How to Create an Editorial Calendar for Your Blog
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Discover why you need an editorial calendar for your blog and content and how to create one in four steps.
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How to Create an Editorial Calendar for Your Blog
- 2. hii’mamanda• Managing Editor for Anytime Fitness blog for 5 years • Currently: Graphic designer at Anytime Fitness
- 3. why do you need an editorial calendar?
- 7. engage, build, and improve your audience #4
- 8. quality of content usually improves #5
- 9. how to create a kick-ass editorial calendar
- 10. 4 steps to building your editorial calendar research + planning goals strategy plan + calendar
- 11. research/planning • Target audience • Content types (article, videos, photos) • Social channels • Blogging frequency
- 12. research/planning • Resources: • Target audience discovery article • Use Google analytics to discover your best content • Reporting > Behavior > Site Content > All Pages • Research other editorial calendars: • Martha Stewart • Southern Hospitality • Live Naturally
- 13. Goals • What do you want to accomplish with your blog? • Set attainable goals • Also set weekly and monthly goals • Examples of annual blogging goals: • Increase blog views by 20% in 2016 • Partner with 2 brands in 2016 • Earn $1,000 from my blog by Quarter 2 • Increase email subscribers from 1,000 to 2,500 in 2016 • Guest post on 3 blogs in Quarter 1
- 14. strategy • What approaches will you take to reach your goal? • Example • If you want to…Increase email subscribers from 1,000 to 2,500 in 2016…how will you go about doing that? • Create a special piece of content (ebook, worksheet, etc.) to gain subscribers • Install a pop-up sign in screen • Include calls to action on each blog post to sign up for newsletter
- 15. Create • Document your categories/themes • This should be limited to 2-4 main themed categories • Add in your important dates • Include holidays, industry dates, conferences, travel… anything that is potentially important to you and your audience • Start with Q1 and add in ideas for monthly themes based on your main themes.
- 16. Create
- 17. Create
- 18. resources • Editorial Calendar Wordpress Plugins • Coschedule - Paid • Editorial Calendar - Free • Google Spreadhseet - Free • Coschedule Blog • Content Marketing Strategy Checklist Amanda Nagy @amandacnagy #MNBlogCon lemonandlapis.com • Editorial Calendar Printable Worksheet http://bit.ly/20TbTHj
- 19. resources • Stock Photography resources • https://stock.tookapic.com/ • https://unsplash.com/ • http://deathtothestockphoto.com/ • https://www.pexels.com/ • http://negativespace.co/ • https://www.pixelsquid.com/stock-images/free • http://www.sitebuilderreport.com/stock-up