesincome whichtellsushowmuchmoneyIam
receivingfromsellingthe magazine.There are some strengths Ihave receivedforexample the
layoutagainwas clearand concise tomake it easyto understandandI hadgood knowledgeof
usingexcel topresentthe budgetthisway.There were no obviousimprovements tobe made
for thisparticularareaas everything thatincludedwasappropriatetothe taskto be done.

7. Unit 30 MediaPublishing - LO5 Evaluation
AmeliaMorris
Candidate Number:4150
Profit and Loss Breakdown
There were areasof the profitandlossgraph/breakdownthat Ididwell butalsoareasthat I needtoimprove anddevelop.
My strengthswere thatIshowedthatBeatsmagazine hada positive growthinsalesthroughoutthe 5years,howeverthese figuresmayseemtobe unrealisticandI may
needtowork onthisto make it more believable andrealistic.
Therefore there wasonlyaslightimprovementtobe made.Thiswas that myfiguresare slightlytoohighandmayneedtoadjustthese figurestomatchwithmy desired
target audience.

8. Unit 30 MediaPublishing - LO5 Evaluation
AmeliaMorris
Candidate Number:4150

9. Unit 30 MediaPublishing - LO5 Evaluation
AmeliaMorris
Candidate Number:4150
Marketing/ Advertising
Nowthat I have gainedsome feedbackbasedonthe advertisingandmarketingof mymagazine.Ihave decidedaswell asadvertisingonsocial mediasiteslikeFacebook
and Twitter,butalsoto advertingusingdifferentmediumssuchasposters,billboards,leafletsandviral videos,createan official website,advertise onpublisherswebsite.
Accordingto the publisher,myFacebookpage forBeatswasmystrongestareaof the productionandit wasveryrealisticand a greatway to increase mytargetaudience
and the magazine sales.

10. Unit 30 MediaPublishing - LO5 Evaluation
AmeliaMorris
Candidate Number:4150
Survey Monkey/ Survey Results
AfterI completed the pitch,Isenteveryone asurveyviaSurveyMonkeybasedonhowwell theythoughtIhadpitchedtothe publisherandhowl ikelytheywereto
purchase Beatsmagazine andmanyother factors.Thishelpedme tounderstandmystrengths, weaknessesandwhatIneededtodevelopandimprove inthe future.
Beloware manyexamplesof howthe resultsfromthe Survey Monkeyare presented.
Here I askedthe audience “HowInformative wasmypitch?”The majoritywentwiththe secondchoice veryinformative with5people
(71.43%) who choice this.The other2 people (28.57%) thoughtitwasextremelyinformativewhichwasthe firstchoice.This graph
denotesthatoverall givesthe readerthe impressionthatmypitchwasverypositive.
Here I askedthe audience “Howwouldyourate my pitch?On a scale of 1-5 ” The majorityof the people Iaskedsaidtheywouldgive me a4/5.
Thisdenotesthatthere isa verypositive response andthere isonlyasmall amountof critical feedbackthatneeds toworkeduponinthe
future.Suchas speakingmore clearly,trynotto use the scriptas much, act confidentbylookingatmyaudience andprojectingmyvoice and
try not to use the phase “Stuff”use more mediatechnical language.

11. Unit 30 MediaPublishing - LO5 Evaluation
AmeliaMorris
Candidate Number:4150
Here I askedthe audience “Howlikelyare youtopurchase BEATS Musicmagazine?”The majorityof the people Iasked3-7 people
chose the thirdoptionthat theywould likelypurchase BEATS!Musicmagazine.The restof the people Iaskedwasan evenspread
fromExtremelylikely,verylikelyandunlikely.
Thisgraph denotestous thatthe resultsthatI wasgivenhere isfairlypositive.AlthoughIhave onlyaskedasmall amount of people
as I onlypitchedtoa small groupof people i.e.mypeersandthe publisher.
Here I askedthe audience “Wasall requiredinformationwell communicated?”The majorityof the people Iaskedvoted
withthe secondchoice whichwas the majority. The restof the people IaskedrangedfromAll the informationtosome of
the informationwaswell communicated.
The graph denotestous that the resultsIhave receive here isfairlypositiveasmostpeople Iaskedwentwiththe
majorityof informationwaswell communicated.

12. Unit 30 MediaPublishing - LO5 Evaluation
AmeliaMorris
Candidate Number:4150
Conclusion/Areas to Develop or Improve
From all the feedbackthatI wasgivenfrommypitch,I have gainedandlearnedthatin orderto improve onthe pitchof my newmusicmagazine “Beats”,Iwill needto:
• Speakclearerandloudersothat the audience andpublishercan hear whatI am tryingto sell andthat the videocamerapicksupwhat I am saying.
• Amendthe marketingcostsonthe budgetwhichare unrealistic.
• As well asmarketingmymagazine onsocial media,I coulduse posters, create anofficial website, andadvertise onpublisher’s website.
• Avoidusingtermslike “stuff”broadenmymedialanguage.
Basedon the feedbackgiventhroughmysurveyIhave learnedandgainedalotof thingsto improve anddevelopuponinthe
future.These were:
One questionasked“Wasthere anyareasof the magazine productionthatyouthinkI needtoimprove uponinthe future?The
informationtellsme manythingsfromthe magazine productionthatIneedtoimprove uponforfuture pitches.Forexample
one personsaidthat I needtolookand addressthe audience more thanlookingatmynotes.Tomake improvementsonthisI
will needtobelieve inmyproductandmyself.
Secondly, Ineedtoworkon isthe data in my profitgraphas one personsaidtheythoughtitwas unrealistic.OtherareasIneed
to workon isthe editingof the frontcoveranddouble page spreaddesignse.g.the stroke effectaroundthe barcode is
too thick,the pugpromotionisclashingwiththe guitar,the fontstylesforthe coverlinesandmainheadlineare not
suitable.
Anotherquestionasked“Doyouhave anyotherquestionsaboutmypitch?The informationtellsme many
improvementsthatIshouldconsidertoimprove mypitchforthe future.For example I needtoconsiderintroducing
othermarketingstrategiesnotjustsocial media, maybeposters,billboards,leafletsetc