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editorial
calendar
whyyouneedan
andhowtocreateone
Amanda Nagy
@amandacnagy
#MNBlogCon
hii’mamanda• Managing Editor for Anytime Fitness

blog for 5 years
• Currently: Graphic designer at 

Anytime Fitness
why do you
need an
editorial
calendar?
to help
grow your
blog/content
#1
Creates
consistency
#2
easily create
partnerships
#3
engage, build,
and improve
your audience
#4
quality of content
usually improves
#5
how to create
a kick-ass
editorial
calendar
4 steps to building

your editorial calendar
research +

planning
goals strategy
plan + 

calendar
research/planning
• Target audience
• Content types (article, videos, photos)
• Social channels
• Blogging frequency
research/planning
• Resources:
• Target audience discovery article
• Use Google analytics to discover your best content
• ...
Goals
• What do you want to accomplish with your blog?
• Set attainable goals
• Also set weekly and monthly goals
• Exampl...
strategy
• What approaches will you take to reach your
goal?
• Example
• If you want to…Increase email subscribers from 1,...
Create
• Document your categories/themes
• This should be limited to 2-4 main themed categories
• Add in your important da...
Create
Create
resources
• Editorial Calendar Wordpress Plugins
• Coschedule - Paid
• Editorial Calendar - Free
• Google Spreadhseet - Fr...
resources
• Stock Photography resources
• https://stock.tookapic.com/
• https://unsplash.com/
• http://deathtothestockphot...
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How to Create an Editorial Calendar for Your Blog

Discover why you need an editorial calendar for your blog and content and how to create one in four steps.

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How to Create an Editorial Calendar for Your Blog

  1. editorial calendar whyyouneedan andhowtocreateone Amanda Nagy @amandacnagy #MNBlogCon
  2. hii’mamanda• Managing Editor for Anytime Fitness
 blog for 5 years • Currently: Graphic designer at 
 Anytime Fitness
  3. why do you need an editorial calendar?
  4. to help grow your blog/content #1
  5. Creates consistency #2
  6. easily create partnerships #3
  7. engage, build, and improve your audience #4
  8. quality of content usually improves #5
  9. how to create a kick-ass editorial calendar
  10. 4 steps to building
 your editorial calendar research +
 planning goals strategy plan + 
 calendar
  11. research/planning • Target audience • Content types (article, videos, photos) • Social channels • Blogging frequency
  12. research/planning • Resources: • Target audience discovery article • Use Google analytics to discover your best content • Reporting > Behavior > Site Content > All Pages • Research other editorial calendars: • Martha Stewart • Southern Hospitality • Live Naturally
  13. Goals • What do you want to accomplish with your blog? • Set attainable goals • Also set weekly and monthly goals • Examples of annual blogging goals: • Increase blog views by 20% in 2016 • Partner with 2 brands in 2016 • Earn $1,000 from my blog by Quarter 2 • Increase email subscribers from 1,000 to 2,500 in 2016 • Guest post on 3 blogs in Quarter 1
  14. strategy • What approaches will you take to reach your goal? • Example • If you want to…Increase email subscribers from 1,000 to 2,500 in 2016…how will you go about doing that? • Create a special piece of content (ebook, worksheet, etc.) to gain subscribers • Install a pop-up sign in screen • Include calls to action on each blog post to sign up for newsletter
  15. Create • Document your categories/themes • This should be limited to 2-4 main themed categories • Add in your important dates • Include holidays, industry dates, conferences, travel… anything that is potentially important to you and your audience • Start with Q1 and add in ideas for monthly themes based on your main themes.
  16. Create
  17. Create
  18. resources • Editorial Calendar Wordpress Plugins • Coschedule - Paid • Editorial Calendar - Free • Google Spreadhseet - Free • Coschedule Blog • Content Marketing Strategy Checklist Amanda Nagy @amandacnagy #MNBlogCon lemonandlapis.com • Editorial Calendar Printable Worksheet http://bit.ly/20TbTHj
  19. resources • Stock Photography resources • https://stock.tookapic.com/ • https://unsplash.com/ • http://deathtothestockphoto.com/ • https://www.pexels.com/ • http://negativespace.co/ • https://www.pixelsquid.com/stock-images/free • http://www.sitebuilderreport.com/stock-up

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