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The deep structure of culture
lessons from the family
Chapter 3
Write down 3 things to answer the question ‘who am I?’
social Organizations
and deep structures
Deep structure: conscious and unconscious assumptions
of how the world works
Influenced by social organizations
which regulate norms of personal,
familial, social conduct. Most influential:
• Family
• State/Government
• Religion
It’s the deep structure, the conscious
and unconscious assumptions of how
the world works, that unifies a culture,
makes each culture unique and
explains the “how” and “why” of a
culture’s collective action.
vs.
The apple doesn’t fall far from the tree
What does that tell us about our views of family?
The family is asked to transform
a biological organism into a
human being who must spend
the rest of his/her life around
other human beings.
How do our families
shape our social
perceptions and
communication
behaviors?
The Influence of Family
What message
does this ritual
Transmit?
• Family is important
• Respect for elders
• Patriarchy & gender roles
• Gratitude
• Manners
• Social conversation skills:
appropriate topics, interrupting
“The people of different civilizations
have different views on:
• the relations between God and man,
• the individual and the group,
• the citizen and the state,
• parents and children,
• husband and wife,
• as well as differing views of the
relative importance of rights and
responsibilities, liberty and
authority, equality and hierarchy”
- Huntington
Family, State, & Religion
The film follows a Chinese-American family who, upon learning their
grandmother has only a short while left to live, decide not to tell her
and schedule a family gathering before she dies (2019).
Transmit a culture’s most important messages
• Right and wrong
• Fate or free choice
• Loyalties
• What to expect from life
• Preparing for death
Carry enduring messages
Carry messages that are deeply felt
Carry messages the deal with personal identity
social institutions
and deep structures
communication
culture and family
The family is both the product of
communication and the context in which
communication takes place
The family teaches many communication
skills
• Introduces people to language
• Tells people how to employ language
What did your family teach you about
communication?
culture and the elderly
US Asia La(no Arab
Prefers	youth	to	old	age,	
resul1ng	in	age	bias.		
Excep1ons:


Na#ve	American	elders	
safe-keepers,	carriers	of	
tribal	oral	tradi#ons
African	American	
grandmothers	most	
central	role	in	family
Devo1on,	obliga1on	
to	past,	elders,	
ancestors
Elderly	respected	and	
cared	for

Compadrazgo	
(godparents)	held	in	
high	esteem,	integral	
to	family	structure
Young	people	
encouraged	to	listen	
to	and	learn	from	
elders
culture and the elderly
US Asia La(no Arab
Prefers	youth	to	old	
age,	resul1ng	in	
age	bias.		
Excep1ons: Na1ve	
American,	African	
American
Devo1on,	
obliga1on	to	
past,	elders,	
ancestors
Elderly	respected	
and	cared	for

Compadrazgo	
(godparents)	
held	in	high	
esteem,	integral	
to	family	
structure
Young	people	
encouraged	to	
listen	to	and	learn	
from	elders
How does this line up with Hofstede’s dimensions?
culture and the elderly
How does this line up with Hofstede’s dimensions?
What
is A
Family?
family
The importance of family
• First and chief socializing agent
• Oldest, most fundamental of
all human institutions
• Most basic unit of society
• Universal
•
functions of families
• Reproduction - allows a culture to perpetuate itself
• Economic - providing for practical needs
• Socialization - teaching important traditions
and social skills as well as values and morals
• Language acquisition - learning words & meaning
• Identity - most important social identity;
precursor to all others
Family and social comm. skills
• When/how to self-disclose
• Starting and stopping a
conversation
• Turn taking
• When not to interrupt
• Using silence
• Appropriate topics
• Using humor
• Use of nonverbal communication
Family and social comm. skills
• Sharing feelings
• Arguing
• Expressing affection
• Adjusting to others
• Dealing with conflict
• Learning gender roles
• Expressing anger
Family and social comm. skills
Role of self-expression
Role of aggression: Encourage/Avoid
Decision making
• How to make choices
• How to come to conclusions
• Verbally expressive child or spouse may
play a larger role in decision making
Nuclear - two-generation: parent/child
• common in developed nations
• elderly reside in retirement communities,
nursing homes; to take in aged parents
regarded as economic burden, threat to
household’s privacy, independence
• child rearing practices: exploration and
creativity encouraged, less emphasis on
obedience
forms of family
forms of family
Extended - includes grandparents, relatives
• common in developing and underdeveloped nations
• collection of relatives gathered for economic
reasons
• share workload of raising the children
• more obedience, more organized around rules 

What are some new
family configurations
in the u.s.?
what are some factors
that lead to these
new types of families?
Redefining families
Social Changes
• Economic changes
• Gender roles & opportunities for women
Mass media
• New technologies offer different sets of values
Migration
• To escape poverty, wage-earners separated
• Personal closeness of family deteriorates
• Core family values affected
cultural gender roles
US Asia La(no Indian Arab
Males	socialized	to	
be	successful,	
aggressive,	sexual,	
self-reliant
Confucianism	
made	men	
relevant	
members	of	
society
Male	
undisputed	
authority	
(oldest	son	
assumes	role	
when	father	
absent)
Hinduism	
posi1ons	
masculinity	and	
femininity	as	
opposi1onal
Islam	
characterizes	
males	as	
physically,	
mentally,	morally	
stronger;
Females:	
nurturing,	
sensi1ve,	
interdependent,	
appearance	
conscious
Women	
relegated	to	
social	
dependence;	
social/cultural	
func1on
Motherhood	
sacred;	women	
homemakers
Males	superior;	
females	devoted	
to	husband’s	
welfare
Koran	addresses	
men	only;	
women	obey	
husbands;
Men	valued;	
women	viewed	
through	family,	
honor,	chas1ty
cultural gender roles
cultural gender roles
individualism
and collectivism
Individualism and the family
• Emphasis on independence and
individual autonomy
• Mother and child are distinct
• Child is encouraged to leave the nest
• Child encouraged to think for themselves
individualism
and collectivism
Collectivism and the family
• Family interdependence is stressed
• Extended families rely on each other for
care of children, friendship and support
• The family is ahead
of the individual
How to find love

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How families shape culture and communication

  • 1. The deep structure of culture lessons from the family Chapter 3
  • 2. Write down 3 things to answer the question ‘who am I?’
  • 3. social Organizations and deep structures Deep structure: conscious and unconscious assumptions of how the world works Influenced by social organizations which regulate norms of personal, familial, social conduct. Most influential: • Family • State/Government • Religion
  • 4. It’s the deep structure, the conscious and unconscious assumptions of how the world works, that unifies a culture, makes each culture unique and explains the “how” and “why” of a culture’s collective action. vs.
  • 5. The apple doesn’t fall far from the tree What does that tell us about our views of family?
  • 6. The family is asked to transform a biological organism into a human being who must spend the rest of his/her life around other human beings.
  • 7. How do our families shape our social perceptions and communication behaviors? The Influence of Family
  • 8. What message does this ritual Transmit? • Family is important • Respect for elders • Patriarchy & gender roles • Gratitude • Manners • Social conversation skills: appropriate topics, interrupting
  • 9. “The people of different civilizations have different views on: • the relations between God and man, • the individual and the group, • the citizen and the state, • parents and children, • husband and wife, • as well as differing views of the relative importance of rights and responsibilities, liberty and authority, equality and hierarchy” - Huntington Family, State, & Religion
  • 10. The film follows a Chinese-American family who, upon learning their grandmother has only a short while left to live, decide not to tell her and schedule a family gathering before she dies (2019).
  • 11.
  • 12. Transmit a culture’s most important messages • Right and wrong • Fate or free choice • Loyalties • What to expect from life • Preparing for death Carry enduring messages Carry messages that are deeply felt Carry messages the deal with personal identity social institutions and deep structures
  • 13. communication culture and family The family is both the product of communication and the context in which communication takes place The family teaches many communication skills • Introduces people to language • Tells people how to employ language What did your family teach you about communication?
  • 14. culture and the elderly US Asia La(no Arab Prefers youth to old age, resul1ng in age bias. Excep1ons: 
 Na#ve American elders safe-keepers, carriers of tribal oral tradi#ons African American grandmothers most central role in family Devo1on, obliga1on to past, elders, ancestors Elderly respected and cared for
 Compadrazgo (godparents) held in high esteem, integral to family structure Young people encouraged to listen to and learn from elders
  • 15. culture and the elderly US Asia La(no Arab Prefers youth to old age, resul1ng in age bias. Excep1ons: Na1ve American, African American Devo1on, obliga1on to past, elders, ancestors Elderly respected and cared for
 Compadrazgo (godparents) held in high esteem, integral to family structure Young people encouraged to listen to and learn from elders How does this line up with Hofstede’s dimensions?
  • 16. culture and the elderly How does this line up with Hofstede’s dimensions?
  • 17.
  • 19. family The importance of family • First and chief socializing agent • Oldest, most fundamental of all human institutions • Most basic unit of society • Universal •
  • 20. functions of families • Reproduction - allows a culture to perpetuate itself • Economic - providing for practical needs • Socialization - teaching important traditions and social skills as well as values and morals • Language acquisition - learning words & meaning • Identity - most important social identity; precursor to all others
  • 21. Family and social comm. skills • When/how to self-disclose • Starting and stopping a conversation • Turn taking • When not to interrupt • Using silence • Appropriate topics • Using humor • Use of nonverbal communication
  • 22. Family and social comm. skills • Sharing feelings • Arguing • Expressing affection • Adjusting to others • Dealing with conflict • Learning gender roles • Expressing anger
  • 23. Family and social comm. skills Role of self-expression Role of aggression: Encourage/Avoid Decision making • How to make choices • How to come to conclusions • Verbally expressive child or spouse may play a larger role in decision making
  • 24.
  • 25.
  • 26. Nuclear - two-generation: parent/child • common in developed nations • elderly reside in retirement communities, nursing homes; to take in aged parents regarded as economic burden, threat to household’s privacy, independence • child rearing practices: exploration and creativity encouraged, less emphasis on obedience forms of family
  • 27. forms of family Extended - includes grandparents, relatives • common in developing and underdeveloped nations • collection of relatives gathered for economic reasons • share workload of raising the children • more obedience, more organized around rules 

  • 28. What are some new family configurations in the u.s.?
  • 29. what are some factors that lead to these new types of families?
  • 30. Redefining families Social Changes • Economic changes • Gender roles & opportunities for women Mass media • New technologies offer different sets of values Migration • To escape poverty, wage-earners separated • Personal closeness of family deteriorates • Core family values affected
  • 31. cultural gender roles US Asia La(no Indian Arab Males socialized to be successful, aggressive, sexual, self-reliant Confucianism made men relevant members of society Male undisputed authority (oldest son assumes role when father absent) Hinduism posi1ons masculinity and femininity as opposi1onal Islam characterizes males as physically, mentally, morally stronger; Females: nurturing, sensi1ve, interdependent, appearance conscious Women relegated to social dependence; social/cultural func1on Motherhood sacred; women homemakers Males superior; females devoted to husband’s welfare Koran addresses men only; women obey husbands; Men valued; women viewed through family, honor, chas1ty
  • 34. individualism and collectivism Individualism and the family • Emphasis on independence and individual autonomy • Mother and child are distinct • Child is encouraged to leave the nest • Child encouraged to think for themselves
  • 35. individualism and collectivism Collectivism and the family • Family interdependence is stressed • Extended families rely on each other for care of children, friendship and support • The family is ahead of the individual
  • 36. How to find love