HHRPA

HHRPA
Social Media & the Hospitality Industry 7 Steps to Success #HHRPA12
Circa - 1970s PET - 1970s Width 16 1/2” Weight 44 Pounds Original computer, the PET, had 8K internal memory.
Circa - 1970s Amber Dawn MacArthur Born: Charlottetown, PEI Wikipedia lists my birthday year as 1976 (not quite right!).
Circa - 1970s Amber Dawn MacArthur Born: Charlottetown, PEI Wikipedia lists my birthday year as 1976 (not quite right!).
The Past - Circa 1986 First “Brick” sold for $3995, that’s equal to $19,300 today
Circa 1981 Dunstaffnage Elementary School “We have been broke, but we’ve never been poor.”
Circa 1990’s In 1997, sixdegrees.com launches one of first social networks.
Circa 1990’s In 1997, sixdegrees.com launches one of first social networks.
Today - 2012 The NEW iPad Weight 1.3 pounds 69% use in bedroom 42% use in kitchen 20% (of men) use in bathroom 40% college students would take lower-paying job with unlimited access to social media vs. higher-paying job with limited access - 2011 -Cisco Connected World Technology Report
7 Steps to Success
1. Promote your ‘Company Culture’ Blendtec sales increased 500% in first six months of campaign.
1. Promote your ‘Company Culture’ Blendtec sales increased 500% in first six months of campaign.
Promote your ‘Company Culture’ VaynerMedia has a “Wear awesome shoes to work policy”
Promote your ‘Company Culture’ Your employe es are your nds heart and soul, inspire bra ople to “want ” to build a pe relationsh ip with you VaynerMedia has a “Wear awesome shoes to work policy”
2. Craft a social media policy http://policytool.net/ Only 40% of companies have a formal SM policy - Jumpstart
3. Use dashboards wisely #gettingslizzard turned into a Twitter fundraiser
4. Monitor your brand BBC reports UBG cost airline $180M in lost revenue.
4. Monitor your brand BBC reports UBG cost airline $180M in lost revenue.
5. Choose the Right Tools
Tools: SOCIAL NETWORKING LinkedIn 1. Complete profile 2. Add banner image (if company) 3. Post industry news 1 in 20 of all LinkedIn profiles are held by recruiters -LinkedIn Press Center
Tools: SOCIAL NETWORKING Manage Employer Brand - Facebook Tactics 48% job seekers did job hunting on Facebook in past year - HireRabbit
Tools: SOCIAL NETWORKING Manage Employer Brand - Facebook Tactics 48% job seekers did job hunting on Facebook in past year - HireRabbit
Tools: SOCIAL NETWORKING Manage Employer Brand - Facebook Tactics 1. Fill blank box 48% job seekers did job hunting on Facebook in past year - HireRabbit
Tools: SOCIAL NETWORKING Manage Employer Brand - Facebook Tactics 1. Fill blank box 2. Use photos/videos 48% job seekers did job hunting on Facebook in past year - HireRabbit
Tools: SOCIAL NETWORKING Manage Employer Brand - Facebook Tactics 1. Fill blank box 2. Use photos/videos 3. Make a calendar 48% job seekers did job hunting on Facebook in past year - HireRabbit
Tools: SOCIAL NETWORKING Manage Employer Brand - Facebook Tactics Zappos gets 1,000 applicants for every open position (blog.yoh.com)
Tools: SOCIAL NETWORKING Manage Employer Brand - Facebook Tactics Add a Job Placement tab on your page Set up a Facebook Group so lely for job hunters. Zappos gets 1,000 applicants for every open position (blog.yoh.com)
Tools: SOCIAL NETWORKING Manage Employer Brand - Facebook Tactics Add a Job Placement tab on your page Set up a Facebook Group so lely for job hunters. Zappos gets 1,000 applicants for every open position (blog.yoh.com)
Tools: SOCIAL NETWORKING Twitter • Check out resumes by looking up online behaviour • Engage with potential employees • Share links to jobs (be aware of tools like TwitJobSearch) • You can participate in industry specific Twitter chats #HRTECHCHAT (WEEKLY) WEDNESDAY 4-5 PM ET
Tools: SOCIAL NETWORKING Twitter
Tools: SOCIAL NETWORKING Twitter ■ #HR ■ #Tchat ■ #leadership Top 10 ■ ■ #FF #HFchat Hashtags ■ #dthr ■ #Diversity for HR ■ #SHRM blogging4jobs.com ■ #socialmedia ■ #jobs
6. Have Fun Build your social loyalty from the inside out.
7. Watch Trends
Gamification The Email Game Social gaming revenue to reach $6.2B in 2012 - VatorNews
Gamification The Email Game Social gaming revenue to reach $6.2B in 2012 - VatorNews
Virtual Scrapboards Pinning Your Favourite Things Pinterest is third most popular social network (17.8M users Feb 2012) 50% of Pinterest users are parents - bizjournals.com
Pinterest Pinterest for “Pinternal” Communications
Pinterest Pinterest Users Posting Resumes
Pinterest Pinterest Users Posting Resumes
Smart Appliances Samsung Touch Window The social experience will be in everything we touch.
Smart Appliances Samsung Touch Window The social experience will be in everything we touch.
Facial Recognition SceneTap Facial recognition reveals real-time people traffic.
Facial Recognition SceneTap Facial recognition reveals real-time people traffic.
Going Mobile Text CV Builders Job Listings (Resume App) (Monster) Recruiter Apps (Barclays Interview Skills) More than 50% workers already use own mobile devices for work -Forrester Research
Smart(er) Networking CardMunch & MooCards (NFC) Text MOO CARDSA NFC by MOO Business Cards that link to your digital world
SAY HELLO TO THE NEXT GEN OF ENTREPRENEURS...CAN WE KEEP UP?
QUESTIONS? amber@konnektnow.com twitter.com/ambermac MY BOOK: Power Friending (Amazon.ca) powerfriending.com For this presentation, visit konnektnow.com/hospitality

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