Slides from the talk I gave at Google Firestarters. You can find the notes to accompany this presentation at http://brilliantnoise.com/can-agencies-innovate-google-firestarters-talk/

1. Resign thinking
Agencies and innovation
Antony Mayfield
17 April 2013
@amayfield
brilliantnoise.com
Thursday, 30 May 13

2. Resign
Thursday, 30 May 13

3. Via Semantic Stuidos
“Customers are
adopting disruptive
technologies faster
than companies”
Dave Gray, The
Connected Company
Thursday, 30 May 13

4. Prisoners
of our
business
models
Thursday, 30 May 13

5. But innovators
answer to
boards
Thursday, 30 May 13

6. Incremental or
Disruptive?
Thursday, 30 May 13

7. Inside or
Outside?
Thursday, 30 May 13

8. Customer First
Earned Attention
Transformative digital
Thursday, 30 May 13

9. Customer First
Earned Attention
Transformative digital
Thursday, 30 May 13

10. Gospel of
@willsh
http://goo.gl/87cSP
Thursday, 30 May 13

11. Manifesto of
Almighty
http://goo.gl/4hfhP
Thursday, 30 May 13

12. Designing
new tools
Thursday, 30 May 13

13. Mantra of
McKinsey
Model first published Harvard Business Review
Thursday, 30 May 13

14. http://goo.gl/824gx
“The goal is to
become HBO faster
than HBO can
become us.”
Ted Sarandos, Netflix
Thursday, 30 May 13

15. Agencies should
be innovating to
become
McKinsey faster
than...
Thursday, 30 May 13

16. Resign
Thursday, 30 May 13

17. Discussion
Further Reading and notes at:
@amayfield
brilliantnoise.com/specialurl
Thursday, 30 May 13