Our monthly analysis of the social conversation among Irish consumers about brands, products and categories. Powered by Cloud90. We track the ZIndex score for 9 categories - food, beverages, fuel, energy, transport, clothing, telecoms, insurance and property - analysing thousands of social media comments by Irish consumers every day.

1. ZIndex
the emotional conversation
February 2014 Report
An Amárach Research Report
In partnership with Cloud90
February 2014
© © Cloud90/Amárach Research 2014
Cloud90/Amárach Research 2014

2. About ZIndex
ZIndex is the result of a unique research
collaboration between Amárach & Cloud90
ZIndex equips Irish marketers and planners
with real time insights into Irish consumers
Register for weekly updates – link on last page
February 2014
© Cloud90/Amárach Research 2014

3. Z=P-N
Zeitgeist Consumer Index (ZIndex) =
balance of positive and negative sentiment about products,
services, brands, sectors, categories & competitors
February 2014
© Cloud90/Amárach Research 2014

4. ZIndex
February 2014
© Cloud90/Amárach Research 2014

5. ZIndex Sectors
food
beverages
clothing
February 2014
insurance
property
fuel
telecoms
energy
transport
© Cloud90/Amárach Research 2014

6. 0.0
-20.0
February 2014
Week 24-Feb-14
Week 17-Feb-14
Week 10-Feb-14
Week 3-Feb-14
Week 27-Jan-14
Week 20-Jan-14
Week 13-Jan-14
Week 6-Jan-14
Week 30-Dec-13
20.0
Week 23-Dec-13
Week 16-Dec-13
Week 9-Dec-13
Week 2-Dec-13
Week 25-Nov-13
Week 18-Nov-13
Week 11-Nov-13
Week 4-Nov-13
Week 28-Oct-13
Week 21-Oct-13
Week 14-Oct-13
Week 7 -Oct-13
Week 30 -Sept-13
Week 23-Sept-13
Week 16-Sept-13
Week 9-Sept-13
Week 2-Sept-13
40.0
Weekly ZIndex
Sept-Feb 2014
-40.0
-60.0
-80.0
© Cloud90/Amárach Research 2014

7. What’s the Buzz?
Welcome to the February 2014 edition of ZIndex – our monthly
look at the social conversation about brands and sectors
The month finished positively for some sectors, Food,
Transport, Telecoms and property saw increases in Zindex
scores
The ZIndex for Telecoms actually turned positive for the first
time having come close last month.
We are seeing steep declines in some sectors e.g. Fuel and
Insurance.
February 2014
© Cloud90/Amárach Research 2014

8. Share of Buzz
Beverages
Clothing
Energy
Food
Fuel
Insurance
Property
Telecoms
Transport
February 2014
Oct-13
26%
5%
7%
15%
12%
6%
5%
14%
14%
Nov-13
6%
8%
7%
23%
8%
10%
6%
20%
11%
Dec-13
11%
13%
4%
18%
11%
9%
4%
17%
11%
Jan-14
8%
7%
8%
20%
10%
15%
9%
22%
19%
Feb-14
11%
6%
13%
12%
8%
9%
6%
19%
16%
© Cloud90/Amárach Research 2014

9. 10
0
1
ZIndex: Food
4
-10
“Bought lots of healthy food today and
u know what it didn't even cost very
much!!! #lifestyle #change colourful
foods ie fruit and veg :)”
-20
-26
-30
“First time in Bunsen last week & it's a
really lovely place. Great food at a
great price.”
-40
-43
-46
-48
-50
October
November December
February 2014
“Grocery price war sees vegetable sales
up as more spent on alcohol
http://t.co/ySxoClvmBK”
January
February
© Cloud90/Amárach Research 2014

10. 0
-10
-20
“The government doesn't need to
raise the price of drink or the legal
age, people need to know their limit
and stop trying to impress others”
ZIndex: Beverages
-30
-32
-40
-50
-52
-60
-70
-68
-74
-80
-82
-90
-100
October
November December
February 2014
January
February
“Consultant blames cheap price
of alcohol for 'NekNomination'
craze http://t.co/Nasg9Dq30j”
“Yes Government, increasing the
price of alcohol will stop nek
nominations. #fools”
© Cloud90/Amárach Research 2014

11. 0
“@lidl_ireland Their clothes are
excellent quality for the price. Nappies
too. Going to stock up ;)”
-10
-20
-21
-30
-40
-41
-38
-43
-48
-50
-60
-70
ZIndex: Clothing
-80
October
November December
February 2014
January
February
“Forever shopping online and sorting
items by price low to high bc poor.”
“Anyone know where you get summer
clothes in Dublin at a reasonable price?
Just saw a pair of shorts in Quicksilver
for €70!!!”
© Cloud90/Amárach Research 2014

12. 0
-10
ZIndex: Energy
-20
-19
“'Big two' spark electricity price war
with discounts on power
http://t.co/KZlwZibG9b”
-30
“Bord Gáis announces 2.2%
electricity price increase http://t.co/Ld2nSN1cr5”
-40
-49
-50
-50
-60
-68
-70
-80
“This farmer has solar PV and wind
turbine and electric car. He's driven
20,000 miles for no fuel cost, no
CO2 http://t.co/xv…”
-76
-90
-100
October
November
February 2014
December
January
Febraury
© Cloud90/Amárach Research 2014

13. 0
0
“We Have No Plans To Increase
Fuel Price – FG Assures Nigerians
http://t.co/gnxGflCBEt Via
@okGist”
-10
ZIndex: Fuel
-20
-30
“#twip Varadkar CAN control the
cost of fuel by exponentially
increasing wind, wave solar power,
etc, for electric public transport”
-36
-40
-45
-50
-55
-60
-70
-72
-80
October
November
February 2014
December
January
February
“@PhillyD just drove home from
College. The cost of fuel is TOO
DAMN HIGH!”
© Cloud90/Amárach Research 2014

14. 0
-10
ZIndex: Transport
-7
-20
-30
-40
“Thanks to @ryanair for sorting out
a change of dates on flights at no
cost #refund #custcare”
“Just doing a quick price comparison
for flights - Aerlingus was a little
expensive :(”
-31
-40
-46
“Ryanair putting up the price of
flights to Gilbraltar as we tweet..
#EURO2016”
-50
-60
-64
-70
October
November
February 2014
December
January
February
© Cloud90/Amárach Research 2014

15. 5
3
0
-3
-5
“Switch to Three, €40 a month, phone
will cost 50 quid. Works out in the long
run way better than paying 130 quid a
month”
-10
-15
-20
-23
-25
-25
-30
-35
“Broke my phone anyone selling a
decent one at a decent price let us
know ”
-33
October
ZIndex: Telecoms
November
February 2014
December
January
February
“@eircom What's the cheapest Home
Broadband, Mobile Phone and TV
package - no home phone. Whats the
best package price as looking at UPC
too?”
© Cloud90/Amárach Research 2014

16. 20
ZIndex: Insurance
8
2
0
“To put the 59% health insurance
cost increase into context, overall
inflation in the period 2008-2013
was -1.3%”
-20
-40
-35
-57
-60
“Sean Quinn tells how he had to take
money out Quinn Insurance to meet
"margin calls" as anglo share price
crashed #anglotrial”
-79
-80
-100
October
November December
February 2014
January
February
© Cloud90/Amárach Research 2014

17. 40
ZIndex: Property
25
20
18
0
-20
-13
-17
-24
-40
-60
-80
October
November December
February 2014
January
February
“The personal & financial cost to
people/property due to the
flooding is immense. Can't begin
to fathom what they're going
through. #panorama”
“If the price of your property has
gone up by 20% are you still going
to be punished by the revenue for
under declaring on property tax?”
© Cloud90/Amárach Research 2014

18. Real Time Help
Talk to Cloud90 about your social media
monitoring needs in 2014
Talk to Amárach about your social media
strategy and research in 2014
Register for free updates – link on next page
February 2014
© Cloud90/Amárach Research 2014

19. cloud90.ie/cloud90-blog/zeitgeist
February 2014
© Cloud90/Amárach Research 2014