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SmartHome pitch Global Engineering Leadership program IE-business school
- 1. Antonio Mansilla - Ed Fernandez – Javier Garcia @amansillalaguia @efernandez @jgmartinez13 SMART HOME SUPERMARKET AUTOMATING YOUR WORLD
- 3. HOW EASY IT IS DEMO
- 4. BUT CONSUMERS SAY: It is expensive It is for Geeks I do not know what´s available? – Who sell it? What´s best?
- 5. THE NEED-PROBLEM • Home Automation Solutions have not reached general public, • due to high price and, more importantly, complexity and need of technicians to install. • Disperse and fragmented offer of home automation applications and devices
- 6. THE OPPORTUNITY • Provide consumers with the best single point of discovery and delivery for Home Automation 1,5 Billion homes * 33% internet access = 500 million homes And make it easy
- 7. SOLUTION • HOME AUTOMATION SUPERMARKET • Applications • Devices • Professional services The APP “Home Automation” STORE
- 9. SOLUTION Web Portal App Store Suppliers Installers Application Examples Performance ratings Forums Recomendations Knowledge base
- 10. SOURCES OF INCOME – PHASE 1 Fee on apps (PRO version) % on device sales Fee on Professional services (Installations) Advertising
- 11. SOURCES OF INCOME PHASE 2 Software sales (API fees for 3rd parties) Hardware sales (inhouse innovative device/sensors development) Advanced advertising (offline contextual target ads)
- 12. FORECAST Year 1 Year 2 Year 3 Year 4 Year 5 # of Customers 200K 2Mn 10Mn 30Mn 50Mn # of Employees 4 15 25 40 40 Sales $50K $500K $1Mn $3Mn $5Mn Expenses $175K $550K $950K $2,6Mn $3,5Mn Profits -$125K -$50K +$50K +$400K +$1,5Mn
- 13. TEAM • Antonio Mansilla. COO Kellogg/Airbus. Consumer markets & distribution. Expert in HW robotics. 17 yrs experience. • Ed Fernandez. VP&MD BlackBerry/Nokia. Expert in mobility, smartphones & mobile internet. 17 yrs experience. • Javier Garcia, CFO Endemol (TV production company), 15 yrs of International Experience • Jorge del Casar. Developer expert – HTML5. • Carlos Longarela. Developer. Content publisher. BlackBerry platform & webworks expert. • Adolfo Albaladejo. Telecomm engineer. R&D chief at Universidad Politecnica de Alicante.
Hinweis der Redaktion
- Explain the pain you solve or opportunity you exploit
- Explain the pain you solve or opportunity you exploit
- Explain the pain you solve or opportunity you exploit
- Explain the pain you solve or opportunity you exploit
- This is the place to do a demo. Ten minutes is long enough. Try not to get sucked into a long demo so you can’t finish your presentation.
- No one can forecast that far ahead, but people want to see your vision for how the company evolves. Be conservative—put up numbers that you are 90% confident that you can meet. But don’t say that you’re being conservative because you’re not—you’re pulling numbers out of the air and you have no idea what will happen.
- 3-4 key people. Highlights only. Use the logos of recognizable past employers. Do not list your accountant, law firm, and other vendors. You’re paying them. They’re not “investing” in you. If you’re going to list advisors, ensure that they are really well-known for the market you’re going after.
- How will you introduce your product or service? How will you achieve critical mass? Sorry but “we’ll go viral” isn’t a strategy. Neither is “word-of-mouth.”Tactics, tactics, tactics--not wishful thinking