1. Vaibhav Agarwal
13810080
Intel: Creating Market Pull

2. Intel: Brief History
 Founded in1968 by Robert N. Noyce &
Gordon Moore
 Initially dedicated to production of memory
chips.
 In 1971 developed the first microprocessor
chip, labeled as 4004
 Then it came up with more powerful
processors like 8008 and 8080 in 1972 &
1973 respectively.
 Played an important role in initiating the
Personal Computer era.

3. Managing Innovations
 Aggressive licensing policy in initial 1980’s
 The court’s verdict was not in the favor of
Company and thus it could no more carry
forward the original “386” as its identity to
which customers related.
 Cheaper and faster clones developed by
competitors.
 Realized that continued innovation and
smaller time to market was best to fight
competition.
 Came up with better and faster processor

4. New Battles
 The customers did not realize the importance
of processor and Intel brand was not known.
 Word Processing did not required such
complex processors provided by Intel.
 The manufacturing unit of Intel could not
match the increased demands in processors.
 The existing architecture of PC was a problem
to growing complexity of processors.

5. Solutions
 Came up with the campaign Intel Inside to inform
its customers that they were using processor
made by Intel.
 Directed the PC industry towards more advanced
computational needs such as multimedia.
 Created Intel Architecture Laboratories.
 Came up with RISC architecture over CISC
architecture.
 In 1997 Intel reduced its price by 50% to reduce
their inventory and make road for newer
processors.

6. Thank You