Finding a job goes beyond submitting your resume and networking. It's crucial to be proactive vs reactive, and to make a stamp on the world with great content that not only interests recruiters, but helps you grow an audience. Learn more in this presentation shared at the University of Hartford's Are You LinkedIn? event.

1. Are you LinkedIn?
Amanda Nelson
in/amandanelson13
Landing Your Dream Job with Content

2. Amanda Nelson
Senior Manager, AppExchange
Content & Community
Salesforce.com

3. Overview
Create & Share
Content
Impress
Potential Hires
What we’ll cover
Have a Plan

4. Have a Plan

5. 5

7. Have a Plan
Is it S.M.A.R.T.?
S
M
A
R
T
pecific
easureable
ctionable
ealistic
imed
Meaningful

8. Specific

9. You are an expert.

10. You are an authority.

12. Meaningful

13. “It is very difficult to have a
meaningful life without meaningful
work.”

15. Actionable

16. Advertising Agency Radian6 Salesforce.com
Ability to Take Action

17. Realistic

18. Questions to Ask Yourself
How does it
impact my
work-life
balance?
Will you enjoy
the day-to-
day?
Are you willing
to make life
changes for
the job?
Do you have
enough
experience?

19. Timed

21. Be S.M.A.R.T.

22. Win it with Content

25. Start a Repository Create Content Share Content
The Content Trifecta

28. Your Content Drives SEO
LinkedIn
Blog
Guest
Blog
Corporate
Blog
Facebook
Twitter
YouTube
YOU

29. Choose a Topic

30. “Writing is the heart of marketing.”

32. Questions to Ask Yourself
Does it have
breadth?
Does it have
longevity?
Who will
benefit from it
(besides me)?
Am I
passionate
about it?

33. Choose a Topic Create a Repository
Create and Share
Content
Three Steps to SEO Success

35. Create a Repository
Corporate BlogPersonal Blog LinkedIn Guest Blog

36. Creating Content

37. “I do dinner in three phases; serve
the food, clear the table, bury the
dead.”

38. Develop Content
• Write what you know
• Choose a medium
• Regular cadence
• SEO

39. The Choice is Not All Yours
Corporate BlogPersonal Blog LinkedIn Guest Blog

41. Remain Consistent
Sunday Monday Tuesday Wednesday Thursday Friday Saturday
1 2 3 4 5 6 7
8 9 10 11 12 13 14
15 16 17 18 19 20 21
22 23 24 25 26 27 28
29 30

42. Sharing Content

43. Multiple Places, Multiple Times
LinkedIn
Blog
Comments
Quora
Corporate
Communities
Facebook
Twitter
YouTube
YOUR CONTENT

44. But not all great content is new
content…or your content.

47. 90/10 Rule
Not About You
About
You

48. Result? Impress Potential Hires

50. Are You LinkedIn?
Establish
Reputation
Create
Content
Share
Content
Connect
Find a Job
Help
Others
Grow
LinkedIn