This was one of my favourite presentations of 2010, as it combines almost everything I'm interested in at the moment, from business strategy to personal digital literacy.

1. STOP:
How social media
affects every part of
your business
Internet World : : 26th April 2010
1

2. The social !
!!
literacy of the
L U S Free
P to
w O
corpora:on CE e
H o
e
m
How connected brands g
e co an !
b h
change their organisa:ons
c ld
a nd or
w
t he
iCrossing Client Summit : : Feb 24th, 2010
2

3. “we shape our
tools and
then our tools
shape us”
http://goo.gl/oR8L 3

4. history
4

5. IV
5

6. revolution

7. thinking at web
scale
http://bit.ly/8h04u
7

8. an expanding
sphere
Image: Bestario http://goo.gl/SWZq 8

9. disrupt / absorb
Image (cc) dominik99
9

10. it’s reached our
relationships
10

11. how we think
Image: (cc) gingiber http://goo.gl/2MM8 11

12. how we organise
ourselves
Image: Bestario.org
12

13. hard-nosed
business version
13

14. “...this is just the
beginning of an
exciting new era of
global
interconnectedness
that will spread
ideas and
innovations around
the world faster than
ever before.”
http://goo.gl/J2eq
14

15. literacy
Source: http://tweetstats.com

16. connected brands

17. how to do it
17

18. STOP
18

19. Strategic Tac:cal
Organisa:onal Personal
19

20. Strategic Tac:cal
How will the social web affect how we
think and plan at a strategic business
level? Will they change our commercial,
political, social & cultural environment?
What will our response be?
Organisa:onal Personal
20

21. Strategic Tac:cal
How will the tactics of our brand
marketing change? What will happen to
the structure of campaigns, the mix of
media, our relationships with media
and agency partners?
Organisa:onal Personal
21

22. Strategic Tac:cal
Organisa:onal
Our organisation, including our employees and
suppliers, has evolved to meet the demands of a
media and marketing environment that is
changing rapidly. Will the divisions and
Personal
structures we have now need to change? How
will communications, governance and
collaboration alter?
22

23. Strategic Tac:cal
Personal
What will this mean for us all at a
personal level? What skills and ways of
working will need to be considered?
Will the nature of our peopleʼs work, of
Organisa:onal work itself, be altered?
23

24. business case
24

25. http://goo.gl/NLd3
25

26. 26

27. 27

28. 28

29. developing a
29

30. context
principles
guidance notes
governance
case studies
30

31. context
principles
guidance notes
governance
case studies
31

32. context
principles
guidance notes
governance
case studies
32

33. context
principles
guidance notes
governance
case studies
33

34. context
principles
guidance notes
governance
case studies
34

35. STOP
35

36. shiny things
36

37. iCrossing: Say
37

38. icrossing.com/research/
(CC) This presentation can be shared under a Creative Commons Attribution licence - see final slide for details

39. next?
39

40. personal literacy
http://meandmywebshadow.com
40

41. career plan
3 mths: Personal literacy
1 yr: Company-wide literacy
5 yrs: CMO
10 yrs: CEO
41

42. Thank you
Email: antony.mayfield@icrossing.co.uk
Sites: www.icrossing.co.uk
Blogs: connect.icrossing.co.uk
www.antonymayfield.com
Twitter: @amayfield
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43. .t el
fi e ld
Thank you
ym
ay
nt on
a
Email: antony.mayfield@icrossing.co.uk
Sites: www.icrossing.co.uk
Blogs: connect.icrossing.co.uk
www.antonymayfield.com
Twitter: @amayfield
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