Wondering what del.icio.us, StumbleUpon, LinkedIn and Twitter can do your for business? Learn about the role these services are playing in changing the client-vendor relationship and service research for B2B firms. We'll focus on determining the sites most likely to help your business and how to craft an effective strategy.

1. What is Social Media and Why Should I Care? http://www.flickr.com/photos/violentz/2340808526/

5. What's The Buzz About?

6. Old Media Advertising no matter how you spin it (clever, funny, dramatic) is self serving. It is a pitch and no matter how cleverly disguised.

7. New Media

8. Social Media Photo Credit: http://www.slideshare.net/mzkagan/what-the-fk-social-media

9. What Does This Have to Do With Business?

14. Who's Using Social Media?

18. DO! Submit interesting content Participate Build your network Be positive

19. DON'T! Pretend Sell too hard Insult the community Cheat Take it too seriously

20. Are You Ready for Social Media?

21. Re-cap Photo: http://www.flickr.com/photos/5-0_og/1304841776/ Social Media is all the buzz Traditional Media is struggling New Media and Social Media bring customers to you People are researching and validating services online before they buy Build Trust, generate inbound links Having conversations WITH consumers not AT them Add value to communities – information worth sharing NOT an advertisement To be successful you need a strategy and measurable goals