Presentación Guillermo Tolosa, ICBC - Club Banca Digital Julio

Asociación de Marketing Bancario Argentino
Asociación de Marketing Bancario ArgentinoAsociación de Marketing Bancario Argentino
Tecnología y
Banca
JUL | 2018
01 Ways of Banking
02 Transformation
03 In Closing
Index
01
Ways of Banking
DigiCal
Banking
The interactions with
customers in our own
e-Channels and Smart
Self-Service Machines
used to transact on,
invest on, get
informed about and
cross-sell our
financial products.
Engagement
Banking
The interactions with
customers & (occasionally)
non-customers in our own
ecosystem of social
networks, benefits,
rewards points & store
sites, to promote loyalty
and engagement with
ICBC Argentina.
Open
Banking
The interactions with non-
customers and customers
through our open web sites
and open ecosystem of third
parties, seeking to acquire
new customers,
cross-sell and expand
ICBC Argentina financial
services and products.
“I need a
financial service
from ICBC”
“I’m interested
in something
else than a
financial
service coming
from ICBC”
“I’m interested
in something
else than a
financial
service, not
even thinking
in ICBC”
MINDSET DURING INTERACTIONS
02
Transformation
OUTSIDE - INSIDE
OUTSIDE
TRANSFORMATION
Focus: Interactions and Insight
Technologies: Mobile – APIs – AI – Biometrics –
Smart Branch – QR - Roboadvisory – PFM – Big
Data – Behavior Analytics – Virtual Assistants
Approach: Design Thinking – Data Science –
Mobile Payments – eCommerce – API Banking –
Digital/Physical Integration – Responsive Design
OUTSIDE TRANSFORMATION – SOME EXAMPLES
mobile
 Both Individuals and
Companies customers
can operate mobile
 Apps 100% co-designed
with customers
 Responsive web design
 Facial Recognition for
Identity Verification
(Passwordless)
 Mobile Payments (mPOS,
QR P2P, DEBIN, eWallet)
 Remote Check Deposits
 Geolocalization (Benefits)
OUTSIDE TRANSFORMATION – SOME EXAMPLES
AI
 Data Science Team
 Cybersecurity
 Fraud Detection
 Anti-Money Laundering
 ATM & TAS Maintenance
 Data Center Operations
 Facial Recognition
 Cash Optimization
 Virtual Assistant
 Advisory on Best
eCommerce Offer (ICBC
Store)
smart bank
OUTSIDE TRANSFORMATION – SOME EXAMPLES
APIs
 50+ APIs available for
customer acquisition
(digital on boarding,
DEBIN, ICBC Club,
Payments among
others)
 API Gateway
 Developers Site
 Governance
 Developers community
promoters
 API + Cloud (in
progress)
open bank
INSIDE
TRANSFORMATION
Focus: Agility and Robustness
Technologies: Paperless – Robotics Process
Automation – AI – Cloud – RPA – Blockchain
Approach: Cybersecurity – Agile – Lean – Hybrid
Architectures Design – Design Thinking – Data
Science
OUTSIDE TRANSFORMATION – SOME EXAMPLES
Paperless
 Trade Services
 Customers & Products
Origination
 Scanning capabilities
 Biometric Signature
 Tablets
 OCR
 BPM
 Rules Engine
 Digital Forms
agile bank
03
In Closing
TRANSFORMATION IN ICBC ARGENTINA…
VALUE CREATION ECOSYSTEM
GRACIAS!
1 von 18

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Presentación Guillermo Tolosa, ICBC - Club Banca Digital Julio

  • 2. 01 Ways of Banking 02 Transformation 03 In Closing Index
  • 4. DigiCal Banking The interactions with customers in our own e-Channels and Smart Self-Service Machines used to transact on, invest on, get informed about and cross-sell our financial products.
  • 5. Engagement Banking The interactions with customers & (occasionally) non-customers in our own ecosystem of social networks, benefits, rewards points & store sites, to promote loyalty and engagement with ICBC Argentina.
  • 6. Open Banking The interactions with non- customers and customers through our open web sites and open ecosystem of third parties, seeking to acquire new customers, cross-sell and expand ICBC Argentina financial services and products.
  • 7. “I need a financial service from ICBC” “I’m interested in something else than a financial service coming from ICBC” “I’m interested in something else than a financial service, not even thinking in ICBC” MINDSET DURING INTERACTIONS
  • 9. OUTSIDE TRANSFORMATION Focus: Interactions and Insight Technologies: Mobile – APIs – AI – Biometrics – Smart Branch – QR - Roboadvisory – PFM – Big Data – Behavior Analytics – Virtual Assistants Approach: Design Thinking – Data Science – Mobile Payments – eCommerce – API Banking – Digital/Physical Integration – Responsive Design
  • 10. OUTSIDE TRANSFORMATION – SOME EXAMPLES mobile  Both Individuals and Companies customers can operate mobile  Apps 100% co-designed with customers  Responsive web design  Facial Recognition for Identity Verification (Passwordless)  Mobile Payments (mPOS, QR P2P, DEBIN, eWallet)  Remote Check Deposits  Geolocalization (Benefits)
  • 11. OUTSIDE TRANSFORMATION – SOME EXAMPLES AI  Data Science Team  Cybersecurity  Fraud Detection  Anti-Money Laundering  ATM & TAS Maintenance  Data Center Operations  Facial Recognition  Cash Optimization  Virtual Assistant  Advisory on Best eCommerce Offer (ICBC Store) smart bank
  • 12. OUTSIDE TRANSFORMATION – SOME EXAMPLES APIs  50+ APIs available for customer acquisition (digital on boarding, DEBIN, ICBC Club, Payments among others)  API Gateway  Developers Site  Governance  Developers community promoters  API + Cloud (in progress) open bank
  • 13. INSIDE TRANSFORMATION Focus: Agility and Robustness Technologies: Paperless – Robotics Process Automation – AI – Cloud – RPA – Blockchain Approach: Cybersecurity – Agile – Lean – Hybrid Architectures Design – Design Thinking – Data Science
  • 14. OUTSIDE TRANSFORMATION – SOME EXAMPLES Paperless  Trade Services  Customers & Products Origination  Scanning capabilities  Biometric Signature  Tablets  OCR  BPM  Rules Engine  Digital Forms agile bank
  • 16. TRANSFORMATION IN ICBC ARGENTINA…