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When Learning Becomes An Event




                Presented by:
             Andy McKiel
              andy@mckiel.ca
...it’s gonna stick...
What are we gonna do?
What are we gonna do?


      - Create an Event
What are we gonna do?


      - Create an Event
      - Map the Journey
What are we gonna do?


      - Create an Event
      - Map the Journey
      - Tell the Story
What are we gonna do?


      - Create an Event
      - Map the Journey
      - Tell the Story
      - Build a Brand
What are we gonna do?


      - Create an Event
      - Map the Journey
      - Tell the Story
      - Build a Brand
      - Encourage Participation
What are we gonna do?


      - Create an Event
      - Map the Journey
      - Tell the Story
      - Build a Brand
      - Encourage Participation
      - Take it Virtual
What are we gonna do?


      - Create an Event
      - Map the Journey
      - Tell the Story
      - Build a Brand
      - Encourage Participation
      - Take it Virtual
      - Lasting Impressions
Creating an ‘Event’
Creating an ‘Event’




 Focus on the five w’s:
Creating an ‘Event’




 Focus on the five w’s:
W W W W W
 Who?   What?   Where?   When?   Why?
Some Sample Events...
Some Sample Events...
Some Sample Events...
Some Sample Events...
Some Sample Events...
Some Sample Events...
Some Sample Events...
Right Here - Right Now

Some Sample Events...
Mapping the ‘Journey’
Mapping the ‘Journey’



Where do you want to go?
Mapping the ‘Journey’



Any stops along the way?
Mapping the ‘Journey’



What will you do when you get there?
Mapping the ‘Journey’
Mapping the ‘Journey’
Mapping the ‘Journey’
Mapping the ‘Journey’
Mapping the ‘Journey’

Learning Happens
     ...everywhere...
Telling the ‘Story’

  It’s all about...
Telling the ‘Story’

          It’s all about...
                                   a rn ing
                           ur Le
                  ing yo
        nst rat
De mo
Telling the ‘Story’




What tools can you use to tell your stories?
Telling the ‘Story’




What tools can you use to tell your stories?
Telling the ‘Story’




What tools can you use to tell your stories?
Telling the ‘Story’




What tools can you use to tell your stories?
Telling the ‘Story’




Endless Possibilities...
Building a ‘Brand’



      Place
      LOGO
      Here
Building a ‘Brand’

Shout it out...

      Place
      LOGO
      Here
Building a ‘Brand’

Shout it out...
Building a ‘Brand’

Shout it out...
Building a ‘Brand’

Shout it out...
Building a ‘Brand’

Shout it out...
Building a ‘Brand’

Shout it out...
Building a ‘Brand’

Shout it out...


    TED
Building a ‘Brand’

Benefits of branding?
Building a ‘Brand’

Benefits of branding?


          - develop clear expectations
Building a ‘Brand’

Benefits of branding?


          - develop clear expectations

          - establish a set of criteria
Building a ‘Brand’

Benefits of branding?


          - develop clear expectations

          - establish a set of criteria

          - build a devoted following
Building a ‘Brand’

Benefits of branding?
                 TEDx
          - develop clear expectations

          - establish a set of criteria

          - build a devoted following
Encourage ‘Participation’
Encourage ‘Participation’
How can participants get involved?
Encourage ‘Participation’
How can participants get involved?




      Why would we want them to?
Encourage ‘Participation’
How can participants get involved?




        The Back
                cha nnel

      Why would we want them to?
Encourage ‘Participation’
How can participants get involved?




      Why would we want them to?
Encourage ‘Participation’
How can participants get involved?




      Why would we want them to?
Encourage ‘Participation’
How can participants get involved?

   - create learning spaces -
Encourage ‘Participation’
How can participants get involved?

- create online learning spaces -
Taking it ‘Virtual’
Taking it ‘Virtual’




iStream - uStream
Lasting Impressions
Lasting Impressions


 Don’t
 let the
lea rning
Lasting Impressions




it’s important to reflect
Lasting Impressions




- extend the learning -
Lasting Impressions




  - create a buzz -
Lasting Impressions




- remix & mashup content -
Lasting Impressions




learninghappens.ca
learninghappens.ca
learninghappens.ca
learninghappens.ca

it’s just a blank slate
learninghappens.ca
Photo Attribution
                  - in order of appearance -


    Image: 'second thoughts' - http://www.flickr.com/photos/14784969@N08/2471532620

Image: 'New ways to get recorded' - http://www.flickr.com/photos/62472560@N00/4600812139

    Image: 'New "Camera"!' - http://www.flickr.com/photos/56502208@N00/3073414449

    Image: 'weekend07_04.jpg' - http://www.flickr.com/photos/67561937@N00/505772429

    Image: 'Back Channelling' - http://www.flickr.com/photos/89165847@N00/3818592976

     Image: 'Lit parking lot' - http://www.flickr.com/photos/22735153@N06/2636444819

 Image: 'man with video camera' - http://www.flickr.com/photos/73645804@N00/3994475649

         Image: 'Clarity' - http://www.flickr.com/photos/61436699@N00/1208632794

       Image: 'To Educate' - http://www.flickr.com/photos/33609631@N00/5245781977
...make learning an event...




               Presented by:
            Andy McKiel
             andy@mckiel.ca

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When Learning Becomes An Event