12. research/planning
• Resources:
• Target audience discovery article
• Use Google analytics to discover your best content
• Reporting > Behavior > Site Content > All Pages
• Research other editorial calendars:
• Martha Stewart
• Southern Hospitality
• Live Naturally
13. Goals
• What do you want to accomplish with your blog?
• Set attainable goals
• Also set weekly and monthly goals
• Examples of annual blogging goals:
• Increase blog views by 20% in 2016
• Partner with 2 brands in 2016
• Earn $1,000 from my blog by Quarter 2
• Increase email subscribers from 1,000 to 2,500 in 2016
• Guest post on 3 blogs in Quarter 1
14. strategy
• What approaches will you take to reach your
goal?
• Example
• If you want to…Increase email subscribers from 1,000 to 2,500 in
2016…how will you go about doing that?
• Create a special piece of content (ebook, worksheet, etc.) to gain
subscribers
• Install a pop-up sign in screen
• Include calls to action on each blog post to sign up for newsletter
15. Create
• Document your categories/themes
• This should be limited to 2-4 main themed categories
• Add in your important dates
• Include holidays, industry dates, conferences, travel…
anything that is potentially important to you and your
audience
• Start with Q1 and add in ideas for monthly themes
based on your main themes.