13. "...they used their
databases to tell stories.
Or, more to the point, their
databases and models
were used so that
Americans could tell
stories to each other."
Felix Salmon http://goo.gl/GxfMp
14. “Joined-up data that
enables you to
understand which
stories to tell to who,
and how and when
they should be told.
That's the future of
marketing, right
there.”
Neil Perkin http://goo.gl/B6Mah
19. Customer decision
journey
Consider
Bond
Advocate Evaluate
Enjoy
Buy
Mckinsey & Co’s Consumer Decision Journey Model Model first published Harvard Business Review
20.
21. Customer Centric Planning
Consider Evaluate Buy Bond Advocate
Search Engine 1 3
Brand website 7 8
Price Comparison 4 6
Social Media 2 5 9 10