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Brands, influencers and surviving the next decade

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Brands, influencers and surviving the next decade

  1. 1. www.brilliantnoise.com | @brilliantnoise Brands, influencers and surviving the next decade Antony Mayfield. CEO, Brilliant Noise. WAVE Influencer Conference November / 2017 1 © Brilliant Noise 2017 - all rights reserved.
  2. 2. I’m not here to sum up. 2
  3. 3. How will business academics describe media and marketing in the mid-20teens? 3
  4. 4. Fake news and fake views. 4
  5. 5. Influencer capability. Chances of survival. 5
  6. 6. Influencer marketing is a complex problem. 6
  7. 7. Complex Complicated vs 7
  8. 8. “[I] could calculate the motions of the heavenly bodies, but not the madness of the people.” Isaac Newton 8
  9. 9. There are a lot of complex problems headed your way. 9
  10. 10. Distilling capability. 10
  11. 11. So why isn’t every brand and agency changing? 11
  12. 12. From media to capability. 12
  13. 13. The frozen middle and sleepwalker CMOs.13
  14. 14. It’s all in your mind(set). 14
  15. 15. So, influencer fans… 15
  16. 16. Thank you @amayfield | www.brilliantnoise.com | @brilliantnoise 16 © Brilliant Noise 2017 - all rights reserved.

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