Wireframing for a Mobile App for tourist activity management. This was intended to be an addon app for the customers of a tour operator.

1. LocalBird Plan activities with local insights.
Mobile App
Contents..
Users/ Personas,
Features & Info architectures,
Use Cases/ User Stories
Wireframes.

2. User/ Persona Who’s she?
32 years old, a high school teacher, an
avid traveller, comfortable with web and
smart phone usage.
She wonders if it is possible to have a
hazzle free day filled with activities in a
new unfamiliar location.
She is well organized, has time sense,
likes planning details beforehand.
She likes to take informed decisions.
Nicole Smith
What’s she likely to do?
Scan the locality for spots such as parks,
Her Pain points eateries, spas, museums, shops etc.
She is not able to quickly identify Understand distances of local spots from
local spots on the map. her base location and time needed for
Does not have clarity on time and each activity.
distances (in relation to her base Quickly access maps, distances, local
location/ hotel) to plan activities. spots, tourist tips, others suggestions
Lacks quick/ handy way to check while on the move.
out maps, distances, local spots, Look out for friends recommendations.
tips, recommended places to plan
Create a day’s plan/ itinerary with a todo
better.
list.
Finds it difficult to plan a round
Leave behind suggestions.
trip that saves time.

3. Overview (how it works)
Login step
She enters her login details such as user name, password.
She needs to select her hotel which is considered as her
base location, all time estimates and distances will be
calculated from this location.
My Location screen
This is the first screen, which will have a map with her
hotel location active.
She can click the hotel description or check out other
spots around.
Discover screen
When Discover tab is pressed we get a list of available
activity-categories in relation to the current location on the
map.
Each category will have an expand box similar to a
accordion, with additional details.
By clicking each category we get the listing with available
options with ratings, this can be further clicked to go to the
details screen.
Suggestions screen
This will have user suggestions/ comments, user can also
add his comments.
Todo screen
This will have a todo list so that the user can keep track of
his chosen activities.

4. Information Architecture

5. Use Cases / User stories
User wants to By (features) So that she can <value>
Get a map view of his hotel’s By viewing a geographic map as the main screen, Can feel grounded or pivoted to his hotel
location, details and know his which displays his hotel locations and other spots location and never lost.
surroundings. around.
Know what are the available By viewing a list of activity types (or categories eg He can become knowledgeable to plan his
activities from his current eateries, spas, shopping etc) available around his days schedule appropriately based on his
location (hotel) current location. interests.
Find out if a certain activity By viewing minimum time/ nearest distance for So that he can opt not to take up certain
fits his available time. each category. activites/ or take it up later.
To get details of each spot By drilling down to the overview and details page So that she can decide to go for it or drop it.
that she wishes to visit. for each option/activity.
See what her friends/ other By having social features (ie rating, comments & Take decisions confidently based on trust.
people recommend. like button)
Keep a track of chosen By having “add todo buttons” for adding each She can keep track/ view/ prioritize her
activities and plan a round activity into the todo list. Optionally we can have planned activities and estimate time properly.
trip. a feature whereby the system generates a round She can make optimal use of her available
trip based on the todo list. time.
Participate by giving feedback She should be able to add her comments, rating Get the satisfaction that she can help others
and ‘like’ to the activities taken up by sharing her experience.
Sort information to quickly Providing sort options like “Nearby, Featured, She can save time by viewing only the relevant
get to useful information. Recommended” for local spot listings and sort pieces of information.
options like “ friends, Everyone” for Suggestions
listings.

6. Wireframe
- My Location Screen

7. Wireframe
- Discover Screen1

8. Wireframe
- Discover Screen2

9. Wireframe
- Discover Screen3

10. Wireframe
- Suggestions Screen