1.
Pinterest 4 Beginners:
Everything you need to know
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2.
Why use Pinterest?
Pinterest is a virtual bulletin or cork board that allows you to find and curate images and videos
from all over the internet. The emphasis is on discovering and curating ideas, inspiration and
information. Pins can be any type of image, graphics, photograph, product and brand. Large
online stores are using the site as a virtual store front. So to can small business easily use
this platform to spread images, products or skills!
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3.
Visual Content is the new
buzzword
There is much talk about the importance of “visual
content” with social media. Humans are visual
creatures and process pictures and images better
and faster then text.
That’s why image-focused social media sites are
starting to catch up and surppass the popularity of
more traditional social networks.
Pinterest’s growth has been incredible from 2010 in it’s
beta form to now having 2.5 million page views per
month in four short years. This makes Pinterest the
fastest growing social platform today!
The article
http://digitalmarketingphilippines.com/amazing-facts-
and-statistics-about-visual-web-infographic/
stated on a monthly use basis, Pinterest users spent
more time online than Twitter, LinkedIn and
Google+ combined!
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4.
Social media and brand email growth
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5.
Pinterest statistics
This infographic was created by an
online marketing firm called
CoSchedule, after posting 1 million
blog posts.
Pinterest leads the way with 90% of
shares.
Other facts:
 70 million Pinterest users
worldwide as at 16 August 2014.
[http://expandedramblings.com/index.php/pinterest-stats/#.VAvi0fmSx8E]
 Average time spent per visit is
14.2 minutes.
 80% of Pinterest users are
women.
 9 million users have their Pinterest
Followa cmec oon uPinntet relsint &k Tewditte rt: o@ MFyoaffciceebobooksok.

6.
Pinterest statistics
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7.
1. Sign up
Sign up as a business at:
http://business.pinterest.com/en
If you already have an
account, under the red
‘Join as a business’
you will see
‘Already have an account?
Convert now’.
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8.
2. Sign up
Fill in the blanks:
 Email address
 Password
 Business name
 Business type
 Contact name
 Username
 About
 Website
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9.
3. Your interests
What are your interests?
Take 20 minutes here to consider:
•Who is my ideal client?
•What topics are they interested in?
•What pain points do they have?
•Are they families? Singles? Or Dinks?
Then create your boards to appeal to
that (1) client.
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10.
4. Personalise
It’s time to
edit your profile
Upload your profile picture,
you could use:
•your image
•a logo
•a brand picture.
NOTE:
An individual’s actual face
will have more followers
than a logo/brand.
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11.
5. Create boards
Create some boards
Think about your
industry.
In what areas do you
want to be an influencer?
Click on ‘Create a Board’
 Name the board
 Describe the board
 Be mindful of
keywords
 Explain what is in the
board
 Add your URL (if
applicable)
 Add hashtags
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12.
6. Create a pin (web)
Create a pin
Use a web address or your
computer.
Web address pins
Cut/paste the web address
Click ‘Next’.
Choose an image by
clicking on it.
In the description field:
•type what the pin is about
•share the URL
•include hashtags
•include keywords.
NOTE: Pinterest does not
allow bitly.com or other
shorteners. Follow me on Pinterest & Twitter: @Myofficebooks

13.
7. Create a pin (computer)
Create a pin
Computer pins
 Click on ‘Choose
Image’
 Select your image
 Pick a board or create
a new one
 Fill in the description
 Include keywords
 Include the link
 Pin it!
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14.
8. Verify your website
1. Go to settings.
2. You will see the ‘Verify
Your Website’ button.
3. You will see a link to
download html or
metatag to attach.
4. See help
http://help.pinterest.com/en/a
rticles/verify-your-website
5. Your settings page will
update as follows in the
second image.
6. If you have any
problems please refer to
your IT specialist.
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15.
9. Adjust your settings
Adjust the settings
 Click on ‘Account settings’
 Scroll down to ‘Notifications’
 Select ‘Yes/No’
Social networks
Again, connect:
 Facebook
 Twitter
 Google+
 Select ‘Yes/No’
Save settings at bottom right
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16.
How to join Pinterest to Facebook?
The process
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17.
1. Google search
Google –
Pinterest app for facebook
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18.
2. Add Pinterest app
When you CLICK on the
Link, you will be taken to
Facebook.
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19.
3. Select your Facebook page
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20.
4. Configure the page tab
This is where having
A Pinterest Strategy will
Become effective.
Ensure your pins will
Appeal to your ideal client
Or customer......
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21.
5. Woobox confirmation
Woobox is an app that allows your pinterest board to appear and be clicked on via
Follow me on Pinterest & Twitter: @Myofficebooks
facebook!

22.
6. Click ‘Okay’
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23.
7. Allow permission
This allows the app to streamline pinterest within your business page
See User terms at this link : http://woobox.com/terms
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24.
8. Select how to show pins
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25.
9. Complete Woobox
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26.
10. Select ‘Manage Tabs’
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27.
11. Arrange the order of tabs
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28.
Pinterest is now attached
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29.
How do I find more followers?
Practical tips
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30.
Ways to drive traffic from
Pinterest
When uploading pins (add a pin) from your
computer, the pin will not automatically contain a url
link.
You will need to add this manually as follows:
Tip #1 Edit the pin to include the source link or
URL.
1. Add a pin 2. Pin it and click ‘See it now’ 3. Add in the URL
Follow me on Pinterest & Twitter: @Myofficebooks

31.
Ways to drive traffic from
Pinterest
Put your link into the
pin’s description.
Tip #2
Clickable Links
Note:
bitly.com links or
other shorteners will
not work.
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32.
Ways to drive traffic from
Pinterest
Tip #3
Get rich pins for your website.
This is a more complicated process that requires basic HTML knowledge. You
may require the assistance of an IT expert for this to work. I have included some
links if you wish to find out more.
See these links :
https://developers.pinterest.com/rich_pins_overview/
http://blog.pinterest.com/post/50883178638/introducing-more-useful-pins
http://www.socialmediaexaminer.com/rich-pins-on-pinterest/
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33.
Ways to drive traffic from
Pinterest
Tip #4
Have a strategy
 Pin for your ideal client
 Organise the boards
into broad categories
 Break the categories
down into keywords
 Do not fear having too
many boards—be
specific
 Set your boards up
alphabetically
 Keep focused
 Be creative
Follow me on Pinterest & Twitter: @Myofficebooks

34.
Ways to drive traffic from
Pinterest
Tip #5
Pin often
I would suggest 10 – 15
daily.
Test what times are best
for your followers. I have
found that between 8 pm
to 3 am is my best time to
pin and have repins/new
followers.
But you might find another
time is best. Test and see!
Follow me on Pinterest & Twitter: @Myofficebooks

35.
Tools to build great images
I use a combination of PicMonkey and Canva to create all my images.
www.picmoney.com
www.canva.com
How to links:
http://www.picmonkey.com/blog/category/tutorials/
https://support.canva.com/hc/en-us
Follow me on Pinterest & Twitter: @Myofficebooks

36.
Stay in touch
If you’ve found this Pinterest 4 Beginners workshop useful and would like to
stay in touch, or would like to receive more information on how best to utilise
social media, contact me at:
http://au.linkedin.com/in/amandahoffmann1
Follow me on Pinterest & Twitter: @Myofficebooks