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Web 2.0: From Communication to Conversation
June 2008
Friend or foe?
Friend or foe?
Friend or foe?
Friend or foe?
Internet usage www.daemondigital.com © Daemon Group 2008 Global web population exceeds 1.3 billion Mobile phone subscribers by 2010 – 4 billion
Time taken to penetrate to 50 million users  www.daemondigital.com © Daemon Group 2008 Radio TV Web 13 years 38 years 4 years
www.daemondigital.com © Daemon Group 2008 The corporate website  is where good  content   goes to  die .
Web 2.0 and social media www.daemondigital.com © Daemon Group 2008
What are the main Web 2.0 applications ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],www.daemondigital.com © Daemon Group 2008
Four categories of online social networks* www.daemondigital.com © Daemon Group 2008 PEOPLE BASED Linkedin SPECIAL INTEREST Wikipedia VIRTUAL WORLDS Second Life CONTENT BASED YouTube *Source: Datamonitor analysis, 2008
www.daemondigital.com © Daemon Group 2008
www.daemondigital.com © Daemon Group 2008 There are  37 million   registered users of Facebook
www.daemondigital.com © Daemon Group 2008 There are  106 million   registered users of MySpace
www.daemondigital.com © Daemon Group 2008 If MySpace were a country it would be the  11 th  largest in the world (between Japan and Mexico)
www.daemondigital.com © Daemon Group 2008 The average  MySpace page  is visited  30 times  each day
www.daemondigital.com © Daemon Group 2008 Globally one   new blog   is created   every second   of every day
www.daemondigital.com © Daemon Group 2008 STEP ONE STEP TWO 12 September ‘04 First posting on blog 23 September ‘04 Product recall and settlement of lawsuit
www.daemondigital.com © Daemon Group 2008
Digital natives and digital immigrants www.daemondigital.com © Daemon Group 2008
www.daemondigital.com © Daemon Group 2008 77% of 16-29 years olds would rather live without TV than live without the internet New Paradigm, 2008 Image: Terry’s Chop Shop
Share of population which uses social networking www.daemondigital.com © Daemon Group 2008
Digital engagement strategy www.daemondigital.com © Daemon Group 2008 ©  Daemon Group 2008
www.daemondigital.com © Daemon Group 2008
www.daemondigital.com © Daemon Group 2008
Digital engagement strategy www.daemondigital.com © Daemon Group 2008 ©  Daemon Group 2008
People use social media to improve their lives* ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],www.daemondigital.com © Daemon Group 2008 *Source: Circuits of Cool/Digital Playground, July 2007
www.daemondigital.com © Daemon Group 2008 So how can your organisation  go from  Communication  to  Conversation  using the participative web?
www.daemondigital.com © Daemon Group 2008
 
 
www.daemondigital.com © Daemon Group 2008
 
www.daemondigital.com © Daemon Group 2008
www.daemondigital.com © Daemon Group 2008
 
www.daemondigital.com © Daemon Group 2008
www.daemondigital.com © Daemon Group 2008
www.daemondigital.com © Daemon Group 2008
www.daemondigital.com © Daemon Group 2008
www.daemondigital.com © Daemon Group 2008
www.daemondigital.com © Daemon Group 2008
www.daemondigital.com © Daemon Group 2008
www.daemondigital.com © Daemon Group 2008 93% of Chinese kids  aged under 14  have at least one friend online that they have   never actually met
What’s your favourite thing? www.daemondigital.com © Daemon Group 2008
www.daemondigital.com © Daemon Group 2008

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